Nintendo Wii should ensure continuous technological advances through research and development to access customized information and innovative game concepts. It should develop a cross-functional team from marketing, production, purchasing, and sales to address issues in each department and identify the best solutions to deficiencies in the Wii. Doing so will allow Nintendo to produce the Wii console more efficiently at a lower cost than competitors through economies of scale.

1. Strategy Alternatives:
Ensure Technological Advances
Nintendo Wii must ensure technological advances by having a continuous research and
development (R&D) in order to access customized and factual information. The companies R&D
give it a capability in innovative technology and game concepts. while marketing has allowed to
company to create an effective brand. Efficient manufacturing processes will allow Nintendo to
reach economies of scale and produce the Wii console at a cost lower than the production of
competitor’ game system effectively.
Action Items
• Develop a team from Marketing department, Production Department, Purchasing
department and Sales department as to create collaborative efforts who will act as a
Research and Development team. This aims to address the issues of each department
as to identify the best way to solve the issue that results to the deficiency of the Wii.
• Sustainable