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Antton Peña 
Portfolio 2014 Spring
Description 
HI! I am Antton Peña, a young Innovation Designer coming from the 
north of Spain. In the I am part of the new Global Innovation Design 
MA/MsC programme offered in conjunction by the Royal College of 
Art and Imperial College of London. Creative and perfectionist, but a 
big fan of the big picture. 
Even if my background was directing me to the product design 
industry, and had professional experience in the car design industry, I 
decided to quit trying to create meaningful innovation that will 
connect to people. 
Mountaineer at free time, I enjoy breathing fresh air outdoors, prac-ticing 
action sports to explore the nature. Canyoning, climbing, 
caving and trekking are the ones I usually practice. I love bringing 
this active spirit to work. 
I believe that having a dynamic attitude in the office, helps to have a 
better environment to create new ideas, to have different points of 
view, and in consequence develop a better work, specially in the 
design industry. 
Mission 
I believe that nowadays, everything is interconnected. Different fields work 
together, different cultures heavily influence others, and there is no innovation 
that has impact in an specific area. I believe that design needs to evolve in that 
way. 
The creative process has to integrate different insights and experts, while 
taking into account a broad number of factors in order to answer in the most 
integral way to the problems. Every product needs the support of a good 
service, have a well designed user interaction and be able to answer to the 
sustainability factors. 
My career started as a designer focuses merely on the product, but as my 
contact with other fields increased, I realised of the importance 
of the connection between different knowledges. 
Answering to this believe, I continuously train myself to be as multidisciplinary 
as possible in order to guide processes where different professionals are part 
of. In this way we will be able to deliver solutions in more complex environ-ments, 
where the understanding of the whole situation is needed. 
Who am I?
What did I do? 
Academics 
UnderGraduate 
Industrial Design & Product Development Engineering Degree at Mondragon Unibertsitatea 
International Semester in L’Ecole de Design de Nantes Atlantique [Product Design Specialization] 
Graduate 
Global Innovation Design [GID] coDelivered by Royal College of Art and Imperial College of London, 
Pratt Institute of New York and Keio Media Design of Tokyo, with significant stays in each of them. 
Language Skills 
Basque: [Mother Tongue] EGA Certificate (2006) 
Spanish: [Mother Tongue] 
English: Advanced Level - TOEFL 99 
Italian: Advanced Level 
French: Intermediate Level 
Technical Skills 
SolidWorks: 
AutoCad: [2D] 
UniGraphics: 
Arduino: 
Photoshop: 
3DSmax: 
Illustrator: 
HTML: 
CSS: 
Final Cut: 
Flash: 
BunkSpeed Shoot: 
Autodes Alias: 
Work Experience 
Audi AG - Esiste G.m.b.H 
Position: Junior Designer and Team Leader 
Location: Munich - Germany 
Esiste S.R.L 
Position: Internship as Automotive Autodesk Alias Modeler 
Location: Torino - Italy 
Seat Design Center 
Position: Internship at Exterior Components department 
Location: Barcelona - Spain 
Mondragon Unibertsitatea 
Position: Trainee responsible of the design 
of the degrees catalog and the corporative web page 
Location: Mondragon - Spain 
As Freelance 
Some Clients: PeñaRural, Ingou, Publidenak, Arizmendi Ikastola... 
Products: Video mounts, Logos, PrintWorks, WebDesign. 
@more information at: 
http://www.anttonp.net
What is where? 
mTouch Between Igex xRider Nocturne Glimpse magFoam 
The intelligent 
The new pet 
The New Way To 
The new way to 
De-light of 
tactile mixer 
brush range 
Cross The Oceans 
feel the roads 
the Night 
Giving independance 
to visually impaired 
skiers 
Spain New York London 
EXPermenting the 
unknown 
BELL 4:21 PM 22% 
bpm 145 
bpm 165 
bpm 120 
* Proyect data and authory at the end of the portfolio 
Munich 
Print 
FitBit 
Flex 
Measuring From: 
Polar 
V800 
Jawbone 
UP 
Nike+ 
Gear 
Training Configuration 
From Trainer Manual Preset 
min 7 
min 10 
min 5 
PetFood Market 
important numbers at the beginning, and displaying after 
how those big brands above mentioned position in the 
market. Each column refers to an enterprise group. The lines 
represent dierent attributes that have been taken into 
account during the analysis of the companies. 
Agrolimen 
The PetFood Market is a market that has been growing conti 
nuously at least the last 10 years. Big companies are pre 
sent, having a large catalogue of products trying to serve to 
the biggest range of dierent users. This diagram tries to 
show the actual state of the business, representing the most 
The Spanish Market In Numbers* 
Main Business Groups 
Annual Turnover 
15300 M € 76700 M € 116600 M € 30000 M € 1800 M € 
PetFood Brands 
+ + 
Their Phylosofy 
love and pride 
of our pets We promise quality 
Sustainability + We love living and 
Your Pet, Our Passion 
celebrating everything 
related to dogs 
Investigation, 
atention, aprobation, 
socialization and diseases 
Situation and Market 
+ 
27% 
of houses have 
unless a dog 
42% 
of the market volume 
is generated by dog food 
70% 
of pet owners gives 
dry food their dog 
3-5% 
is the increase that will have 
the pet food market 
on the following years 
*Source: El PetFood En Espana - Escuela de Negocios Caixanova 
Interface Design 
A selection of 
UI Designs 
LasoKorri 
Market Landing 
Strategyc Plan 
Globally
Proceso 
mTouch is a mixer that is 
thought to simplify the usage 
and to improve the security. 
That is why doesn’t have any 
button, and it is enough to 
push the body to switch it on. 
To avoid any unwanted switch-ing 
on, has a security system 
that has to be deactivated 
before using it, it is integrated 
in the head of the mixer. This 
head, is also turnable. This 
gives the user a bigger free-dom 
because the cable is 
independent to the move-ments 
we make with the prod-uct. 
Seguridad 
Modernidad 
mTouch The inteligent tactile mixer
Limpieza 
Electricidad 
Robot 300 analisis 
Silencio 
Montar Enchufar Introducir Presionar 
Batir Desmontar Desenchufar Retirar Limpiar 
Usage Stages Discussing the 
best options 
ergonomy test 
mTouch The inteligent tactile mixer
Render to show 
how is constructed 
Usage 
Explanation 
During this project 
we put special 
attention on the 
usage of it, as well 
as in the produc-tion 
processes of 
the product. That is 
why in one hand 
we developed 
some renders to 
properly explain 
how the behaves 
of the user should 
be and some very 
technical cad 
render to explain 
the building in the 
other. 
mTouch The inteligent tactile mixer
During this project, we had a a nice 
opportunity to explore the engineer-ing 
of the product. We could decide 
te kind of motor that the mixer 
should have. The materials were 
choosen depending to their behavior 
against corrosion, and the electrical 
circuits were also designer by us. This 
gave us a bigger understanding of 
the product. 
