1. Pull Quotes are used because they
are interesting and break up the
text to make it look more
appealing.
The many titles that used on the double page
spread such as ‘lounge’ and ‘fortunes house’
reaches out to the target audience of interior
shoppers. In addition the connotation of the
phrases highlights the classy style of the recipients
being featured and what the article is about
The text is separated into two
columns, which make the article
look controlled and organised,
and therefore it’s easier for the
readers to read and understand it.
The lack of colour of
the image makes it
look simplistic and
vintage, therefore the
products on show are
being made to
represent what
Eduardo Cardenes is
about.
On each page of the
double page spread I
have placed a number of
Q&A answers from
Eduardo Cardenes
interview as an extra
feature to find out more
on the guy who is
supplying the products
featured in the magazine.
And I have made it stand
out by placing each
answer in a black
hexagon, which stands
out from all the other
extravagant colours on
the double page spread.
I have added annotations to
different peace’s of furniture to
highlight the prices of each, while
sticking to the fundamentals of
that this is a magazine trying to
promote its products.
Here I have continued
to elaborate the
magazine being a
special edition about
designers, which is the
main selling point for
this particular
magazine.