2. Since the founding of PLANET49 in 2001, the company proceeded to become Europe‘s leading address generator. Today PLANET49 is present in 12 European countries and with ca. 11 Mio. Opt-Ins is Europe‘s leading address generator. May 2007 PLANET49 becomes active in the UK sweep stake market. 2004 PLANET49 begins international expansion in Spain with LOTONAZO. 2001 PLANET49 GmbH is founded by Dr. Albrecht von Harnier as a home based company in Frankfurt. Sep 2008 PLANET49 gets the business for Spain back to Germany with a country-team. Aug 2008 PLANET49 in Poland - the first step into Eastern Europe. Oct 2006 PLANET49 takes over the well known German humorous internet portal www.autsch.de. 2005 Start of PLANET49-Lotteries in the UK and France. Since 2003 The success allowed PLANET49 to found subsidiaries in Germany and Europe, currently employing ca. 300 members of staff. Jun 2008 PLANET49 expands to the Netherlands. Sep 2007 PLANET49 starts sweep stakes in France and Italy. Since 2006 PLANET49 is one of the most relevant online advertisers.
13. Poland (from September 2008)Our Country Managers speak both German and the various local language.
14. We generate our leads executing exclusive sweepstakes – initiated either by ourselves or in cooperation with our partners. A selection of our partners:
15. We are one the largest advertisers in the online world. Our presence in renowned advertising environments are a reason of our high lead quality. Top 10 online advertisers Germany in year 2007 1. Plus (42,2 Millionen Euro) 2. PLANET49 (26,6 Millionen Euro) 3. Friendscout 24 (25,0 Millionen Euro) … 5. T-Home (22,6 Millionen Euro) 7. Procter & Gamble (20,1 Millionen Euro) 8. Mc Donald‘s (15,7 Millionen Euro) … 10. Media-Saturn-Holding (15,1 Millionen Euro) Gross spendings online of the Top-10 companys Source: Nielsen Media Research 2008
16. Our data records can be used for target group specified dialog marketing in the areas of E-mail, direct mail, and telemarketing. PLANET49 users… … are between 18 and 44 years old … tend to come from an entertainment seeking environment … have a high affinity for families … possess an overaverage spending capacity … are rarely academics … have a high affinity towards paying in installments … are overaverage PC users
17. Our services cover all necessary channels concerning address data generation –and can be customised to our partners needs. PLANET49 services: Data generation for partners (Co-Sponsoring / Data Sharing) Addresses for: @ E-mail Marketing Telemarketing Direct Mail Mobile Marketing Advertising for partners (e.g. Co-Registration, Banners Layers, Pop-ups) Special projects (e.g. Win Big Now)
18. We look forward to you contacting us. PLANET49 GmbH Otto-Volger-Straße 15 65843 Sulzbach Ts. Germany contact: ph.: +49 6196 8022-0 fax: +49 6196 8022-100 business@planet49.com www.planet49.biz