But the nices part of the project, was 
to design all the interior of it, decide 
how different parts should match 
between them and how a part could 
have more than a fuction. One of the 
parts that is multifuntional is the one 
that you can see in the left. The 
design of it allow not to have a 
simetrical part, and creating all the 
body with only one. 
mTouch The inteligent tactile mixer 
Multifunctional Part
Project Developed for the Brand: 
Between The new pet brush range 
Biogance is a brand that develops cosmetic products for pets. They wanted to 
enlarge they range of products and they asked us to develop 4 beauty brushes 
to include it in their catalog. After a research and evaluation of many ideas, we 
decided that they needed more objects that those they asked to us, so we 
developed the whole range.
Natural Wood 
No Coatings 
Modern 
Crude 
The Between Pro-ject 
was the kind of 
project were the 
client gives the 
designer total free-dom, 
but we 
needed to work 
fast. That is why we 
went straight to the 
solution. The 
followed direction 
was chosen in the 
very beginning, and 
we could focus in 
the development 
phase. 
The aesthetic trend we 
decided to follow 
from the beginning 
Between The new pet brush range
Full 
Range 
The idea was to 
keep the assem-bling 
simple. We 
were aware that 
a so small prod-uct 
needed to 
be cheap to 
produce. That is 
why we tried to 
design a form 
that could be 
easy to assem-ble. 
ECO - nomi 
- logy 
To create a more environment friendly product, and in the 
same way, a cheaper one, we based the design on a common 
geometry. With an aluminum extrusion, is possible to build 
the structure that will be used in a big part of the variants. 
Tooth Brush 
Death Hair Comb 
Short Hair 
massaging 
Daily Usage 
Double 
Sided 
Styling 
Peigne 
Between The new pet brush range
igex 
Business Idea Awarded At: 
by 
Inspired by the increasing success of the actions sports and 
by the lack of them in the coast, Igex is a revolutionary water 
transport. It is designed to be driven without commands, 
directed by the position of the body of the user. 
Igex The new way of exploring the ocean
Internetera 
Konektatua 
Birtuala Pasiboa 
Sedentarioa 
Jendea 
ezagutu nahi 
turismoari 
ihesi 
Estereotipo 
oso ugaria 
Jendea ezagutzeko 
aitzakia beharra 
Elkartzeko 
guneen beharra 
Sare 
Sozialak 
Diru falta 
Aparatu guztiek dute 
konektatzeko gaita-suna. 
Mugikor, kont-sola, 
erloju... 
Kostako herrien 
udako masifikazioa 
ez dute gogoko. 
Urte osoan beraiena 
denean, protagonis-ta 
bihurtzen diren 
turistak iristen dira. 
Juergan ateratzen da, 
jendez inguratu, baina 
anonimotasuna man-tentzen 
jarraitzen du. 
Zerbitzu bat eskai-ni 
behar zaio. 
Momentu labu-rrean 
ordaindu-takoaren 
etekina 
aterako duelarik. 
Udaletxea izan 
daiteke bezero, 
herriari baliabidea 
eskaintzen diona. 
Lokalak, tabernak, etab. 
erabiltzen dituzte elkartzeko. 
Sare txikiak sortzen dira, 
gune komunen beharra 
sortuz. 
Gazteak euren artean ezagutzeko 
ingurune aproposak behar dira, 
tokiak berak horretara bideratuko 
dituen lekuak alegia. 
Bizitza konpar-titzeko 
erramin-ta 
nagusia. 
Telefonia eta 
SMSak bazter-tuko 
ditu. 
Etxean denbora 
gehiago igarotzen du. 
Beste pertsonekin 
interakzio birtuala 
mantentzen du. 
Kostako herrietan ez 
da estereotipo naba-ria 
igartzen. Ugariak 
dira gazteek erabilt-zen 
dituzten janzkera 
eta itxurak. 
Bizitza konpar-titzeko 
erramin-ta 
nagusia. 
Telefonia eta 
SMSak bazter-tuko 
ditu. 
Gaztearen Irudikapena 
Gaur egungo gazteria, etengabe interne-terta 
konektaturiko gazteria da. Biziztza 
konpartitzeko sare sozial birtualak dara-biltza 
eta honegaitik hitz egin daiteke 
gazteria sedentario batetaz. 
Kostako gazteriaren kezka handi bat 
udako turismoaren masifikazioa da. 
Sedentarismoa izan arren, gazteriak 
jendea ezagutu nahi du, honetarako 
aitzakia eta toki apropos bat behar duela-rik. 
Diru falta, kontuan hartzeko gauza da, 
honetarako alokairu sistema bat irtenbi-dea 
izan daitekelarik. 
Beharrak 
Nahiak 
Ezaugarriak 
* 
Igex The new way of exploring the ocean 
%80 %60 
They connect every day That are part of a network 
The average time we spend 
connected in Spain 
80 
min 
55 
min 
60 
min 
facebook 
December 2008 
December 2009 
3h 4min 
5h 35min 
Our base 
information 
Water Consumption 
Social Networks 
Average consumption from lakes 
and forecasts of consumption 
The time spent in a month 
connected to the network 
Urkulu Ibai-Eder 
257,05 l/s 
252,56 l/s 2009 
306,5 l/s 
283,6 l/s 2020 
that the price of the water 
WWF says will be multiplied by 
for the year 2050.x3 
of water comes 
AlGore 
%40 from glaciers 
says that The level 
of the 
raises 3,1mm 
each 
year 
All this water changes from sweet water to salty 
The users of 
internet 
connect 
knowing 
Data from the basque water agency 
For this project, we had the chance 
to make a deep research. We man-aged 
to find data about the water 
consumption and the bigger 
young trends, the social 
networks. 
As it was a project were the 
client, a local institution was 
very involved, we had to show 
him different stages to 
convince them following the 
direction we wanted. For 
this, many scenarios were 
created, example vehicles 
shown, data displayed, ect. 
Mood Board
Ergonomy Testing Rough Models Formal Research Sketches 
During the development of the product, we had to 
deal with the fact that the object was going to be in 
contact with the body. That is why we created many 
rought volumes/models to test that the Igex was 
going to be confortamble for the user. In the same 
way, we didn’t want to sacrifry the aesthetical charac-ter 
of the concept, so we had to work simultaneously 
in the ergonomical and aesthetical development. 
