let me please welcome you in Prague, in the city of hundred spires on Vltava River, the capital of the Czech Republic. Prague has been a political, cultural, and economic centre of central Europe with waxing and waning fortunes during its 1,100-year existence. Founded during the Romanesque and flourishing by the Gothic and Renaissance eras, Prague was not only the capital of the Czech state, but also the capital of the Holy Roman Empire. After the World War I Prague became the capital of Czechoslovakia. In the City of Prague, history has been written over the centuries, in these days we continue at an Annual Global Meeting, which is attended by nearly 110 delegates from around the world. This fact has already made this meeting one of the most successful. Together with the AGM Committee led by Corinna Voss we built strong agenda with interesting speakers and topics, which I believe you appreciate. With Todd Lynch we prepared all the materials, took care of finances and logistics. I really enjoyed the cooperation with all the people responsible for AGM and I would like to thank them all for their hard work they have done. It is hard to be better than all the great AGM meetings we did in the past but we will do our best. Kind regards, Patrik Schober www.manifestoiletisim.com.tr

1. 1
Worldcom Annual Group
Meeting 2014 / Agenda
May 20th to 23rd, 2014

2. 2 03
Dear Worldcom partners,
let me please welcome you in Prague, in the city of
hundred spires on Vltava River, the capital of the
Czech Republic.
Prague has been a political, cultural, and economic
centre of central Europe with waxing and waning
fortunes during its 1,100-year existence. Founded
during the Romanesque and flourishing by the Gothic
and Renaissance eras, Prague was not only the
capital of the Czech state, but also the capital of the
Holy Roman Empire. After the World War I Prague
became the capital of Czechoslovakia.
In the City of Prague, history has been written
over the centuries, in these days we continue at
an Annual Global Meeting, which is attended by
nearly 110 delegates from around the world. This
fact has already made this meeting one of the most
successful.
Together with the AGM Committee led by Corinna
Voss we built strong agenda with interesting speakers
and topics, which I believe you appreciate. With Todd
Lynch we prepared all the materials, took care of
finances and logistics. I really enjoyed the cooperation
with all the people responsible for AGM and I would
like to thank them all for their hard work they have
done.
It is hard to be better than all the great AGM meetings
we did in the past but we will do our best.
Kind regards,
Patrik Schober
Content
Introduction _________ 02
Conference Agenda ____ 04
Speakers ___________ 10
Prague info __________ 11
Notes _____________ 12

3. 0504
TUESDAY, May 20th
11:00 a.m.− 8:00 p.m.
CONGRESS OFFICE − ground floor
Registration
Partners pick up delegate packets at the conference registration office.
1:00 p.m.− 2:00 p.m.
KLEMENTINUM + BELVEDERE − top floor
Group Board Meeting − Stephanie Paul, Philips Group, Chair
For current and new Group Board members only.
2:00 p.m.− 4:00 p.m.
KLEMENTINUM + BELVEDERE − top floor
All Boards Workshop − Stephanie Paul, Philips Group, Chair
For current and new Group and Region Board members only. Group and Region Boards will explore issues
and opportunities for Worldcom’s future.
Conference Agenda
Starting at 7:00 a.m.
Breakfast On Your Own
8:00 a.m.− 5:00 p.m.
CONGRESS OFFICE − ground floor
Registration, Conference Office Open
Partners pick up delegate packets at the conference registration office
8:30 a.m.− 10:30 a.m.
CONGRESS HALL A − ground floor
Americas Region Board Meeting, Sharon Linhart, Linhart PR, Chair
For current Americas Region Board Members
8:30 a.m.− 10:30 a.m.
BELVEDERE − top floor
EMEA Region Board Meeting, Patrik Schober, PRAM Consulting, Chair
For current and new EMEA Region Board Members
8:30 a.m.− 10:30 a.m.
LORETA − top floor
Asia Pacific Region Board Meeting, Mae Malkupan, TQPR Chair
For current and new Asia Pacific Region Board Members
10:30 a.m. − 11:45 a.m.
BELVEDERE − top floor
All Practice Chairs round up meeting
10:30 a.m. − 11:45 a.m.
LORETA − top floor
Healthcare Practice Group
Noon− 1:00 p.m.
ZLATA PRAHA RESTAURANT − top floor
Networking Luncheon
1:15 p.m.− 1:30 p.m.
CONGRESS HALL A − ground floor
Opening Session –
Welcome by the Group Chair, Stephanie Paul, Philips Group
1:45 p.m.− 2:45 p.m.
CONGRESS HALL A − ground floor
Keynote – Petr Simunek, Editor in Chief Forbes, Czech Rep.
Guest Speaker – Erik Best, FLEET SHEET →
WEDNESDAY, May 21st

