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1. Digital Marketing Strategy
A strategic recommendation to set up digital marketing in
overseas market.

2. Objective
A FMCG company wants to develop its digital marketing strategy for an overseas market.
The company needs to setup digital advertising / marketing to attract potential distributors.
Digital Marketing Strategy

3. Digital Marketing Strategy
Recommended digital marketing strategy:
 Online marketing strategy
 Content marketing strategy
 Google AdWords
 Search Engine Optimization
 Facebook Ads
 Twitter Advertising
 Online Resources and Guides
 Social Media Marketing

4. Digital Marketing Strategy
Online marketing strategy
First write out the online marketing plan by keeping in mind the following aspects:
 Plan the brand's Narratives and messages
 Determine the online Channels through channel evaluation
 Develop the Social sharing plan
 Plan the measurement KPIs and metrics for feedback and improvement

5. Digital Marketing Strategy
Content marketing strategy
The following approach is recommended:
 content development and planning
 content type: (newsletters, case studies, brochures, support manuals, testimonials,
emailers, visuals, blog articles, presentations, & videos)
 Though leadership (blog articles, magazine articles, webinars, social media chats using
hashtags)
 Editorial calendar (for producing and distributing our content)
 Measure content performance

6. Digital Marketing Strategy
Google AdWords Plan
 Develop Keywords research Plan
 Design Search campaign
 Defining the quality score
 Tracking & optimizing performance
Search Engine Optimization
 Perform SEO analysis of current online presence
 Implement SEO best practices for the websites, blog, and other channels.

7. Digital Marketing Strategy
Facebook Ads and Twitter Advertisements
 Decide the Facebook Ad budget and Ad types
 Create Facebook ad
 Manage Facebook campaign
 Manage Promoted account campaign and Tweet Campaigns
 Measuring and optimize

8. Digital Marketing Strategy
Online resources
 Integrated blog with the website
 Forums and polls for user engagement
 Develop case studies, manuals, tutorials
 Plan webinars
Social Media Management
 Distribute viral content (videos, images, WhatsApp & WeChat messages, articles)
 Manage SlideShare, LinkedIn, YouTube, Twitter, and Facebook channels
 Manage email campaigns
 Implement social listening

9. Human Resource Consideration
Recommended team size for the above plan
Team strength: 4 member
• 1 Marketing manager
• 1 content writer
• 1 SEO & AdWords expert

10. THANK YOU!
Presented by
THANK YOU!
Sunil Malik
MBA , IIM Shillong
Marketing & Strategy Expert with 7 years of experience in IT industry.
Contact:
Twitter: @sunilmalik_iim