PBL Assignment for Intellectual Properties' course. Our chosen corporate company is Hush Puppies. This slide cover all type of intellectual properties owned by Hush Puppies: 1) Copyright 2) Trademark 3) Patent and database that we used to find out about it.

1. INTELLECTUAL PROPERTY
HUSH PUPPIES
Group’s Members
Thiviyah a/p Chandra Segaran | A140134
Kanagavali a/p Krishnamoorthy | A139903
Normaliza binti Mat Isa | A140291
Dasene a/p Jiwa | A141020
Ashwini a/p Radhakrishnan | A140654
Qurratu’ Aini binti Khalifah | A142586

2. COMPANY PROFILE
Company | Wolverine World Wide, Inc.
Address | Hush Puppies Consumer Relations HC-109, 9341 Courtland Dr.
NE, Rockford MI 49351 (Headquarter)
Telephone | 1-866-699-7365 (hotline)
Website | www.hushpuppies.com
Industries | Footwear
Malaysian Distributor | Transmarco Concepts Sdn Bhd
Address | Wisma Sulisam, No 5, Jalan U1/15 Seksyen U1, Hicom
Glenmarie Industrial Park, 40150 Shah Alam, Selangor Darul
Ehsan.
Telephone/Fax | +03 5569 1119/ +03 5569 1116

3. • Description
The origins of the Hush Puppies name are decidedly low-tech. A company sales
manager sat with a friend for a dinner of catfish and deep fried corn fritters called
“hush puppys.” Intrigued by the name, the salesman discovered that farmers also
used these hush puppys to quiet barking dogs. At the time, tired feet were known as
“barking dogs” and the salesman reasoned that his soft, lightweight comfortable
shoes could quiet them, too. The rest is history. The Hush Puppies trademark was
registered on July 1, 1958 and soon after, the company purchased, for just $50, the
photograph of a soft-eyed basset hound that would become its logo and grace
millions of shoes, boxes, ads and displays. Hush Puppies were introduced to the
industry at the National Shoe Fair in Chicago in October 1957. Reaction was
immediate and overwhelming. Retailers flocked to the booth, intrigued by the casual
lifestyle positioning, innovative styling, brushed suede uppers and lightweight crepe
soles. By mid-1959 the company had produced its first million pairs and by 1963 one-
in-ten adults in the United States owned a pair of Hush Puppies.

4. BOARD OF DIRECTORS
Thiviyah a/p Chandrasegaran
Chief Executive
Ashwini a/p Radhakrishnan
VP of Marketing
Normaliza binti Mat Isa
VP of Finance
Dasene a/p Jiwa
VP of Operation
Kanagavali a/p Krishamorthy
Legal Manager
Qurratu’Aini binti Khalifah
Secretary

5. LIST OF INTELLECTUAL PROPERTIES -
COPYRIGHT
NO WORKS TYPES OF
COPYRIGHT
DESCRIPTIONS
1 Pictures of the
products
Artistic works (a) a graphic work,
photograph, sculpture or
collage, irrespective of
artistic quality.
“photograph” – a recording of
light or other radiation on any
medium on which an image is
produced or from which an
image may by any means be
produced, and which is not part
of a film.

6. LIST OF INTELLECTUAL PROPERTIES -
COPYRIGHT
NO WORKS TYPES OF COPYRIGHT DESCRIPTIONS
2 Fall Collection Video Film “film” – any fixation of a sequence of visual images
on material of any description, whether translucent
or not, so as to be capable by use of that material
with or without any resistance of any contrivance –
(a) of being shown as a moving picture

7. LIST OF INTELLECTUAL PROPERTIES -
COPYRIGHT
NO WORKS TYPES OF
COPYRIGHT
DESCRIPTIONS
3 Sketch of the
design of the
product
Artistic works (a) a graphic work,
photograph, sculpture
or collage, irrespective
of artistic quality.
“graphic work” – (a) any
painting, drawing,
diagram, map, chart or
plan;

8. LIST OF INTELLECTUAL PROPERTIES -
COPYRIGHT
NO WORKS TYPES OF
COPYRIGHT
DESCRIPTIONS
4 The website Literary works “literary works” – includes
(h) computer programs
“computer program” means an
expression, in any language, code or
notation, of a set of instructions
(whether with or without related
information) intended to cause a
device having an information
processing capability to perform a
particular function either directly or
after either or both of the following:
(a) conversion to another
language, code or notation:

9. LIST OF INTELLECTUAL PROPERTIES -
TRADEMARK
RegisteredTrademark
1. Hush Puppies ®
9. Worry-Free Suede ®
2. The Body Shoe ®
8. Bounce ®7. Zero G ®
3. Soft Style ® 4. Comfort Curve ®
6. Wave Reflex ®5. Comfort Fusion ®

