An audience persona of a Lady Gaga consumer and/or buyer.

1. Audience Persona
February 2015

2. Porsha the Photographer
Background:
• Photographer
of
own
company.
• Has
been
in
business
since
she
graduated
college.
• No
children.
Demographics:
• Skew
female
• Age
18-­‐30
• Single
HH
income:
50,000
• Urban
IdenIfiers:
• ArIsIc
view
of
the
world.
• Head
of
creaIvity
and
has
a
team
of
people
(hairstylist,
makeup
arIsts,
etc.)
working
under
her.

3. Porsha the Photographer
Goals:
• Steadily
increase
clientele
and
overall
revenue
of
the
company.
• Purchase
larger
studio
for
more
space.
• Magazine
features.
Challenges:
• Managing
a
team
of
people
with
different
arIsIc
perspecIves.
• Coming
up
with
a
cohesive
treatment
for
photo
shoots.
How
we
help:
• Give
a
creaIve
outlet
through
music,
and
inspire
through
music.
• Show
creaIvity
through
video,
clothing,
etc.

4. Porsha the Photographer
Real
Quotes:
• “It’s
difficult
coming
up
with
creaIve
ideas
on
my
own,
especially
when
I’m
working
on
shoot
for
a
client
that
doesn’t
have
a
clear
vision.”
• “I
would
like
to
get
a
space
that
is
separate
from
my
living
space.
It
would
just
make
my
job
much
easier.”
• “I
just
want
to
conInue
to
grow
creaIvely
as
photographer.”
Common
ObjecIves:
• I’m
o[en
worried
that
I
will
lose
my
creaIvity,
and
that
scares
me.
• I
want
to
reach
my
“creaIve
nirvana”
but
I
need
something
that
will
inspire
me.

5. Porsha the Photographer
Social
Media
messages:
“Check
out
my
latest
photo
shoot
I
did
with
my
team.
(insert
photo)”
“Please
go
on
Instagram
to
get
more
updates
on
promoIons
I
have
coming
up
for
photo
shoots.”
“Working
on
creaIve
ideas
for
an
upcoming
photo
shoot
with
my
team.”

6. Porsha the Photographer
MarkeIng
message:
• Share
music
to
people
of
all
different
walks
of
life.
Elevator
Pitch:
• To
always
guide
and
inspire
the
li_le
monsters
through
creaIvity,
music,
fashion
and
love.