Creation of the 
Final Model 
Igex The new way of exploring the ocean
2 Turbines 
Igex The new way of exploring the ocean 
GiroScope 
Gps 
Processor 
Emergency 
Solar Panel 
Structure 
Bateries 
Opening 
System 
Charging Port 
The big effort of the 
Igex project was to 
define the interior in 
a viable way. We had 
many constrains that 
made us change the 
design, but is this 
c o m p r o m i s e 
between design and 
techniche that 
allowed us creating 
something nice and 
technically build-able.
The Igex project evolved from a simple 
I.D. project to an entrepreneurial pro-ject. 
The idea was awarded by two insti-tutions 
(BCD and ISEA) and an investor* 
show the interest in the idea. 
This made us go deeper with the devel-opment 
of the project. First we had to 
check the flotability of the product. At 
the beginning it wasn’t flotable, so we 
had to change the volume to make the 
product float. 
But the product needs a plan to be mar-keted, 
so we had to develop a market-ing 
plan. As the product was quite 
expensive for the final user, we choosed 
a renting system to make the Igex 
afordable for every one. 
So we defined the distribution, the 
transportation, the target, the incomes, 
ect. 
*Unafortunately, the project was not continue by the investor. 
Testing the floatability 
(Hidromax virtual model) 
Floatability 
Theorems 
Marketing 
Plan 
Igex The new way of exploring the ocean
An example of the developed appeal images Presenting the project in Barcelona 
To see the video of the presentation: vimeo.com/asdfasfeas 
The final result of the built real size model 
Igex The new way of exploring the ocean
LasoKorri A new high quality dog food 
LasoAndKorri is one of the projects that made me realize of the 
importance of having a wide point of view of the brands. The task 
was to design a landing of a milk company (Kaiku) in the pet food 
industry. 
The main task was to detect the opportunities that the market was 
oering in the moment, but at the end we nished proposing many 
ideas to the client.
Evaluating Market 
Possibilities 
Kaiku Food Corporation is the most important company doing 
dairy products in the Basque Country. Its aim is to oer consu 
mers healthy products of guaranteed quality and origin. In this 
diagram you can nd the actual situation of this company. 
Dierent lines of the diagram represent some characteristics 
of the company. 
Kaikus Brand 
Kaikus Phylosofy 
Quality + Environment + Innovation + Expansion 
Kaikus Accionists 
Annual Turnover 
The PetFood Market is a market that has been growing conti 
nuously at least the last 10 years. Big companies are pre 
sent, having a large catalogue of products trying to serve to 
the biggest range of dierent users. This diagram tries to 
show the actual state of the business, representing the most 
important numbers at the beginning, and displaying after 
how those big brands above mentioned position in the 
market. Each column refers to an enterprise group. The lines 
represent dierent attributes that have been taken into 
account during the analysis of the companies. 
The Spanish Market In Numbers* 
Making Decisions 
on the packaging Deciding the 
Annual Turnover 
+ 
Sustainability + We love living and 
brand identity 
Our company 
245 M € 
Situation and Market 
Farmers 
Cooperatives 
Kaiku´s Alliances 
America, Africa and 
Europe 
Distribution Type 
Supermarkets 
Sub-brands 
Products and some promotions 
Very Generic Product Range Very Specic Product Range - Healthy products 
Price and Reputation 
Reputation: based on the contact with clients Price: Comparation made with the same product range 
PoPBL 6b Team Nº 10 Juan Urretabizkaia, Maialen Larrañaga, Estela Lapeyra, Rakel Otsagabia  Antton Peña 
PetFood Market 
Agrolimen 
Main Business Groups 
15300 M € 76700 M € 116600 M € 30000 M € 1800 M € 
PetFood Brands 
+ + 
Their Phylosofy 
love and pride 
of our pets We promise quality 
Your Pet, Our Passion 
celebrating everything 
related to dogs 
Investigation, 
atention, aprobation, 
socialization and diseases 
Situation and Market 
North and South 
America and Europe 
All over the world 
except oceania 
All over the world All over the world Europe 
Distribution Type 
Veterinarians and 
specialised shop 
Veterinarians and 
specialised shop 
SuperMarkets 
Veterinarians, 
specialised shops and 
supermarkets 
Product Range 
eukanuba 
Price and Reputation 
Veterinarians and 
specialised shop 
royal 
Reputation: based on the contact with clients Price: Comparation made with the same product range 
hills 
Very Generic Product Range Very Specic Product Range - Dietetic 
27% 
of houses have 
unless a dog 
42% 
of the market volume 
is generated by dog food 
70% 
of pet owners gives 
dry food their dog 
3-5% 
is the increase that will have 
the pet food market 
on the following years 
*Source: El PetFood En Espana - Escuela de Negocios Caixanova 
PoPBL 6b Team Nº 10 Juan Urretabizkaia, Maialen Larrañaga, Estela Lapeyra, Rakel Otsagabia  Antton Peña 
LasoKorri A new high quality dog food 
Laso  Korri 
Environment 
Health 
Transparency 
Innovation Expansion 
During the process 
we developed 
many diagram and 
infographics to 
make the client 
understand the 
reasons of our 
decisions. Market Research 
Shown as infographic 
The keys of 
the new company
Laso  Korri 
Pantone Black 
Pantone 403 Pc 
Opacidad 25% 
Opacidad 100% 
Pantone Process 
Opacidad 100% 
Pantone 404 Pc 
Opacidad 38% 
Pantone 405 Pc 
Opacidad 59% 
Pc 
Pantone 418 PC 
Opacidad 100% 
Black Pc 
typography 
Days Regular 
ABCDEFGHI 
JKLMNOPQ 
RSTUVWXYZ 
!$ 
abcdefghi-jklmno-pqrstuvw-xyz 
For the end of the project, we developed many things for 
the client. Starting from the brand design, going throw 
the advertising boards, and nishing with the packaging. 
All the elements were linked to the brand, and to the 
strategy for the landing it´s landing in the market. We 
even decided the price it should have. 
The product ended being a high quality product for pets 
that are specially trained for specic sports. 
Advertise example developed for the releasing of the brand Video showing the process followed and the result obtained 
youtu.be/M6qs3YkDT5k 
LasoKorri A new high quality dog food
The x-Rider 4 is a new concept of vehicle. It is a mix 
between a car and a motorbike. The four wheels give the 
needed stability to the vehicle, while the users position 
and the way of driving allows the driver feel very extreme 
sensations. 
