The document provides information on various internet marketing tactics that can be used to generate traffic and leads for a business online. It discusses paying for advertising on search engines (pay-per-click), writing articles to build authority as an expert and get organic traffic, using video on platforms like YouTube, mobile marketing tactics like text messaging, and creating an automated email newsletter series to stay top of mind with prospects over time. The overall message is that a combination of different digital marketing approaches is needed to successfully promote a business online.

1. What You Need

2. What You Need
❖ Basic computer
skills

3. What You Need
❖ Basic computer
skills
❖ Ability to browse
the net

4. What You Need
❖ Basic computer
skills
❖ Ability to browse
the net
❖ Patience

5. What You Need
❖ Basic computer
skills
❖ Ability to browse
the net
❖ Patience
❖ Focus
This Plan Is Like An Elaborate Recipe

6. What You Need
This Plan Is Like An Elaborate Recipe
You don’t have to use all the extra’s to make it work!

7. Anatomy Of A Good
Process

8. Anatomy Of A Good
Process
❖ It’s Simple

9. Anatomy Of A Good
Process
❖ It’s Simple
❖ It has a few easy steps

10. Anatomy Of A Good
Process
❖ It’s Simple
❖ It has a few easy steps
❖ It’s EASY for your team to
start Duplicating from Day
One!

11. Two Basic Internet Uses

12. Two Basic Internet Uses
Support

13. Two Basic Internet Uses
Support
❖ Communication

14. Two Basic Internet Uses
Support
❖ Communication
❖ Research & Education

15. Two Basic Internet Uses
Support
❖ Communication
❖ Research & Education
❖ Contact management

16. Two Basic Internet Uses
Support
❖ Communication
❖ Research & Education
❖ Contact management
❖ Training &
Educational auto-

17. Two Basic Internet Uses
Support Marketing
❖ Communication
❖ Research & Education
❖ Contact management
❖ Training &
Educational auto-

18. Two Basic Internet Uses
Support Marketing
❖ Communication ❖ Test and track
❖ Research & Education
❖ Contact management
❖ Training &
Educational auto-

19. Two Basic Internet Uses
Support Marketing
❖ Communication ❖ Test and track
❖ Spread your message
❖ Research & Education
24/7
❖ Contact management
❖ Training &
Educational auto-

20. Two Basic Internet Uses
Support Marketing
❖ Communication ❖ Test and track
❖ Spread your message
❖ Research & Education
24/7
❖ Contact management ❖ Target a specific
audience
❖ Training &
Educational auto-

21. What Is Your Prospect Thinking?

22. What Is Your Prospect Thinking?
Who
are you and why
should I care? Why
should I buy from
You?
You must always answer this question

23. Target Marketing

24. Target Marketing
❖ Who would buy?

25. Target Marketing
❖ Who would buy?
❖ People don’t buy from
auto-responders or web
sites. They buy from you!

26. Target Marketing
❖ Who would buy?
❖ People don’t buy from
auto-responders or web
sites. They buy from you!
❖ Make yourself known to
your niche market. Brand
yourself!

27. The Internet
The Ultimate Direct Response Vehicle

28. ❖ More cost effective
than radio, TV or print
The Internet
The Ultimate Direct Response Vehicle

29. ❖ More cost effective
than radio, TV or print
❖ Get traffic in 15
minutes
The Internet
The Ultimate Direct Response Vehicle

30. ❖ More cost effective
than radio, TV or print
❖ Get traffic in 15
minutes
❖ Test and adjust quickly
The Internet
The Ultimate Direct Response Vehicle

31. ❖ More cost effective
than radio, TV or print
❖ Get traffic in 15
minutes
❖ Test and adjust quickly
❖ Get instant results
The Internet
The Ultimate Direct Response Vehicle

32. Tactic: e-Mail - Still Untapped

33. Tactic: e-Mail - Still Untapped
❖ e-Mail is the most
important weapon in the
information age arsenal.

34. Tactic: e-Mail - Still Untapped
❖ e-Mail is the most
important weapon in the
information age arsenal.
❖ For every 10 cold calls, the
average response is 0 to 1.

35. Tactic: e-Mail - Still Untapped
❖ e-Mail is the most
important weapon in the
information age arsenal.
❖ For every 10 cold calls, the
average response is 0 to 1.
❖ Sending 10 personal e-mails
will yield an average of 2 to
3 responses.

36. Tactic: e-Mail - Still Untapped
People like to answer e-
mail.

37. Tactic: e-Mail - Still Untapped
People like to answer e-
mail.
Key: Never, ever do
anything that may be
interpreted as wasting a
prospect’s time.