4. 0706
2:45 p.m.− 3:15 p.m.
CONGRESS HALL A − ground floor
Workshop – Doing business in Africa
Theo Snijders, Wisse Kommunikatie
In a special session about doing business in Africa, our partners Lange PR, Commarca, PR and Cunha Vaz,
who cover together a large part of Africa with their services, will explain how communication in Africa
works. They will not only give partners a short introduction in the demographics and economics, but will
also talk about opportunities, challenges and pitfalls. The session will help partner to learn more about
these important emerging markets and give some insights how partners can advise their clients.
3:15 p.m. - 3:45 p.m.
CONGRESS HALL A − ground floor
Youth Meeting – Andras Nagy
3:45 p.m.−4:00 p.m.
DIANA FOYER − ground floor
Break - Snacks and refreshments will be available.
4:00 p.m.−6:00 p.m.
CONGRESS HALL A - Americas
KLEMENTINUM – EMEA
BELVEDERE - AP
Region Business Meetings
Americas Region Business Meeting, Sharon Linhart, Linhart PR, Chair
For current and prospective Americas Region Partners
EMEA Region Business Meeting, Patrik Schober, PRAM Consulting, Chair
For current and prospective EMEA Region Partners
Asia Pacific Region Business Meeting, Mae Malkupan, TQPR Chair
For current and prospective Asia Pacific Region Partners
6:30 p.m.−9:00 p.m.
ZLATA PRAHA RESTAURANT - top floor
Opening Welcome Reception at InterContinental Hotel
Starting at 7:00 a.m.
Breakfast On Your Own
8:00 a.m. – 5:00 p.m.
CONGRESS OFFICE – ground floor
Conference Office Open
8:30 a.m. – 10:00 a.m.
KLEMENTINUM - top floor
Technology Practice Group
8:30 a.m. – 10:00 a.m
LORETA - top floor
Consumer Practice Group
8:30 a.m. – 10:00 a.m
CONGRESS HALL A – ground floor
Business to Business Practice Group
10:00 a.m. – 10:15 a.m.
DIANA FOYER – ground floor
Break – Snacks and refreshments will be available.
10.15 a.m - 10.30 am
CONGRESS HALL A – ground floor
Opening of the Day and House Keeping
Todd Lynch, Managing Director Worldcom PR Group
10:30 a.m. – 11:15 am
CONGRESS HALL A - ground floor
Guest Speaker
Stephen Yeo, MARKETING DIRECTOR, PANASONIC COMPUTER PRODUCTS EUROPE
11:15 a.m. – 12:15 p.m.
CONGRESS HALL A - ground floor
Group Business Meeting I
Hosted by Group Chair Stephanie Paul and Todd Lynch, Managing Director Worldcom PR Group
12:15 p.m. – 1:15 p.m.
ZLATA PRAHA RESTAURANT - top floor
Networking Luncheon
1:15 p.m. – 1:30 p.m.
CONGRESS HALL A
Introduction to Workshop
Frederic Bollhorst, Kommpassion and Workshop Team →
THURSDAY, May 22nd
Conference Agenda
WEDNESDAY, May 21st

5. 0908
1:30 p.m. – 3:30 p.m.
CONGRESS HALL A,
HELENA 1,
HELENA 2,
HELENA 3 – ground floor
Workshop
4 Rooms – 3 Questions – 2 Perspectives – 1 Answer
Our industry and our clients are undergoing a constant and dramatic change. We see the
development of new business models. Old sources of revenue disappear. If we as agencies and as
the Worldcom partnership do want to be successful in the future, we have to identify answers how
to cope with this change.
This interactive workshop session aims to start the dialogue to clarify our positioning and identify
precise strategies for future growth of the partnership. For this purpose we will collect relevant
material, campaigns, facts & figures regarding our industry and our clients. Please feel encouraged to
provide us with anything you find of interest for this process. A recent campaign you did successfully
implement; a new technology that might be a game changer; clients that changed their model of
communications and marketing etc.
All materials will be collected and summed up in the corresponding rooms of the workshop. Every
participant will be benefitting from your experience and materials.
3:30 p.m. – 3:45 pm
Break – Putting together Workshop results
3:45 p.m. – 4:15 p.m.
CONGRESS HALL A,
Workshop Wrap up
Frederic Bollhorst, Kommpassion and Workshop Team
4:15 p.m. – 5:30 p.m.
CONGRESS HALL A – ground floor
Peer Reviews
6:30 p.m. – 9:30 p.m.
LETNA CHATEAU
Group Dinner
Starting at 7:00 a.m.
Breakfast On Your Own
8:00 a.m. – 5:00 p.m.
CONGRESS OFFICE – ground floor
Conference Office Open
8:30 a.m. – 10:00 a.m.
BELVEDERE - top floor
Public Affairs Practice Group
8:30 a.m. – 10:00 a.m.
LORETA - top floor
Travel and Tourism Practice Group
8:30 a.m. – 10:00 a.m.
CONGRESS HALL A – ground floor
Crisis Practice Group
10:00 a.m. – 10:15 p.m.
DIANA FOYER – ground floor
Break
10:15 a.m. – 11:30 p.m.
CONGRESS HALL A – ground floor
Group Business Meeting II
Hosted by Group Chair Stephanie Paul and Todd Lynch, Managing Director Worldcom PR Group
11:30 a.m. – 12:30 p.m.
CONGRESS HALL A – ground floor
Guest Speaker
Paul Holmes – President & Ceo Of The Holmes Group
12:30 p.m. – 1:30 p.m.
ZLATA PRAHA RESTAURANT - top floor
Networking Luncheon
1:45 p.m. – 6:30 p.m.
Walking afternoon
Prague Castle Area, Lesser Town and Charles Bridge
Friday Night
6:30 p.m. – 11:00 p.m.
Dine Arounds
FRIDAY, May 23rd
Conference Agenda
THURSDAY, May 22nd