The low height creates the feeling of being nearly touch-ing 
road, something that is increased by placing the head 
in front of the vehicle. 
xRider Feeling the roads
Inspiration 
Research 
Sketches 
Intermedium 
Renders 
xRider Feeling the roads
xRider Feeling the roads
Nocturne De-light of the Night 
Nocturne is an interactive 
light fixture, programmed to 
react to the lack of sunlight, 
brightening and opening 
gradually with the setting sun. 
The form of the piece and the 
organic movement of the 
arms were inspired by bat 
wings and movements of 
jellyfish, in order to give a shy 
personality to the lamp. He is 
afraid of the sun.
Nocturne De-light of the Night 
Initial trials Getting ready for the show! 
1 CAD optimization 2 First cardboard prototypes 3 Structural Tests 4 Phisical Computing 5 Cover selection 6 Instalation 
Many components were used during the process
Nocturne De-light of the Night 
The project, even if based in a simple 
concept, underwent through many small 
steps in order to work properly. Even if 
the aesthetics were an important compo-nent 
during the whole journey, the 
engineering took a driving role. Finally, 
we were able to have a complex move-ment 
driven by a single motor, a rigid but 
flexible surface as the cover of the struc-ture, 
and a working Arduino system that 
would offer a seamless final experience.
Glimpse Giving independence to visually impaired skiers 
GLIMPSE was born motivated by 
the Rio Tinto Sport Challenge. The 
brief was asking to design any-thing 
that would offer a benefit 
to the winter Paralympic games. 
GLIMPSE offers a bigger inde-pendence 
to the visually impaired 
athletes. 
The project shown in the follow-ing 
pages was ideated and devel-oped 
in 6 weeks, going from the 
first ideas to the fabrication of the 
prototype shown here.
Glimpse Giving independence to visually impaired skiers 
Yes! He is feeling 
the people around him! 
Visually impaired skiers race with a sighted guide who 
travels a few meters ahead of them. They rely on verbal 
communication, and have no means of independently 
gauging where objects are around them. 
GLIMPSE aims at giving independence to Paralympic 
skiers and snowboarders by providing relative position 
awareness via multi-sensorial feedback: mixing biomim-icry 
and the latest technology allowed us to redesign the 
safety helmet to make this possible. 
The helmet detects were the other competitors around are, as 
well as the position and direction to the next control point. 
GLIMPLE uses sound to guide the athlete through the path 
they have to follow. Meanwhile they are able to feel and 
understand where the rest of the athletes are situated 
relatively to them, thanks to the haptic feedback the helmet is 
able to provide. All the measurements are calculated with 
technologies integrated in the helmet. This technologies 
aren’t satellite dependent, ensuring its correct functioning in 
areas with compromised connectivity.
What does the athlete receive? To be able to translate the inputs into understandable feedback for the 
Ultrasonic Sensors 
General Computation 
Sound Generation Arduino 
Arduino 
Speakers 
Infrared Sensors 
Vibration Band 
IR based angle calculation 
Glimpse Giving independence to visually impaired skiers 
1 Rest of the competitors: Haptic Feedback 
2 Next doors position: Sound Feedback 
athletes, we combined different technologies into one system. Based on 
2 Arduino computation units, we were able to detect position, angle 
and distance, and deliver it in form of sound and haptic feedback.
Glimpse Giving independence to visually impaired skiers 
Peter Childs, Director of GID and 
IDE, enjoying the demonstration! 
Time to show the work! 
Testing first feedback prototypes 
Concept Image User Centered Research
MagFoam EXPerimenting the unknown 
MagFoam is the result of 3 day workshop working with the EXP process. The 
EXP process makes reference to a non linear way of working. A process based 
on questions more than answers, a process that EXPlores, EXPeriments, 
EXPloits... 
The initial idea was to work around the Augmented Materials. Materials that 
have new functions, new properties or behaviours. The result, a magnetic 
foam, and many unexpected discoveries.
Selective Current Ball 
Ball with magnetic paint 
Sponge with particles 
Baked flawor and yeast 
with metal particles 
Non baked flawor and 
yeast with metal particles 
Foam with metal particles 
Foam with double 
amount of metal particles 
Foam with triple 
amount of metal particles 
Foam with ferrofluids 
Foam with ferroliquid 
Foam with double 
amount of metal particles 
attracted while growing 
Foam grown on 
particle container 
Foam with short 
cupper wires 
Foam with “BareConductive” 
Foam with ferroliquid 
attracted while growing 
When the brief was delivered, the concept I gener-ated 
was about creating bodies that would behave 
in unexpected ways. The first prototype was built 
from this, 
I succeeded in on that, but found an opportunity 
on developing a sponge that would be magnetic 
when under pressure. The last iterations didn’t 
drive me to the solution of this last question, 
the idea was to use correct to make the ball move 
continuously. It didn’t work. I thought the solution was 
to have a magnetic but very light material. That how 
the idea of building a magnetic sponge was generated. 
but gave me some deep insights. The attracted 
ferroliquids have a direct impact in the surface 
finishing on foams. The question is posed, now is 
about EXPing more. 
MagFoam EXPerimenting the unknown 
From Concept to Findings
MagFoam EXPerimenting the unknown 
ready for the exhibition 
Eureka! The moment I 
found the process that would 
generate the final question! 
During the process, 
don’t worry if the lab is messi! But present everything in a neat way!
HerriUrrats The identity for a philanthropic event 
araba Nafarroa bizkaia zuberoa 
Bihotz-Berritu 
Gipuzkoa lapurdi 
Bihotz-Berritu Bihotz-Berritu Bihotz-Berritu Bihotz-Berritu Bihotz-Berritu 
Haurren xokoa 
Bihotz-Berritu 
Mascots for each station 
the graphic 
universe 
Herri Urrats is a festival 
that collects money for 
the creation of schools 
that teach Basque in the 
norther Basque Country. 
They asked to as to 
create the whole identity 
to make the event 
known. 
The philosophy of the iden-tity 
is that we need to transfer 
the language from the oldest 
to the youngest. That is why 
we can see the whole family 
while the smallest is the “ 
loved”. In the same time, “ 
Urrats” means “step”, giving 
the reason to the foot form 
that the logo has.
Web Design Examples A recopilation of projects for the web 
Print 
BELL 4:21 PM 22% 
bpm 145 
FitBit 
Flex 
bpm 165 
Measuring From: 
Polar 
V800 
Jawbone 
UP 
bpm 120 
Nike+ 
Gear 
Training Configuration 
From Trainer Manual Preset 
min 7 
min 10 
min 5 
Some Selected Sites 
iPhone app 
proposal 
Personal Site 
Everything needs presence on 
internet nowadays. That is way I 
think that is necessary to be 
aware of the technologies and 
opportunities that this media 
offers. Here are some of the 
works I did in web design. All of 
them were designed and pro-grammed 
by me. All of them 
are sites that work with CMS 
programs so the client can 
make changes on his own. The 
languages used were mainly 
HTML, CSS and PHP.
