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AR Online Dress Show Using Consumption Trends China 2012

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AR Online Dress Show Using the latest augmented reality (AR) digital technology, the Yishion clothing brand has launched its “AR online fitting”. After consumers buy a Yishion product they will be invited to take part in this activity digitally. With a web-cam, they can try out different outfits with AR-codes, take photo shots and make them into a video at the same time. This video is then combined with Han Geng into an advertisement for the product, with the consumer becoming the star of the ad. This is not just a fusion of offline with online. This mode is great for promoting sales in stores.

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