Build a brand the unconventional way
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Footwear firm Butterfly Twists' story is a tale of product innovation, creativity and old friends having fun crafting a brand that has quickly built an international reputation. Join co-founder Philippe Homsy for insight on how brands can grow faster, better, stronger by abandoning traditional media tactics in favour of a more unconventional approach.
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Build a brand the unconventional way
- 1. BUILD A BRAND THE UNCOVENTIONAL WAY
- 2. SO WHO ARE WE? BRITISH BRAND Created in London using British design and technology CELEBRITY ENDORSEMENTS Olivia Palermo, Sienna Miller, Geri Halliwell, Harley Viera-Newton 3,000,000 PAIRS SOLD SINCE 2012 With the ambition to triple by 2022 EUROPE Austria Belgium Czech Republic Denmark Estonia Finland France Germany Greece Hungary Iceland Italy Latvia Lithuania Luxembourg Malta Norway Poland Portugal Romania Serbia Slovakia Slovenia Spain Sweden Switzerland The Netherlands United Kingdom AMERICAS Canada Chile Colombia CostaRica Honduras Mexico Panama Peru Venezuela USA MIDDLE EAST Bahrain Israel Jordan Kuwait Lebanon Oman Qatar Saudi Arabia United Arab Emirates AFRICA Kenya Nigeria South Africa OCEANIA Australia Fiji New Zealand
- 3. 30 GLOBAL BT STORES
- 7. 2012 2014 2013 2017 THE BT PACKAGING EVOLUTION
- 10. Using a single piece of card, a 3D experience was created, bringing the butterfly to life. The box was also practical too, using 30% less card and flat packable Never Stick, Twist
- 11. i
- 20. 1ST UK POP-UP
- 21. WHY DID WE DO IT? EVERY THING WE DO, MAKE OR SELL HAS TO REFLECT OUR BRAND VALUES. ITS ABOUT THE EXPERIENCE, THE UNRAVELLING. AN OPPORTUNITY TO STAND OUT IN A CROWDED MARKET PLACE. ENGAGE AND DELIGHT THE CUSTOMER. HAVE FUN AS A BUSINESS.
- 22. BUT AT THE END OF IT ALL
- 23. THANK YOU
Editor's Notes
- Not just the packaging but also whats inside – experiences, vouchers, gifts.