What Did I Do? 
mTouch Between Igex xRider - 4 Nocturne Glimpse magFoam 
The intelligent 
tactile mixer 
Spain New York London 
Team Project: 
Erlaiz Vidal 
Txaber Traspaderne 
Beñat Salaberria 
Jon Latxaga 
Antton Peña 
February 2009 
Team Project: 
Michael Jurado 
Antton Peña 
February 2012 
Team Project: 
Beñat Salaberria 
Aitor Sanchez 
Jon Apodaka 
Erlaiz Vidal 
Antton Peña 
2011-2012 
Personal Project 
June 2012 
Team Project 
Setareh Shamdani 
Antton Peña 
Decembre 2013 
Team Project 
Giulio Ammendola 
Sunghoon Lee 
Naomi Bailey-Cooper 
Antton Peña 
January 2014 
Personal Projects 
February 2014 
I think that the secret of the innovation is the plurality. 
The real power of the designers appears when are mixed with 
others. That is why I proudly want to show who I worked with. I 
believe that without them, the projects had not been the same. 
Thank You All! 
love being involved in the process, more people has taken part on the creation of the ones shown. * 
All the sketches, drawings and hand renders have been done by myself. In the case of the models, even if I 
The new pet 
brush range 
The New Way To 
Cross The Oceans 
The new way to 
feel the roads 
De-light of 
the Night 
Giving independance to 
visually impaired skiers 
EXPermenting the 
unknown 
Munich
I Hope You Enjoyed! And thank you 
for having a look! 
If you want to know more about be 
linkedin.com/in/anttonp user: maimuru twitter.com/anttonp anttonp.net 
Static Contact Information: 
Antton Peña Arregui 
Maimuru Etxea Gureia Auzoa 
+34 616 70 15 20 Aramaio 01169 - Spain info@anttonp.net

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Antton Peña's Portfolio Showcases Background in Automotive and Product Design

  • 2. Description HI! I am Antton Peña, a young Innovation Designer coming from the north of Spain. In the I am part of the new Global Innovation Design MA/MsC programme offered in conjunction by the Royal College of Art and Imperial College of London. Creative and perfectionist, but a big fan of the big picture. Even if my background was directing me to the product design industry, and had professional experience in the car design industry, I decided to quit trying to create meaningful innovation that will connect to people. Mountaineer at free time, I enjoy breathing fresh air outdoors, prac-ticing action sports to explore the nature. Canyoning, climbing, caving and trekking are the ones I usually practice. I love bringing this active spirit to work. I believe that having a dynamic attitude in the office, helps to have a better environment to create new ideas, to have different points of view, and in consequence develop a better work, specially in the design industry. Mission I believe that nowadays, everything is interconnected. Different fields work together, different cultures heavily influence others, and there is no innovation that has impact in an specific area. I believe that design needs to evolve in that way. The creative process has to integrate different insights and experts, while taking into account a broad number of factors in order to answer in the most integral way to the problems. Every product needs the support of a good service, have a well designed user interaction and be able to answer to the sustainability factors. My career started as a designer focuses merely on the product, but as my contact with other fields increased, I realised of the importance of the connection between different knowledges. Answering to this believe, I continuously train myself to be as multidisciplinary as possible in order to guide processes where different professionals are part of. In this way we will be able to deliver solutions in more complex environ-ments, where the understanding of the whole situation is needed. Who am I?
  • 3. What did I do? Academics UnderGraduate Industrial Design & Product Development Engineering Degree at Mondragon Unibertsitatea International Semester in L’Ecole de Design de Nantes Atlantique [Product Design Specialization] Graduate Global Innovation Design [GID] coDelivered by Royal College of Art and Imperial College of London, Pratt Institute of New York and Keio Media Design of Tokyo, with significant stays in each of them. Language Skills Basque: [Mother Tongue] EGA Certificate (2006) Spanish: [Mother Tongue] English: Advanced Level - TOEFL 99 Italian: Advanced Level French: Intermediate Level Technical Skills SolidWorks: AutoCad: [2D] UniGraphics: Arduino: Photoshop: 3DSmax: Illustrator: HTML: CSS: Final Cut: Flash: BunkSpeed Shoot: Autodes Alias: Work Experience Audi AG - Esiste G.m.b.H Position: Junior Designer and Team Leader Location: Munich - Germany Esiste S.R.L Position: Internship as Automotive Autodesk Alias Modeler Location: Torino - Italy Seat Design Center Position: Internship at Exterior Components department Location: Barcelona - Spain Mondragon Unibertsitatea Position: Trainee responsible of the design of the degrees catalog and the corporative web page Location: Mondragon - Spain As Freelance Some Clients: PeñaRural, Ingou, Publidenak, Arizmendi Ikastola... Products: Video mounts, Logos, PrintWorks, WebDesign. @more information at: http://www.anttonp.net
  • 4. What is where? mTouch Between Igex xRider Nocturne Glimpse magFoam The intelligent The new pet The New Way To The new way to De-light of tactile mixer brush range Cross The Oceans feel the roads the Night Giving independance to visually impaired skiers Spain New York London EXPermenting the unknown BELL 4:21 PM 22% bpm 145 bpm 165 bpm 120 * Proyect data and authory at the end of the portfolio Munich Print FitBit Flex Measuring From: Polar V800 Jawbone UP Nike+ Gear Training Configuration From Trainer Manual Preset min 7 min 10 min 5 PetFood Market important numbers at the beginning, and displaying after how those big brands above mentioned position in the market. Each column refers to an enterprise group. The lines represent dierent attributes that have been taken into account during the analysis of the companies. Agrolimen The PetFood Market is a market that has been growing conti nuously at least the last 10 years. Big companies are pre sent, having a large catalogue of products trying to serve to the biggest range of dierent users. This diagram tries to show the actual state of the business, representing the most The Spanish Market In Numbers* Main Business Groups Annual Turnover 15300 M € 76700 M € 116600 M € 30000 M € 1800 M € PetFood Brands + + Their Phylosofy love and pride of our pets We promise quality Sustainability + We love living and Your Pet, Our Passion celebrating everything related to dogs Investigation, atention, aprobation, socialization and diseases Situation and Market + 27% of houses have unless a dog 42% of the market volume is generated by dog food 70% of pet owners gives dry food their dog 3-5% is the increase that will have the pet food market on the following years *Source: El PetFood En Espana - Escuela de Negocios Caixanova Interface Design A selection of UI Designs LasoKorri Market Landing Strategyc Plan Globally
