2. VP
VC VE
Value proposition: is it desirable ?
Value creation: is it technically feasible ? Value extraction: can we make money from it ?
1. What is our Value proposition?
5. VP
VC VE
How can we create our product and/or service?
6. Use BMC
7. Design your Value Chain
6. 8. Now you can identify the Business Technologies that you need
7. VP
VC VE
9. Align Technology to Strategy
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Choose technologies that will allow you
to be efficient or increase efficiency
to optimize the competitive advantage
10. Identify the risks and mitigate unacceptable risks