Week 5 
Marketing Miner 
Team work assignment F 
Free Topic 
IBMS401 3A 
0889231 Mako Shimomura 0838843 Aurore Umutoni 
0851502 Chichi Lam 0854642 Liyan Huang 
0844056 Yinglin Rong 0842324 Qingyuan Guo
The road 
to a successful 
branding
Brand is 
something that 
immediately creates 
pictures about all the 
positive attributes 
associated with a 
product or a business.
1. Uncompromising 
Quality
2. A Mix of Creativity 
and Quality
3. Superior Customer 
Service/ Support
4. Like a buyer
Benefits of 
Facebook 
for small 
businesses
Information 
Brand awareness 
Direct communication 
Advertising 
Mobile marketing
Online reputation
Search & monitor 
Online presence

Team work assignment - Branding

Editor's Notes

  • #4 This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia.
  • #6 When we listen about or see an iPhone,
  • #7 we cannot stop ourselves from thinking about the company Apple and their unending creativity.
  • #8 And many people might have a storing connection between Apple and Steve Jobs, who is widely recognized as a design-driven pioneer of the consumer electronics fields, even though he was died.
  • #9 That is why present CEO, Tim Cook is really somehow difficult to sustain loyalty among customers that Jobs built before.