  • 5. Proceso mTouch is a mixer that is thought to simplify the usage and to improve the security. That is why doesn’t have any button, and it is enough to push the body to switch it on. To avoid any unwanted switch-ing on, has a security system that has to be deactivated before using it, it is integrated in the head of the mixer. This head, is also turnable. This gives the user a bigger free-dom because the cable is independent to the move-ments we make with the prod-uct. Seguridad Modernidad mTouch The inteligent tactile mixer
  • 6. Limpieza Electricidad Robot 300 analisis Silencio Montar Enchufar Introducir Presionar Batir Desmontar Desenchufar Retirar Limpiar Usage Stages Discussing the best options ergonomy test mTouch The inteligent tactile mixer
  • 7. Render to show how is constructed Usage Explanation During this project we put special attention on the usage of it, as well as in the produc-tion processes of the product. That is why in one hand we developed some renders to properly explain how the behaves of the user should be and some very technical cad render to explain the building in the other. mTouch The inteligent tactile mixer
  • 8. During this project, we had a a nice opportunity to explore the engineer-ing of the product. We could decide te kind of motor that the mixer should have. The materials were choosen depending to their behavior against corrosion, and the electrical circuits were also designer by us. This gave us a bigger understanding of the product. But the nices part of the project, was to design all the interior of it, decide how different parts should match between them and how a part could have more than a fuction. One of the parts that is multifuntional is the one that you can see in the left. The design of it allow not to have a simetrical part, and creating all the body with only one. mTouch The inteligent tactile mixer Multifunctional Part
  • 9. Project Developed for the Brand: Between The new pet brush range Biogance is a brand that develops cosmetic products for pets. They wanted to enlarge they range of products and they asked us to develop 4 beauty brushes to include it in their catalog. After a research and evaluation of many ideas, we decided that they needed more objects that those they asked to us, so we developed the whole range.
  • 10. Natural Wood No Coatings Modern Crude The Between Pro-ject was the kind of project were the client gives the designer total free-dom, but we needed to work fast. That is why we went straight to the solution. The followed direction was chosen in the very beginning, and we could focus in the development phase. The aesthetic trend we decided to follow from the beginning Between The new pet brush range
  • 11. Full Range The idea was to keep the assem-bling simple. We were aware that a so small prod-uct needed to be cheap to produce. That is why we tried to design a form that could be easy to assem-ble. ECO - nomi - logy To create a more environment friendly product, and in the same way, a cheaper one, we based the design on a common geometry. With an aluminum extrusion, is possible to build the structure that will be used in a big part of the variants. Tooth Brush Death Hair Comb Short Hair massaging Daily Usage Double Sided Styling Peigne Between The new pet brush range
  • 12. igex Business Idea Awarded At: by Inspired by the increasing success of the actions sports and by the lack of them in the coast, Igex is a revolutionary water transport. It is designed to be driven without commands, directed by the position of the body of the user. Igex The new way of exploring the ocean
  • 13. Internetera Konektatua Birtuala Pasiboa Sedentarioa Jendea ezagutu nahi turismoari ihesi Estereotipo oso ugaria Jendea ezagutzeko aitzakia beharra Elkartzeko guneen beharra Sare Sozialak Diru falta Aparatu guztiek dute konektatzeko gaita-suna. Mugikor, kont-sola, erloju... Kostako herrien udako masifikazioa ez dute gogoko. Urte osoan beraiena denean, protagonis-ta bihurtzen diren turistak iristen dira. Juergan ateratzen da, jendez inguratu, baina anonimotasuna man-tentzen jarraitzen du. Zerbitzu bat eskai-ni behar zaio. Momentu labu-rrean ordaindu-takoaren etekina aterako duelarik. Udaletxea izan daiteke bezero, herriari baliabidea eskaintzen diona. Lokalak, tabernak, etab. erabiltzen dituzte elkartzeko. Sare txikiak sortzen dira, gune komunen beharra sortuz. Gazteak euren artean ezagutzeko ingurune aproposak behar dira, tokiak berak horretara bideratuko dituen lekuak alegia. Bizitza konpar-titzeko erramin-ta nagusia. Telefonia eta SMSak bazter-tuko ditu. Etxean denbora gehiago igarotzen du. Beste pertsonekin interakzio birtuala mantentzen du. Kostako herrietan ez da estereotipo naba-ria igartzen. Ugariak dira gazteek erabilt-zen dituzten janzkera eta itxurak. Bizitza konpar-titzeko erramin-ta nagusia. Telefonia eta SMSak bazter-tuko ditu. Gaztearen Irudikapena Gaur egungo gazteria, etengabe interne-terta konektaturiko gazteria da. Biziztza konpartitzeko sare sozial birtualak dara-biltza eta honegaitik hitz egin daiteke gazteria sedentario batetaz. Kostako gazteriaren kezka handi bat udako turismoaren masifikazioa da. Sedentarismoa izan arren, gazteriak jendea ezagutu nahi du, honetarako aitzakia eta toki apropos bat behar duela-rik. Diru falta, kontuan hartzeko gauza da, honetarako alokairu sistema bat irtenbi-dea izan daitekelarik. Beharrak Nahiak Ezaugarriak * Igex The new way of exploring the ocean %80 %60 They connect every day That are part of a network The average time we spend connected in Spain 80 min 55 min 60 min facebook December 2008 December 2009 3h 4min 5h 35min Our base information Water Consumption Social Networks Average consumption from lakes and forecasts of consumption The time spent in a month connected to the network Urkulu Ibai-Eder 257,05 l/s 252,56 l/s 2009 306,5 l/s 283,6 l/s 2020 that the price of the water WWF says will be multiplied by for the year 2050.x3 of water comes AlGore %40 from glaciers says that The level of the raises 3,1mm each year All this water changes from sweet water to salty The users of internet connect knowing Data from the basque water agency For this project, we had the chance to make a deep research. We man-aged to find data about the water consumption and the bigger young trends, the social networks. As it was a project were the client, a local institution was very involved, we had to show him different stages to convince them following the direction we wanted. For this, many scenarios were created, example vehicles shown, data displayed, ect. Mood Board
  • 14. Ergonomy Testing Rough Models Formal Research Sketches During the development of the product, we had to deal with the fact that the object was going to be in contact with the body. That is why we created many rought volumes/models to test that the Igex was going to be confortamble for the user. In the same way, we didn’t want to sacrifry the aesthetical charac-ter of the concept, so we had to work simultaneously in the ergonomical and aesthetical development. Creation of the Final Model Igex The new way of exploring the ocean
  • 15. 2 Turbines Igex The new way of exploring the ocean GiroScope Gps Processor Emergency Solar Panel Structure Bateries Opening System Charging Port The big effort of the Igex project was to define the interior in a viable way. We had many constrains that made us change the design, but is this c o m p r o m i s e between design and techniche that allowed us creating something nice and technically build-able.
