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Ecommerce trends 2012

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Shopping Online, E-commerce Trends 2012: Mobile, Video, Social Commerce, Couponing, SoLoMo

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Ecommerce trends 2012

  1. 1. Shopping Online E-commerce Trends 2012 I Trends dello Shopping Online per l’anno 2012Novembre 2011
  2. 2. I Trends dello Shopping Online per l’anno 2012: Mobile 1/2-Disponibilità24/24h, accessibile da qualsiasi luogo anche inmovimento-AssistenzaDa mobile accessibile direttamentevia telefono o via email-CatalogoCatalogo limitato agli highlights
  3. 3. I Trends dello Shopping Online per l’anno 2012: Mobile 2/2-ApplicazioniApplicazioni con focus s evento o attività specifica-Sito ottimizzatoper il mobile con contenuti specifici e limitati aglihighlights relativi ai prodotti-QRUtilizzo di QR finalizzati ad eventi o azioni con all toaction che diano valore al QR e all’azione successiva
  4. 4. I Trends dello Shopping Online per l’anno 2012: Video 1/5Le soluzioni legate al Video hanno lo scopo di creareengagement, aumentare le vendite dell’e-commerce ediminuire i resi.-camerino virtuale-prodotto 3d-web presentatore-realtà aumentata
  5. 5. I Trends dello Shopping Online per l’anno 2012: Video 2/5-Camerino virtualeVestire una modella e guardarla da diverse angolazioni http://www.hm.com/it/dressingroom/LADIES
  6. 6. I Trends dello Shopping Online per l’anno 2012: Video 3/5-Prodotto 3DPossibilità di vedere un prodotto in diverse angolazioniper diminuire numero di particolari da fotografareulterioermente http://www.3d-wave.it/it__cat__fashion.html
  7. 7. I Trends dello Shopping Online per l’anno 2012: Video 4/5-Web presentatoreUn presentatore mostra le varie caratteristiche di undeterminato prodotto evidenziando i plus http://www.webpresentatori.com/
  8. 8. I Trends dello Shopping Online per l’anno 2012: Video 5/5-Realtà aumentataTramite l’utilizzo di una webcam, l’utente può provare ilcapo “indossandolo” virtualmente, può anche effettuarefoto e condividerla http://zugara.com/augmented-reality/demos/e-commerce
  9. 9. I Trends dello Shopping Online per l’anno 2012: Social Commerce[…]Social commerce[1] is a subset of electroniccommerce that involves using social media, online mediathat supports social interaction and user contributions, toassist in the online buying and selling of products andservices.[…] http://en.wikipedia.org/wiki/Social_commerceI trends da tenere sotto osservazione per il 2012:-F-commerce-Social commerce e psicologia sociale-Sviluppi Facebook /Ebay-Facebook Login
  10. 10. I Trends dello Shopping Online per l’anno 2012: Social Commerce 1/4-f-commercePossibilità di effettuare direttamente da Facebook unatransazione o creare engagement nella fan page http://www.3d-wave.it/it__cat__fashion.html
  11. 11. I Trends dello Shopping Online per l’anno 2012: Social Commerce 2/4Social commerce e psicologia socialeEuristiche della psicologia sociale-Impegno e coerenza-Reciprocità-Riprova sociale-Autorità-Simpatia-Scarsità
  12. 12. I Trends dello Shopping Online per l’anno 2012: Social Commerce 3/4Sviluppi Facebook/EbayPossibili sviluppi su accordo Facebook / Ebay relativi asistemi pagamenti, integrazione Facebook su piattaformedi commercio elettronico Magento, e implementazione dinuovi pulsanti oltre al “like” http://www.3d-wave.it/it__cat__fashion.html
  13. 13. I Trends dello Shopping Online per l’anno 2012: Social Commerce 4/4Login FacebookIl 50% degli utenti che accede ad un ecommerce èloggato su Facebook http://techcrunch.com/2011/11/22/ecommerce-logged-in/
  14. 14. I Trends dello Shopping Online per l’anno 2012: CouponingOfferte Couponing sempre più customizzate e mobilecon pagamento in loco
  15. 15. I Trends dello Shopping Online per l’anno 2012: SoLoMo e MulticanalitàSe gli utenti sono multicanali, anche le aziende devonoelaborare strategie Multicanali con particolare attenzioneai trend del momento: Social, Local e Mobile
  16. 16. Andrea Scroccarowww.scroccaro.com

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