Addressing the Post concerns on Digital implications to physical mail.

1. Bridging the Digital Divide
Transformation &
New Technologies
Every connection is a new opportunity™
New Technologies
Lynette Koh
Pitney Bowes (Asia Pacific)

2. Digital Divide
• Definition
• Implications to Post
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• New Technologies

3. Definition
Global
• Industrialized
nations vs.
Social
• Within
country
Democratic
• Usage of ICT
vs. those
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• Industrialized
nations vs.
developing
nations
• Within
country
• Information
rich vs. poor
• Usage of ICT
vs. those
cannot & do
not

4. “For in the 21st century, the capacity to communicate
will almost certainly be a key human right.
Eliminating the distinction between information rich
and information poor countries is also critical to
eliminating economic and other inequalities between
North and South, and to improving the quality of life
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North and South, and to improving the quality of life
of all humanity.”
-Nelson Mandela

5. Out of the world
population of ??,
how many are internet
7 Billion
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how many are internet
users?
As of June 30, 2012
2.4 Billion
34%

6. Facts & Figures
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9. Staggering growth in Asia
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10. Implications to Posts
Gen X
Gen Y
Entertainment,
Content,
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Gen X
Gen Y Content,
Communication
80% used last month*
* 2010 study by Fiserv

11. Trends in communications
• almost any communication
can be done digitally
• digital costs less
• convergence of
communications media Cost
Security
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communications media
formats
• increase in collaboration
• sharing of consumer
knowledge
Complexity
Cost

12. • Growing importance of declaring, tracking, and managing
preferences
• The Speed and Scale of Communications Has Changed — the
Need for “Now”
Trends in communications
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• Consumer Power — Communications Control Shifts from
Sender to Receiver
• The Internet Has Evolved from Mass Broadcast Media to
Personalized Conversations
• Print Advertising and Direct Mail to Internet Advertising
(Including Direct E-mail)

13. The landscape
has changed
…permanently
The digital
evolution will
accelerate …
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Will digital
become
Mainstream?

14. Which do you think your Post belong to?
Global Player
Regional
diversifier
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diversifier
Service
provider
Traditionalist

15. Accenture Study
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16. Survey audience: what do you think your
Post belong to?
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17. Suggested Considerations for
transforming in the Digital Age
You can’t simply apply digital technology to a closed
domestic network and expect it to transform the
business.
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18. USO
Platforms &
ecosystems
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Redefine:
PRIVACY,
SECURITY,
IDENTITY
Respect the
Consumer

19. Some New Technologies
Digital
Mailbox
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Smartlockers
E-commerce
Predictive
Marketing

20. Some New Technologies
Digital
Mailbox
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Smartlockers
E-commerce
Predictive
Marketing

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Source: 2012 InfoTrends

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24. Estimated 2B paperless transactional documents
in the US alone by 2015
= 7% of all transactional documents
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Source: InfoTrends

25. Open Platform to Succeed
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26. Some New Technologies
Digital
Mailbox
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Smartlockers
E-commerce
Predictive
Marketing

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28. The Market Players
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30. Some New Technologies
Digital
Mailbox
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Smartlockers
E-commerce
Predictive
Marketing

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32. Facilitating Convenience
• Highly intelligent, multi-carrier, multi-site
transportation management.
• Establish shipping rules by package size and weight
or recipient, or let senders choose based on other
factors.
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factors.
• Handle all carriers through a single system - Work
with more than 200 of the most common LTL carriers or
use specialty carriers with custom rules and rates.
• Automate completion of documents required to ship
materials classified as hazardous by governmental
agencies.

33. Facilitating Convenience
• Domestic vs. Global
• Cross Border Fully landed Costs
• Prohibited Goods listing
•
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• Classification Engine

34. Some New Technologies
Digital
Mailbox
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Smartlockers
E-commerce
Predictive
Marketing

35. Using Layering Technology
• Proponents of Direct Marketing
Right person
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Right message
Right Time

36. Every customer is unique
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37. Each Customer Relationship is not a
straight path
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38. A customer is more than a name and address
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Female
Between 15 and 25 years of age
Female
Age 22
Buenos Aires, Argentina
Married
Female
Age 22
Buenos Aires, Argentina
Married with 3 children
Online consumer
Rents appartment
Owns 5 year old Toyata
Existing customer of one product
No life insurance
Part time job
Lives 5 minute drive time from my
branch/store
Match profile of my best customer
Prefers email correspondance

39. Customer interactions are no longer one
flavor
Mail
Call CenterStore
SMS
Social
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Web
Mail
Social
Media
Customer Preference

40. Successful relationships are based on
integrated customer interactions
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Source: Forrester Research, Inc

41. Do you meet customer needs at every
stage of the relationship?
• Talk to them personally.
• Make every message
relevant.
• Communicate with them the
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• Communicate with them the
way they prefer—web, text,
email, mail.
• Manage the conversation
across multiple interactions
• Learn from every interaction

42. Understand your customers and
prospects better
• Integrate and cleanse data to get a more complete
view of each customer and prospect
• Model consumer behavior to improve sales,
marketing and other outreach efforts
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– Predictive analytics and
modeling software
– Profiling and segmentation
software
– Location intelligence software
• Find new prospects who match
your most profitable customers

43. Conclusion
“The only thing constant in this world is change.”
by Heraclitus
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44. Thanks for listening….
Questions?
Every connection is a new opportunity™
Questions?
Lynette Koh
Pitney Bowes (Asia Pacific)