  • 16. The Igex project evolved from a simple I.D. project to an entrepreneurial pro-ject. The idea was awarded by two insti-tutions (BCD and ISEA) and an investor* show the interest in the idea. This made us go deeper with the devel-opment of the project. First we had to check the flotability of the product. At the beginning it wasn’t flotable, so we had to change the volume to make the product float. But the product needs a plan to be mar-keted, so we had to develop a market-ing plan. As the product was quite expensive for the final user, we choosed a renting system to make the Igex afordable for every one. So we defined the distribution, the transportation, the target, the incomes, ect. *Unafortunately, the project was not continue by the investor. Testing the floatability (Hidromax virtual model) Floatability Theorems Marketing Plan Igex The new way of exploring the ocean
  • 17. An example of the developed appeal images Presenting the project in Barcelona To see the video of the presentation: vimeo.com/asdfasfeas The final result of the built real size model Igex The new way of exploring the ocean
  • 18. LasoKorri A new high quality dog food LasoAndKorri is one of the projects that made me realize of the importance of having a wide point of view of the brands. The task was to design a landing of a milk company (Kaiku) in the pet food industry. The main task was to detect the opportunities that the market was oering in the moment, but at the end we nished proposing many ideas to the client.
  • 19. Evaluating Market Possibilities Kaiku Food Corporation is the most important company doing dairy products in the Basque Country. Its aim is to oer consu mers healthy products of guaranteed quality and origin. In this diagram you can nd the actual situation of this company. Dierent lines of the diagram represent some characteristics of the company. Kaikus Brand Kaikus Phylosofy Quality + Environment + Innovation + Expansion Kaikus Accionists Annual Turnover The PetFood Market is a market that has been growing conti nuously at least the last 10 years. Big companies are pre sent, having a large catalogue of products trying to serve to the biggest range of dierent users. This diagram tries to show the actual state of the business, representing the most important numbers at the beginning, and displaying after how those big brands above mentioned position in the market. Each column refers to an enterprise group. The lines represent dierent attributes that have been taken into account during the analysis of the companies. The Spanish Market In Numbers* Making Decisions on the packaging Deciding the Annual Turnover + Sustainability + We love living and brand identity Our company 245 M € Situation and Market Farmers Cooperatives Kaiku´s Alliances America, Africa and Europe Distribution Type Supermarkets Sub-brands Products and some promotions Very Generic Product Range Very Specic Product Range - Healthy products Price and Reputation Reputation: based on the contact with clients Price: Comparation made with the same product range PoPBL 6b Team Nº 10 Juan Urretabizkaia, Maialen Larrañaga, Estela Lapeyra, Rakel Otsagabia Antton Peña PetFood Market Agrolimen Main Business Groups 15300 M € 76700 M € 116600 M € 30000 M € 1800 M € PetFood Brands + + Their Phylosofy love and pride of our pets We promise quality Your Pet, Our Passion celebrating everything related to dogs Investigation, atention, aprobation, socialization and diseases Situation and Market North and South America and Europe All over the world except oceania All over the world All over the world Europe Distribution Type Veterinarians and specialised shop Veterinarians and specialised shop SuperMarkets Veterinarians, specialised shops and supermarkets Product Range eukanuba Price and Reputation Veterinarians and specialised shop royal Reputation: based on the contact with clients Price: Comparation made with the same product range hills Very Generic Product Range Very Specic Product Range - Dietetic 27% of houses have unless a dog 42% of the market volume is generated by dog food 70% of pet owners gives dry food their dog 3-5% is the increase that will have the pet food market on the following years *Source: El PetFood En Espana - Escuela de Negocios Caixanova PoPBL 6b Team Nº 10 Juan Urretabizkaia, Maialen Larrañaga, Estela Lapeyra, Rakel Otsagabia Antton Peña LasoKorri A new high quality dog food Laso Korri Environment Health Transparency Innovation Expansion During the process we developed many diagram and infographics to make the client understand the reasons of our decisions. Market Research Shown as infographic The keys of the new company
  • 20. Laso Korri Pantone Black Pantone 403 Pc Opacidad 25% Opacidad 100% Pantone Process Opacidad 100% Pantone 404 Pc Opacidad 38% Pantone 405 Pc Opacidad 59% Pc Pantone 418 PC Opacidad 100% Black Pc typography Days Regular ABCDEFGHI JKLMNOPQ RSTUVWXYZ !$ abcdefghi-jklmno-pqrstuvw-xyz For the end of the project, we developed many things for the client. Starting from the brand design, going throw the advertising boards, and nishing with the packaging. All the elements were linked to the brand, and to the strategy for the landing it´s landing in the market. We even decided the price it should have. The product ended being a high quality product for pets that are specially trained for specic sports. Advertise example developed for the releasing of the brand Video showing the process followed and the result obtained youtu.be/M6qs3YkDT5k LasoKorri A new high quality dog food
  • 21. The x-Rider 4 is a new concept of vehicle. It is a mix between a car and a motorbike. The four wheels give the needed stability to the vehicle, while the users position and the way of driving allows the driver feel very extreme sensations. The low height creates the feeling of being nearly touch-ing road, something that is increased by placing the head in front of the vehicle. xRider Feeling the roads
  • 22. Inspiration Research Sketches Intermedium Renders xRider Feeling the roads
  • 24. Nocturne De-light of the Night Nocturne is an interactive light fixture, programmed to react to the lack of sunlight, brightening and opening gradually with the setting sun. The form of the piece and the organic movement of the arms were inspired by bat wings and movements of jellyfish, in order to give a shy personality to the lamp. He is afraid of the sun.
  • 25. Nocturne De-light of the Night Initial trials Getting ready for the show! 1 CAD optimization 2 First cardboard prototypes 3 Structural Tests 4 Phisical Computing 5 Cover selection 6 Instalation Many components were used during the process
  • 26. Nocturne De-light of the Night The project, even if based in a simple concept, underwent through many small steps in order to work properly. Even if the aesthetics were an important compo-nent during the whole journey, the engineering took a driving role. Finally, we were able to have a complex move-ment driven by a single motor, a rigid but flexible surface as the cover of the struc-ture, and a working Arduino system that would offer a seamless final experience.