38. Tactic: e-Mail - Still Untapped
People like to answer e-
mail.
Key: Never, ever do
anything that may be
interpreted as wasting a
prospect’s time.
Tip: Personal follow-up e-
mails (cut & paste) increase
your response rate.

39. Tactic: e-Mail - Still Untapped
Each of these tactics is
designed to...

40. Tactic: e-Mail - Still Untapped
Each of these tactics is
designed to...
...get you in the follow-up!

41. Tactic: Never Let Them Forget You

42. Tactic: Never Let Them Forget You
The Challenge

43. Tactic: Never Let Them Forget You
The Challenge
1. It takes 5 to 7 offers.

44. Tactic: Never Let Them Forget You
The Challenge
1. It takes 5 to 7 offers.
2. Timing changes all the
time - for everyone.

45. Tactic: Never Let Them Forget You
The Challenge The Solution
1. It takes 5 to 7 offers.
2. Timing changes all the
time - for everyone.

46. Tactic: Never Let Them Forget You
The Challenge The Solution
1. It takes 5 to 7 offers.
Your own e-mail
2. Timing changes all the newsletter.
time - for everyone.

47. Your e-Mail Newsletter

48. Your e-Mail Newsletter
1. Easy to do.

49. Your e-Mail Newsletter
1. Easy to do.
2. Something you do
once & have in place
forever.

50. Your e-Mail Newsletter
1. Easy to do.
2. Something you do
once & have in place
forever.
3. Ever heard the phrase
“He or she wrote the
book on it?”

51. Your e-Mail Newsletter
❖ A series of e-Mails that are on
a specific topic.

52. Your e-Mail Newsletter
❖ A series of e-Mails that are on
a specific topic.
❖ They cannot be a sales pitch
every time.

53. Your e-Mail Newsletter
❖ A series of e-Mails that are on
a specific topic.
❖ They cannot be a sales pitch
every time.
❖ Can be completely automated.

54. Your e-Mail Newsletter
❖ A series of e-Mails that are on
a specific topic.
❖ They cannot be a sales pitch
every time.
❖ Can be completely automated.
❖ Use an auto-responder - each
person who goes into your
contact manager starts on day
1.

55. Getting Traffic To Your
Site

56. Getting Traffic To Your
Site (PPC)
Pay-Per-Click Marketing

57. Getting Traffic To Your
Site (PPC)
Pay-Per-Click Marketing
❖ You only pay when someone clicks the link to
your website

58. Getting Traffic To Your
Site (PPC)
Pay-Per-Click Marketing
❖ You only pay when someone clicks the link to
your website
❖ You can set up a new "Ad Campaign" and start
getting traffic instantly

59. Getting Traffic To Your
Site (PPC)
Pay-Per-Click Marketing
❖ You only pay when someone clicks the link to
your website
❖ You can set up a new "Ad Campaign" and start
getting traffic instantly
❖ You can easily run split-testing for your ads

60. Getting Traffic To Your
Site (PPC)
Pay-Per-Click Marketing
❖ You can track exactly what keywords are
resulting in leads/sales so you can constantly
improve your conversion rates (which means
you will spend less money)

61. Getting Traffic To Your
Site (PPC)
Pay-Per-Click Marketing
❖ You can track exactly what keywords are
resulting in leads/sales so you can constantly
improve your conversion rates (which means
you will spend less money)
❖ The better your ads are, the higher your Click-
Through-Rate (CTR), and the less you actually
pay for traffic

62. Search Engine
Article Writing & Distribution:

63. Search Engine
Article Writing & Distribution:
❖ Get traffic to your website/phone # by writing
good quality articles and submitting them to
high quality article directories

64. Search Engine
Article Writing & Distribution:
❖ Get traffic to your website/phone # by writing
good quality articles and submitting them to
high quality article directories
❖ Not only will they be listed in the article
directories, but people will grab good articles
off of the directories and put them on their
own site (syndication)

65. Search Engine
Article Writing & Distribution:
❖ Get traffic to your website/phone # by writing
good quality articles and submitting them to
high quality article directories
❖ Not only will they be listed in the article
directories, but people will grab good articles
off of the directories and put them on their
own site (syndication)
❖ Why does article marketing work so well?

66. Search Engine
Article Writing & Distribution:
❖ Get traffic to your website/phone # by writing
good quality articles and submitting them to
high quality article directories
❖ Not only will they be listed in the article
directories, but people will grab good articles
off of the directories and put them on their
own site (syndication)
❖ Why does article marketing work so well?
❖ It positions you as an expert.

67. Search Engine
Article Writing & Distribution:
❖ When people see an article they really like,
they often want to see what else that author
has to say. At the bottom of each article,
you'll put your link, so your readers can click
through to your website and see what you
have to offer.

