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The main purpose of the research was to find an answer to the main research question:
“What factors must Ptmind take into account if they want to enter the Dutch market?”
I has contact with Ptmind, a Japanese company in Japan before coming to the Nethelands. Ptmind is a leading Heatmap and Web analytics platform service provider which was
founded in 2010. Ptmind told Mako that they were interested to expand their platform services to the Dutch market. The three of us were very interested in this idea and decided to develop a market analysis report for Ptmind on how they can enter the Dutch market successfully.
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