  • 27. Glimpse Giving independence to visually impaired skiers GLIMPSE was born motivated by the Rio Tinto Sport Challenge. The brief was asking to design any-thing that would offer a benefit to the winter Paralympic games. GLIMPSE offers a bigger inde-pendence to the visually impaired athletes. The project shown in the follow-ing pages was ideated and devel-oped in 6 weeks, going from the first ideas to the fabrication of the prototype shown here.
  • 28. Glimpse Giving independence to visually impaired skiers Yes! He is feeling the people around him! Visually impaired skiers race with a sighted guide who travels a few meters ahead of them. They rely on verbal communication, and have no means of independently gauging where objects are around them. GLIMPSE aims at giving independence to Paralympic skiers and snowboarders by providing relative position awareness via multi-sensorial feedback: mixing biomim-icry and the latest technology allowed us to redesign the safety helmet to make this possible. The helmet detects were the other competitors around are, as well as the position and direction to the next control point. GLIMPLE uses sound to guide the athlete through the path they have to follow. Meanwhile they are able to feel and understand where the rest of the athletes are situated relatively to them, thanks to the haptic feedback the helmet is able to provide. All the measurements are calculated with technologies integrated in the helmet. This technologies aren’t satellite dependent, ensuring its correct functioning in areas with compromised connectivity.
  • 29. What does the athlete receive? To be able to translate the inputs into understandable feedback for the Ultrasonic Sensors General Computation Sound Generation Arduino Arduino Speakers Infrared Sensors Vibration Band IR based angle calculation Glimpse Giving independence to visually impaired skiers 1 Rest of the competitors: Haptic Feedback 2 Next doors position: Sound Feedback athletes, we combined different technologies into one system. Based on 2 Arduino computation units, we were able to detect position, angle and distance, and deliver it in form of sound and haptic feedback.
  • 30. Glimpse Giving independence to visually impaired skiers Peter Childs, Director of GID and IDE, enjoying the demonstration! Time to show the work! Testing first feedback prototypes Concept Image User Centered Research
  • 31. MagFoam EXPerimenting the unknown MagFoam is the result of 3 day workshop working with the EXP process. The EXP process makes reference to a non linear way of working. A process based on questions more than answers, a process that EXPlores, EXPeriments, EXPloits... The initial idea was to work around the Augmented Materials. Materials that have new functions, new properties or behaviours. The result, a magnetic foam, and many unexpected discoveries.
  • 32. Selective Current Ball Ball with magnetic paint Sponge with particles Baked flawor and yeast with metal particles Non baked flawor and yeast with metal particles Foam with metal particles Foam with double amount of metal particles Foam with triple amount of metal particles Foam with ferrofluids Foam with ferroliquid Foam with double amount of metal particles attracted while growing Foam grown on particle container Foam with short cupper wires Foam with “BareConductive” Foam with ferroliquid attracted while growing When the brief was delivered, the concept I gener-ated was about creating bodies that would behave in unexpected ways. The first prototype was built from this, I succeeded in on that, but found an opportunity on developing a sponge that would be magnetic when under pressure. The last iterations didn’t drive me to the solution of this last question, the idea was to use correct to make the ball move continuously. It didn’t work. I thought the solution was to have a magnetic but very light material. That how the idea of building a magnetic sponge was generated. but gave me some deep insights. The attracted ferroliquids have a direct impact in the surface finishing on foams. The question is posed, now is about EXPing more. MagFoam EXPerimenting the unknown From Concept to Findings
  • 33. MagFoam EXPerimenting the unknown ready for the exhibition Eureka! The moment I found the process that would generate the final question! During the process, don’t worry if the lab is messi! But present everything in a neat way!
  • 34. HerriUrrats The identity for a philanthropic event araba Nafarroa bizkaia zuberoa Bihotz-Berritu Gipuzkoa lapurdi Bihotz-Berritu Bihotz-Berritu Bihotz-Berritu Bihotz-Berritu Bihotz-Berritu Haurren xokoa Bihotz-Berritu Mascots for each station the graphic universe Herri Urrats is a festival that collects money for the creation of schools that teach Basque in the norther Basque Country. They asked to as to create the whole identity to make the event known. The philosophy of the iden-tity is that we need to transfer the language from the oldest to the youngest. That is why we can see the whole family while the smallest is the “ loved”. In the same time, “ Urrats” means “step”, giving the reason to the foot form that the logo has.
  • 35. Web Design Examples A recopilation of projects for the web Print BELL 4:21 PM 22% bpm 145 FitBit Flex bpm 165 Measuring From: Polar V800 Jawbone UP bpm 120 Nike+ Gear Training Configuration From Trainer Manual Preset min 7 min 10 min 5 Some Selected Sites iPhone app proposal Personal Site Everything needs presence on internet nowadays. That is way I think that is necessary to be aware of the technologies and opportunities that this media offers. Here are some of the works I did in web design. All of them were designed and pro-grammed by me. All of them are sites that work with CMS programs so the client can make changes on his own. The languages used were mainly HTML, CSS and PHP.
  • 36. What Did I Do? mTouch Between Igex xRider - 4 Nocturne Glimpse magFoam The intelligent tactile mixer Spain New York London Team Project: Erlaiz Vidal Txaber Traspaderne Beñat Salaberria Jon Latxaga Antton Peña February 2009 Team Project: Michael Jurado Antton Peña February 2012 Team Project: Beñat Salaberria Aitor Sanchez Jon Apodaka Erlaiz Vidal Antton Peña 2011-2012 Personal Project June 2012 Team Project Setareh Shamdani Antton Peña Decembre 2013 Team Project Giulio Ammendola Sunghoon Lee Naomi Bailey-Cooper Antton Peña January 2014 Personal Projects February 2014 I think that the secret of the innovation is the plurality. The real power of the designers appears when are mixed with others. That is why I proudly want to show who I worked with. I believe that without them, the projects had not been the same. Thank You All! love being involved in the process, more people has taken part on the creation of the ones shown. * All the sketches, drawings and hand renders have been done by myself. In the case of the models, even if I The new pet brush range The New Way To Cross The Oceans The new way to feel the roads De-light of the Night Giving independance to visually impaired skiers EXPermenting the unknown Munich
  • 37. I Hope You Enjoyed! And thank you for having a look! If you want to know more about be linkedin.com/in/anttonp user: maimuru twitter.com/anttonp anttonp.net Static Contact Information: Antton Peña Arregui Maimuru Etxea Gureia Auzoa +34 616 70 15 20 Aramaio 01169 - Spain info@anttonp.net