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An introduction to
Business Technology
Management
VP
VC VE
Value proposition: is it desirable ?
Value creation: is it technically feasible ? Value extraction: can we make money from it ?
1. What is our Value proposition?
VP
VC VE
Five forces
Strategy
2. What is our competitive advantage ?
VP
VC VE
Political
Economic
Social
Technological
Environmental
Legal
3. Analyse the ecosystem
4. SWOT and PESTEL
5. Choose a strategy
VP
VC VE
How can we create our product and/or service?
6. Use BMC
7. Design your Value Chain
8. Now you can identify the Business Technologies that you need
VP
VC VE
9. Align Technology to Strategy
$
Choose technologies that will allow you
to be efficient or increase efficiency
to optimize the competitive advantage
10. Identify the risks and mitigate unacceptable risks

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An introduction to Business Technology Management