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Question 1 presentation

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Question 1 presentation

  1. 1. Evaluation Question 1 In what ways does your media product use, develop or challenge the forms and conventions of real media challenges.
  2. 2. For me to see which ways my media product uses, develops or challenges the forms and conventions of other real media products, I must look back to the research that I gathered from the Research and Planning stage and see what conventions I included within my media product. I firstly researched two different genres of music by looking at known conventions that each genre conventionally includes. The two music genre’s were both ones in which I was considering going into. I researched the trends, history, target audience and artist examples. I also linked in existing music videos created by the artists within that music genre. This research enabled me to put conventions into a category and think about the type of narrative trends that I could include within my final product.
  3. 3. I went on to research Andrew Goodwin’s Theory before planning my product so that I knew what to include to meet the needs of my target audience. These are the representations that Andrew Goodwin suggested. After looking back at this previous research, I can see how this theory has influenced my media product, having used some of the conventions featured within this research summary. This research is very useful because it has helped me to develop my ideas and ensure to use conventions that will attract my target audience. It has also made me realise what needs to be considered before creating a final product.
  4. 4. I have used Goodwin’s theory in the way that I have included links to the lyrics and narrative visuals on screen. Within music videos, each music genre has its own common characteristics. For instance in the Alternative Rock genre, there is something alternative that happens. The ending isn’t happy and pleasant, whereas in a POP genre narrative, it would be expected that with a progressive song there would be happy and built up conclusion to the narrative. I made these narrative decisions to meet my music genre and have a non- stereotypical ending, which is conventional for the Alternative Rock genre. I think these decisions work well because after audience feedback, they really liked the twist within the narrative and unexpected ending, because it is unique. To make my footage more eerie, a lot of my shots were hand held camera shots. I like that these shots are shaky because the action hints instability to the audience and suggests what the twist will be at the end of the narrative.
  5. 5. However, I have challenged some of Andrew Goodwin’s theory in the ways that I haven’t included a stage or live performance to match with the Rock genre and I haven’t included lots of close ups of the artist. These two theories have not been included within my final products because wanted to make outcome as professional as possible and I wouldn't’t be able to shoot close ups of the artist or live performances because I didn’t have the opportunity to do so. The other choice would be to use an actor to make them be presented as the artist. I presented this idea to an audience in my Potential Ideas planning stage however they didn't’t like this idea because they thought that it could look unprofessional and have a bad overall effect on my whole product.
  6. 6. After researching the conventions of music videos according to theorist, Andrew Goodwin, I then went on to research real media texts from different music genres, I created a nine frame analysis for three different music genres, artist specific. Here is an example of the analysis I created for the POP genre. I found that within the POP genre there are conventions such as close up’s of the artist, dancing and colour. The narrative is often light and fun.
  7. 7. I looked at the band, You Me At Six before I had made the decision to use them for my final idea. I identified various conventions such as there being a live performance and close ups of the band members within the music video. There will be links between the lyrics and visuals and the audience will be in the music video. I also found that the artists are suggested to have visual style.
  8. 8.  I made narrative links with the lyrics by having the story line of a boy and girl that were in a relationship together. “It was a cold night, we stayed with each other just to stay warm, up all night”. My initial thoughts were that there would be a boy and girl and the content would be filmed in cold looking outside locations, at night. I didn’t film any of my footage at night because it was too hard trying to organise to get to my desired filming locations at night whilst trying to maintain good quality footage because I did some test shots and they came out blurry.  I used filters in the editing process which made my footage more washed out and the colours more faded, I did this to make my footage look quite eerie and different, relating to my music genre.  I used a deep and meaningful narrative which is progressive, this conforms to the conventions of alternative rock because the meaningful narrative causes a twist which shocks the audience and therefore is different and an alternative idea.
  9. 9.  I challenged Goodwin’s view that all Rock genre music videos show the artist to have visual style and for there to be shots of a live performance. I didn’t include these conventions because I could get access to film the artists. So, I would have to present actors to be them but this could have looked unprofessional and I wanted to focus on the quality of the product and not this one convention. In addition, in my potential ideas feedback, the audience said that they didn’t want to see the artists because it would look fake and it could bring the overall product down.  I challenged Goodwin’s theory further by not including any aspects of voyeuristic treatment of the female body. This is because I don’t think that this convention would suit my narrative choice. The narrative is mainly focused on the boy, not the female, I wanted the audience to connect with the boys personality not the females.
  10. 10.  I have developed Goodwin’s theory of including close up shots of the artist. However, instead of the artist, I shot close ups of the main characters. I did this to meet conventions however maintain the focus on the narrative rather than crosscutting between shots of the artist then the narrative. I think that these close ups are effective because they show emotion so that the audience connect with the characters in the narrative.
  11. 11. I now need to look into what conventions I used, challenged and developed in the creation of my magazine advert and digipak.
  12. 12. For me to see which conventions I needed to use, challenge and develop for my magazine advert, I had to conduct research into existing products. I researched existing adverts for two different sub genres of rock, Punk Rock and Alternative Rock. I found that for my specific genre of Alternative Rock. The cover art is often surreal and doesn't’t feature a photograph of the band on it. I found that the bands name is much larger than the album name and they follow the rule of thirds by placing things in a central composition. I found that logo’s of where customers can buy the album, links to social media and reviews of companies are effective in the magazine advert.
  13. 13. For me to see which conventions I needed to use, challenge and develop for my digipak, I had to conduct research into existing digipaks. From my research into digipaks, I found that the digipaks for my specific genre, the colours are very dark and eerie. Also, similar to the magazine adverts the digipak art is very surreal. I need to include the band name as the main heading then a smaller subheading for the album name. The digipak also needs to include a song list, barcode and record company references.
  14. 14.  After being undecided whether to try and challenge the convention of putting the song list on the back cover or not, I did decide to do so because the audience thought that it would be best because it was much more practical and clear to do this.  I ensured that my digipak convent was relevant to my genre by making the colour scheme unusual. I didn this by having half of the digipak clack and white and half of it in colour.  I included conventional information such as, • Band name being largest and keeping within the rule of thirds; • Album name as a sub heading; • Surreal album art; • Bar code; • Record company detail; • Song list; • Links with single; • Website links; • Where to buy the product; • Reviews of the product by a genre specific magazine so it is relevant.
  15. 15. After looking at previous You Me At Six products I do not think that my advert or digipak was as low key or as eerie as I would have thought. The colour scheme is much darker, especially because one is black and white. I tried to incorporate some of these features by having three pages black and white. My coloured pages and my advert however were higher key. I chose to use these colours firstly to suit my music video colours. They were still of muted tones however I thought that it was much more appropriate to link my products rather than conform to all of my conventions. In addition, the music video music itself is very progressive and I wanted my colour scheme to look progressive and I think if it would have been a low key colour scheme, the themes presented could be too serious and dark, something that my audience did not want when I produced my online survey.
  16. 16. To conclude, I have used challenged and developed various conventions genre specific and artist specific throughout all three of my products. I have conformed to more conventions than I have challenged or developed. I think the reasons for this are because I needed to refer to my genre repeatedly to show that I can focus on one genre. I needed to maintain the interest of my target audience so I had to keep in mind the main conventions of the genre.

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