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1. ORACLE SUPLLY CHAIN MANAGEMENT TRAINING
Online | classroom| Corporate
Training | certifications | placements| support
Contact Us : +91-9052666559, +1 -6786933994
Email: info@magnifictraining.com
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2. Learning Objectives
1.
Explain what a marketing channel is and why intermediaries are
needed.
2.
Define the types of channel intermediaries and describe their
functions and activities.
3.
Describe the channel structures for consumer and business-tobusiness products and discuss alternative channel
arrangements.
4.
Define supply chain management and discuss its benefits.
5.
Discuss the issues that influence channel strategy.
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3. 6. Explain channel leadership, conflict, and
partnering.
7.
Describe the logistical components of the
supply chain.
8.
Discuss the concept of balancing logistics
service and cost.
9.
Discuss new technology and emerging trends
in supply chain management.
10. Discuss channels and distribution decisions in
global markets.
11. Identify the special problems and opportunities
associated with distribution in service
organizations.
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4. Supply Chain
• All facilities, functions, activities, associated with flow and
transformation of goods and services from raw materials to
customer, as well as the associated information flows.
• An integrated group of processes to “source,” “make,” and
“deliver” products
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7. Supply Chain for Service Providers
• More difficult than manufacturing
• Does not focus on the flow of physical goods
• Focuses on human resources and support services
• More compact and less extended
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8. Value vs. Supply Chain
• Value chain
– every step from raw materials to the eventual end user
– ultimate goal is delivery of maximum value to the end user
• Supply chain
– activities that get raw materials and subassemblies into
manufacturing operation
• Terms are used interchangeably
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9. Supply Chain Management (SCM)
• Managing flow of information through supply chain in order
to attain the level of synchronization that will make it more
responsive to customer needs while lowering costs.
• Keys to effective SCM
–
–
–
–
Information
communication
cooperation
trust
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10. Supply Chain Uncertainty
•
One goal in SCM:
– respond to uncertainty in customer demand without creating
costly excess inventory
•
Negative effects of uncertainty
– lateness
– incomplete orders
•
Inventory
– insurance against supply chain uncertainty
•
Factors that contribute to uncertainty
– inaccurate demand forecasting
– long variable lead times
– late deliveries
– incomplete shipments
– product changes batch ordering
– price fluctuations and discounts
– inflated orders
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11. Information Technology: A Supply Chain Enabler
• Information links all aspects of supply chain
• E-business
– replacement of physical business processes with electronic
ones
• Electronic data interchange (EDI)
– a computer-to-computer exchange of business
documents
• Bar code and point-of-sale
– data creates an instantaneous computer record of a sale
• Radio frequency identification (RFID)
– technology can send product data from an item to a reader
via radio waves
• Internet
– allows companies to communicate with
suppliers, customers, shippers and other businesses
around the world, instantaneously
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12. E-business and Supply Chain
•
•
•
•
•
•
•
•
•
•
Cost savings and price reductions
Reduction or elimination of the role of intermediaries
Shortening supply chain response and transaction times
Gaining a wider presence and increased visibility for
companies
Greater choices and more information for customers
Improved service as a result of instant accessibility to
services
Collection and analysis of voluminous amounts of customer
data and preferences
Creation of virtual companies
Leveling playing field for small companies
Gaining global access to markets, suppliers, and
distribution channels
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13. Supply Chain Integration
• Information sharing among supply chain members
–
–
–
–
Reduced bullwhip effect
Early problem detection
Faster response
Builds trust and confidence
• Collaborative
planning, forecasting, replenishment, and design
–
–
–
–
Reduced bullwhip effect
Lower Costs (material, logistics, operating, etc.)
Higher capacity utilization
Improved customer service levels
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14. Other Measures of Supply Chain Performance
• Process Control
– used to monitor and control any process in supply chain
• Supply Chain Operations Reference (SCOR)
– establish targets to achieve “best in class” performance
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