Content with Purpose: From Search to Conversion to Lifelong Customer

•

22 likes•15,569 views

Used with purpose, content is a powerful tool that can help you accomplish goals for your business. Strategically use content to engage your customers at ever level of the funnel to bring them from search to conversion to lifelong customer.

Technology Business

Content with
Purpose
From Search to Conversion
to Lifelong Customer State of Search 2013
https://svpply.com/davidmetnicole.myshopify.com

@MACKFOGELSON

YOUR
GOAL

is lifelong
customers
http://www.funelf.net/photos/Bro-hug.jpg

@MACKFOGELSON

http://slidesha.re/1aNeuLi

@MACKFOGELSON

Remember 3 things about content
http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg

@MACKFOGELSON

Search
CONTENT
Social
Email
OFFLINE
and stuff
See. All the things.

@MACKFOGELSON

BEFORE CONTENT
Comes purpose
@MACKFOGELSON

Read this: http://bit.ly/16THIER

@MACKFOGELSON

http://media-cache-ec0.pinimg.com/originals/a7/89/4f/
a7894f4fdb85746cb490f76feddcfc7b.jpg

@MACKFOGELSON

TOP of FUNNEL
Build awareness with value
@MACKFOGELSON

make your money matter video here
<iframe width="560" height="315"
src="/
/www.youtube.com/embed/
85EAQ0yf vfY" frameborder="0"
allowfullscreen></iframe>

http://www.youtube.com/
watch?v=85EAQ0yfvfY.

Watch this http://bit.ly/19ffQJc

@MACKFOGELSON

http://makeyourmoneymatter.org/

http://makeyourmoneymatter.org/

@MACKFOGELSON

http://makeyourmoneymatter.org/

@MACKFOGELSON

MIDDLE of FUNNEL
An opportunity to connect
@MACKFOGELSON

scarecrow video here
<iframe width="420" height="315"
src="/
/www.youtube.com/embed/
lUtnas5ScSE" frameborder="0"
allowfullscreen></iframe>

http://www.youtube.com/
watch?v=lUtnas5ScSE

Watch this http://bit.ly/1eTt17o

@MACKFOGELSON

Move from
Discovery
to Consideration using
content that connects
with your customer.

@MACKFOGELSON

BOTTOM of FUNNEL
Communicate (cleverly) to convert
@MACKFOGELSON

http://www.appsumo.com/failure-games-app/

@MACKFOGELSON

- APPSUMO FAILURE GAMES APP -

@MACKFOGELSON

Would

you rather have the
ABILITY TO FLY
or to become
INVISIBLE?
- APPSUMO FAILURE GAMES APP -

@MACKFOGELSON

AFTER the FUNNEL
Be the guide of their experience
@MACKFOGELSON

http://mailchimp.com/resources/guides/getting-started-with-mailchimp/

@MACKFOGELSON

http://kb.mailchimp.com/home

@MACKFOGELSON

blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/

@MACKFOGELSON

Your content
serves a higher
purpose
than checking it off the
list of things to do
for your marketing.
http://www.pinterest.com/pin/13862711326223269/

@MACKFOGELSON

Blog
Links
Guide

www.mackwebsolutions.com/blog

http://bitly.com/bundles/mackwebsolutions/6

http://bit.ly/1bkMNru

@MACKFOGELSON

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Content with Purpose: From Search to Conversion to Lifelong Customer

1. Content with Purpose From Search to Conversion to Lifelong Customer State of Search 2013 https://svpply.com/davidmetnicole.myshopify.com @MACKFOGELSON

2. YOUR GOAL is lifelong customers http://www.funelf.net/photos/Bro-hug.jpg @MACKFOGELSON

3. http://slidesha.re/1aNeuLi @MACKFOGELSON

4. It’s not about this @MACKFOGELSON

5. Remember 3 things about content http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg @MACKFOGELSON

6. INTEGRATE All the things @MACKFOGELSON

7. Search CONTENT Social Email OFFLINE and stuff See. All the things. @MACKFOGELSON

8. BEFORE CONTENT Comes purpose @MACKFOGELSON

9. - GOALS NOT TOOLS FTW - @MACKFOGELSON

10. Read this: http://bit.ly/16THIER @MACKFOGELSON

11. CONTENT IS A Reﬂection of your brand @MACKFOGELSON

12. http://slidesha.re/1aNeuLi @MACKFOGELSON

13. http://slidesha.re/1aNeuLi @MACKFOGELSON

14. http://media-cache-ec0.pinimg.com/originals/a7/89/4f/ a7894f4fdb85746cb490f76feddcfc7b.jpg @MACKFOGELSON

15. TOP of FUNNEL Build awareness with value @MACKFOGELSON

16. @MACKFOGELSON

17. make your money matter video here <iframe width="560" height="315" src="/ /www.youtube.com/embed/ 85EAQ0yf vfY" frameborder="0" allowfullscreen></iframe> http://www.youtube.com/ watch?v=85EAQ0yfvfY. Watch this http://bit.ly/19ffQJc @MACKFOGELSON

18. http://makeyourmoneymatter.org/ http://makeyourmoneymatter.org/ @MACKFOGELSON

19. http://makeyourmoneymatter.org/ @MACKFOGELSON

20. http://makeyourmoneymatter.org/ @MACKFOGELSON

21. http://makeyourmoneymatter.org/ @MACKFOGELSON

22. http://makeyourmoneymatter.org/ @MACKFOGELSON

23. MIDDLE of FUNNEL An opportunity to connect @MACKFOGELSON

24. @MACKFOGELSON

25. scarecrow video here <iframe width="420" height="315" src="/ /www.youtube.com/embed/ lUtnas5ScSE" frameborder="0" allowfullscreen></iframe> http://www.youtube.com/ watch?v=lUtnas5ScSE Watch this http://bit.ly/1eTt17o @MACKFOGELSON

26. Move from Discovery to Consideration using content that connects with your customer. @MACKFOGELSON

27. BOTTOM of FUNNEL Communicate (cleverly) to convert @MACKFOGELSON

28. @MACKFOGELSON

29. http://www.appsumo.com/failure-games-app/ @MACKFOGELSON

30. - APPSUMO FAILURE GAMES APP - @MACKFOGELSON

31. Would you rather have the ABILITY TO FLY or to become INVISIBLE? - APPSUMO FAILURE GAMES APP - @MACKFOGELSON

32. - APPSUMO FAILURE GAMES APP - @MACKFOGELSON

33. - APPSUMO FAILURE GAMES APP - @MACKFOGELSON

34. AFTER the FUNNEL Be the guide of their experience @MACKFOGELSON

35. @MACKFOGELSON

36. http://mailchimp.com/resources/guides/getting-started-with-mailchimp/ @MACKFOGELSON

37. http://kb.mailchimp.com/home @MACKFOGELSON

38. blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/ @MACKFOGELSON

39. blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/ @MACKFOGELSON

40. Your content serves a higher purpose than checking it off the list of things to do for your marketing. http://www.pinterest.com/pin/13862711326223269/ @MACKFOGELSON

41. Blog Links Guide www.mackwebsolutions.com/blog http://bitly.com/bundles/mackwebsolutions/6 http://bit.ly/1bkMNru @MACKFOGELSON

Content with Purpose: From Search to Conversion to Lifelong Customer

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