10. LIST OF INTELLECTUAL PROPERTIES -
TRADEMARK
UnregisteredTrademark
HPO2 Flex™ WheatherSMART™

11. LIST OF INTELLECTUAL PROPERTIES - PATENT
NO PATENT INVENTOR
1 Running Shoe Cheskin, Melvyn Peter
2 Shoe Soles Blissett, Malcom George
3 Slip-on footwear system - Matis Clark A.
- Willis Charles C.
4 Footwear sole (trailspring II dual) - Schoenborn Mary I.
- Reardon Donald R.
5 Modular show construction - Andersen Deborah H.
- Urie Grant A.
- Elmo Federica
6 Footwear construction and related method of manufacture Banik Gary J.
7 Fotwear and related method of manufacture - Burch John H.
- Banik Gary J.
8 Rear entry athletic shoe Loveder Christopher J.
9 Stand easy shoe - Blissett Malcolm G.
- Fredericksen Raymond M.
10 Hinged sandal strapping system - Matis, Clark A.
- Lavertue, Jacques
- Rogers, Bruce

12. LIST OF INTELLECTUAL PROPERTIES - PATENT
NO PATENT INVENTOR
11 Sandal construction and method for manufacturing same Matis, Clark A.
12 Self draining shoe Nakano Kiyotaka
13 Shoe cushioning system and related method of manufacture - Reed Karl A.
- Fountain Gary G.
- McClelland W.
14 Footwear outsole - Riha Thomas F.
- Hayes Roy S.
15 Process for producing letter Metsaars Franciscus Cornelis
Marie
16 Footwear upper with flexible collar assembly Nakano Kiyotaka
17 Platform footwear construction and related method - Sessa Raymond V.
- Caron Norcross & Judd
LLP
18 Adjustable footwear sole construction Nakano Kiyotaka

13. LIST OF INTELLECTUAL PROPERTIES - PATENT
NO PATENT INVENTOR
19 Import abdorbing material Nakano Kiyotaka
20 Heel Accesory Loveder Christopher J.
21 Sole construction and related method of manufacture Morgan Mark M.
22 Shock absorbing footwear construction Nakano Kiyotaka
23 Footwear construction Morgan Mark M.
24 Water barrier for footwear Nakano Kiyotaka
25 Injection molded footwear and related method of manufacture Loveder Christopher J.
26 Atriculated welt footwear construction and related method of
manufacture
William J.B Brown
27 Method for making sole system or footwear - Clark A Matis
- Lucio Bandini
28 Shoe of natural shoe Kashura Paul

14. INTELLECTUAL PROPERTIES DATABASE -
TRADEMARK
NO TRADEMARK JURISDICTION IPs DATABASE
1 Hush Puppies ® Malaysia MyIPO
World Madrid The Internationl Trademark
System (WIPO)
USA Trademark Electronic Search System
(TESS)
2 Worry-Free Suede ® USA Trademark Electronic Search System
(TESS)
3 Bounce ® USA Trademark Electronic Search System
(TESS)
4 The Body Shoe ® USA Trademark Electronic Search System
(TESS)
World Madrid The Internationl Trademark
System (WIPO)
5 Zero G ® USA Trademark Electronic Search System
(TESS)

15. INTELLECTUAL PROPERTIES DATABASE -TRADEMARK
NO TRADEMARK JURISDICTION IPs DATABASE
6 Wave Reflex ® USA Trademark Electronic Search System
(TESS)
World Madrid The Internationl Trademark
System (WIPO)
7 Comfort Fusion USA Trademark Electronic Search System
(TESS)
8 Comfort Curve ® USA Trademark Electronic Search System
(TESS)
9 Soft Style ® USA Trademark Electronic Search System
(TESS)
10 BioBevel ® USA Trademark Electronic Search System
(TESS)
11 Dual Fit System ® USA Trademark Electronic Search System
(TESS)

16. Hush puppies trademark – MyIPO

17. MADRID The International Trademark System (WIPO)

18. Trademark Electronic Search System (TESS) – United State of
America

19. INTELLECTUAL PROPERTIES DATABASE - PATENT
NO TRADEMARK JURISDICTION IPs DATABASE
1 Shoe Soles World - Google Patent
- Patent Scope (WIPO)
2 Shoe of natural shoe European Countries Espacenet
3 Running Shoe
World Patent Scope (WIPO)
4 Slip-on footwear system
5 Footwear sole (trailspring II dual)
6 Modular show construction
7 Footwear construction and related
method of manufacture
8 Fotwear and related method of
manufacture
9 Rear entry athletic shoe

20. INTELLECTUAL PROPERTIES DATABASE - PATENT
NO TRADEMARK JURISDICTION IPs DATABASE
10 Stand easy shoe
World Patent Scope (WIPO)
11 Hinged sandal strapping system
12 Sandal construction and method for manufacturing
same
13 Self draining shoe
14 Shoe cushioning system and related method of
manufacture
15 Footwear outsole
16 Process for producing letter
17 Footwear upper with flexible collar assembly
18 Platform footwear construction and related method

21. INTELLECTUAL PROPERTIES DATABASE - PATENT
NO TRADEMARK JURISDICTION IPs DATABASE
19 Adjustable footwear sole construction
World Patent Scope (WIPO)
20 Import abdorbing material
21 Heel Accesory
22 Sole construction and related method of
manufacture
23 Shock absorbing footwear construction
24 Footwear construction
25 Water barrier for footwear
26 Injection molded footwear and related method of
manufacture
27 Method for making sole system or footwear
28 Atriculated welt footwear construction and related
method of manufacture

22. Espacenet

23. Google Patent

24. Patent Scope - WIPO