This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia.
When we listen about or see an iPhone,
we cannot stop ourselves from thinking about the company Apple and their unending creativity.
And many people might have a storing connection between Apple and Steve Jobs, who is widely recognized as a design-driven pioneer of the consumer electronics fields, even though he was died.
That is why present CEO, Tim Cook is really somehow difficult to sustain loyalty among customers that Jobs built before.