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ソーシャルネットワーク時代の
キャラクター研究
概要
 本研究における「キャラクター」とは、性格や性質など、二次元、三次元問わず、人格を持つもの
と定義する。本研究はソーシャルネットワーク時代において、キャラクターを個人発信からいかにし
て一般に注目させ、広めることができるかの研究をするものである。
 従来の、企業の力で発信するメディアだけでなく、キャラクターを扱う個人の、メディアを利用す
る手腕、手法がモノを言う時代になったため、現代におけるキャラクター発信の方法を確立し、方法
論に基づいたキャラクターを排出する。
目的および方法
 SNSを使って誰もが情報を発信できる時代になった今、ゆるキャラ、ご当地キャラや、ふなっしー
をはじめとした個人発信の人気キャラクターが増えている。現代のSNSやネットワーク時代における
キャラクター流行の方法や仕組みを知り、ヒットするキャラクターの方程式を探る。人々に癒しと元
気を与え、愛されるキャラクターを作る。自主制作した複数のキャラクターごとのアプローチによる
効果を調べ、どのようなサービスの利用やプロモーションの方法が現代にマッチするか調べる。
キャラクター流行メディアの推移
キャラクターの制作と実験
キャラクターの制作と実験

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SNSについての研究