6. 10 11
PETR SIMUNEK, EDITOR IN CHIEF FORBES, CZECH REP. STEPHEN YEO, MARKETING DIRECTOR,
PANASONIC COMPUTER PRODUCTS EUROPE
Petr has operated in Czech media for twenty years, from 2005 until 2010 as
a leading economic newspaper editor in chief. Previously he served as chief
of the economic section MF Dnes and as deputy editor. Ten years hosted a
political TV debate Nedelni partie, three years PressClub radio show, worked
for the Austrian news agency APA. He studied Economics; he graduated
at Oxford University, College Green and annual study program at Johannes
Kepler University Linz. He won the Prize of Governor of the Czech National
Bank.
Stephen Yeo was appointed Marketing Director for Panasonic Computer
Products Europe in May 2009. Stephen is responsible for all field and product
marketing for the company’s Toughbook range. Stephen brings more than 20
years of sales and marketing experience to Panasonic. He was formerly UK
Marketing Director at Dell Corporation. Stephen was also a key player in the
European growth of the thin client market working for market leader Wyse
Technology, where he served as Director of Marketing EMEA and ANZ and
oversaw a unit sales increase of 420% during tenure. Stephen has a Master of
Business Administration and Master of Business Informatics from Rotterdam
School of Management, Erasmus University, The Netherlands. He attended
university at the UK’s University of Manchester Institute of Science and
Technology.
Speakers
ERIK BEST, FLEET SHEET
Erik Best is publisher of the Fleet Sheet, a daily review of the top business
and political news stories in the Czech Republic, and the free e-mail bulletin
the Final Word, which provides commentary on important local events. Erik
Best completed a B.S. in diplomacy at Georgetown University in 1985, an
M.A. in Russian language at Middlebury College in the same year, and an
MBA at the University of North Carolina at Chapel Hill in 1987. He studied
Russian in Moscow in 1983 and 1984. Prior to moving to the Czech Republic
and founding the Fleet Sheet in 1991, he worked briefly in management
consulting and investment banking in Raleigh, NC.
Paul Holmes has been thinking, writing and talking about public relations for
more than 25 years and is one of the leading PR analysts. Holmes serves as
president and CEO of The Holmes Group, which provides insight and analysis
to, and about the global PR industry. He also edits The Holmes Report, chairs
the judges of the SABRE Awards and he manages the Global Public Relations
Summit, the world’s leading gathering of industry leaders. Holmes began his
journalistic career on local newspapers in the north of England and in South
London, and then worked briefly for PR Week in both London and New York
before launching his own company in 1988.
PAUL HOLMES, PRESIDENT & CEO OF THE HOLMES GROUP

7. 12 13
Prague info
SHORT WALKS AROUND THE HOTEL
International Hotel InterContinental Prague is located in the Old Town, in the centre of Prague. Thus
you have a unique possibility to visit the most beautiful places in the very heart of Prague. In front of
the Hotel there building of the Faculty of Law of Charles University is situated, which is the oldest
university in Central Europe. Adjacent to the hotel you may shop one of the most luxurious streets of
Prague, Pařížská, which leads to the Old Town Square. The famous Jewish Town and Josefov with
many synagogues, Jewish museum and cemetery are only a five minute walk away from the hotel.
PRAGUE TRANSPORT POSSIBILITIES
You can buy a 24 hours ticket for 110 CZK which is valid for any public transport.
Golden Prague Limousine, the hotel taxi service is available on a 24-hour basis, in front of the hotel
main entrance and can bring you from and to the airport too. In case you need to return to hotel from
any place, you can call hotel taxi on: +420 296 631 111
INFORMATION CENTRE OLD TOWN HALL
Staroměstské náměstí 1
Praha 1 - Staré Město
110 00
Also you can contact the hotel concierge any time at the hotel lobby.
In case of any questions please contact:
InterContinental Hotel staff: +420 296 631 111
Patrik Schober, Pram Consulting: +420 603 177 537
Anna Hroudová, Pram Consulting: +420 603 517 272
Hotel address:
Hotel InterContinental Prague
Pařížská 30
110 00 Praha 1

8. 14
Notes

9. 16