68. Search Engine
Article Writing & Distribution:
❖ When people see an article they really like,
they often want to see what else that author
has to say. At the bottom of each article,
you'll put your link, so your readers can click
through to your website and see what you
have to offer.
❖ It causes people to know, like, and trust you.

69. Search Engine
Article Writing & Distribution:
❖ When people see an article they really like,
they often want to see what else that author
has to say. At the bottom of each article,
you'll put your link, so your readers can click
through to your website and see what you
have to offer.
❖ It causes people to know, like, and trust you.
❖ Who are people more likely to want to work

70. Search Engine
Article Directories:
❖ EzineArticles.com
❖ iSnare.com
❖ Buzzle.com
❖ GoArticles.com
❖ ArticleCity.com

71. Video

72. Video

73. Video
❖ Video is the future of the internet. People
respond well to video - it’s what they are used
to. YouTube and other video sharing sites have
made it easy and free to upload and share
videos with people.

74. Video
❖ Video is the future of the internet. People
respond well to video - it’s what they are used
to. YouTube and other video sharing sites have
made it easy and free to upload and share
videos with people.
❖ You can create a video, submit it to YouTube,
and anyone who finds it helpful can share it
with their friends, comment on it, link to it,
etc.

76. Video Networks

77. Video Networks
❖ YouTube.com ❖ MySpace Video
❖ Google Video ❖ Metacafe.com
❖ Yahoo Video ❖ Viddler.com
❖ Break.com ❖ Many More...
❖ Revver.com

78. Video Networks
❖ If possible, create videos and submit them to
these services.

79. Video Networks
❖ If possible, create videos and submit them to
these services.
❖ You don't need an expensive camera or any
fancy equipment to create videos.

80. Video Networks
❖ If possible, create videos and submit them to
these services.
❖ You don't need an expensive camera or any
fancy equipment to create videos.
❖ If you followed our project at
100Daysto300k.com, you'll see we did a ton of
videos - all of which were done with a $300
Sony Handicam.

81. Video Networks
❖ If possible, create videos and submit them to
these services.
❖ You don't need an expensive camera or any
fancy equipment to create videos.
❖ If you followed our project at
100Daysto300k.com, you'll see we did a ton of
videos - all of which were done with a $300
Sony Handicam.
❖ You can get a cheap webcam and create videos
in a short amount of time.

82. Why Use Mobile Marketing?
- There's much less competition. You can cut through the clutter!

83. Why Use Mobile Marketing?

84. Why Use Mobile Marketing?
- There are more mobile phones than TV sets, landlines, cars,
computers, and credit cards COMBINED

85. Why Use Mobile Marketing?
- There are more mobile phones than TV sets, landlines, cars,
computers, and credit cards COMBINED
- Mobile has the broadest reach of any other marketing medium.
Almost 5 billion mobile subscribers compared to around 1.7
billion internet users

86. Why Use Mobile Marketing?
- There are more mobile phones than TV sets, landlines, cars,
computers, and credit cards COMBINED
- Mobile has the broadest reach of any other marketing medium.
Almost 5 billion mobile subscribers compared to around 1.7
billion internet users
- Text messages have a 98% open rate

87. Why Use Mobile Marketing?
- There are more mobile phones than TV sets, landlines, cars,
computers, and credit cards COMBINED
- Mobile has the broadest reach of any other marketing medium.
Almost 5 billion mobile subscribers compared to around 1.7
billion internet users
- Text messages have a 98% open rate
- Mobile marketing is the only method that reaches
people while they are on the go

88. Why Use Mobile Marketing?
- There are more mobile phones than TV sets, landlines, cars,
computers, and credit cards COMBINED
- Mobile has the broadest reach of any other marketing medium.
Almost 5 billion mobile subscribers compared to around 1.7
billion internet users
- Text messages have a 98% open rate
- Mobile marketing is the only method that reaches
people while they are on the go
- There's much less competition. You can cut through the clutter!

89. Why Use Mobile Marketing?
- People LOVE to text!
- It lets you ENGAGE with your customers, associates, etc
- More Engagement = More Awareness (of you, Mannatech, etc)

90. Mobile Marketing Demo
Send a TEXT with your Full Name
and Email Address to:
847-920-4926
Example: Poni Altvater poni@ponialtvater.com

91. Uses for Mobile Marketing
You could send text messages to:
- Learn more about your prospects
- Send reminder texts about a webinar or follow-up appointment
- Send them updates
- Get feedback
- Invite them to events or teleseminars
- Send them links and resources
- Ask for referrals or testimonials
- Anything you can think of

92. Mobile Marketing
MTEXProMobile.com

93. Not True: Knowledge Is Power

94. Not True: Knowledge Is Power
It is power only when teamed with
organized action...

95. Not True: Knowledge Is Power
So, What Is Your Plan?