This presentation will expand on the marketing strategy for implementing the new program. This presentation will also answer the following questions. What health care access options are available to your target audience? How will that affect how you market to them?How do consumers share health information? What are the implications of those methods of communication? How can you use these different methods to market your product?How might government agencies or regulations impact your product? What does your target audience need to know about this and how will you communicate it to them?How might health care reform affect your product? How will it affect your target audience? How will this affect how you market to them?How are your audience's options for health care changing? How does this affect how you will offer your product to them?How will you engage your target audience? How will you ensure relevancy to them? Why are these factors important for your marketing strategy?
2. Health Care Access Options
All patients in the surrounding areas will have the many options for all their health care
needs. The strategy to market at health fairs and all the diabetics can learn to take care of
themselves.
The way I would reach all the people in areas like in rural areas if not by radio and at the local
stores fronts and use fliers.
3. Consumers & How they share
health information?
Social media
Word of mouth
Educators teachings
Educational materials
4. Methods to Market Your Product
Diabetes Education is the product we are dealing with get how and what to do to take
care of people who suffer with this disease.
Once someone is diagnosed with type 1 or type 2 it all about a lifestyle change people
live long lives with diabetes it all in how you care for yourself and your loves ones.
5. Government Agencies
US Department of Health and Human Services
Centers for Disease Control and Prevention
Office of Disease Prevention and Health Promotion
US Equal Employment Opportunity Commission
6. Regulations
State Laws, Regulations and Policies for School Diabetes Care
Driver Exemption Programs
Diabetes in the Workplace and the Americans with Disabilities Act (ADA)
Diabetes Prevention Recognition Program Standards and Operating Procedures (DPRP
Standards)
10. References
https://www4.uwm.edu/cuts/bench/commun.htm
CDC. (n.d.). National Diabetes Prevention Program. Retrieved from
http://www.cdc.gov/diabetes/prevention/recognition/standards.htm
Acosta Scott, J. (2015). How Will Health Care Reform Affect People with Type 1 Diabetes?. Retrieved from
http://www.everydayhealth.com/type-1-diabetes/how-health-care-reform-will-affect-people-with-type-1-
diabetes.aspx
US Equal Employment Opportunity Commission. (n.d.). Questions & Answers about Diabetes in the Workplace and the
Americans with Disabilities Act (ADA). Retrieved from http://www.eeoc.gov/laws/types/diabetes.cfm
American Diabetes Association. (1995-2015). Legal Protections. Retrieved from http://www.diabetes.org/living-with-
diabetes/parents-and-kids/diabetes-care-at-school/legal-protections/state-laws-and-policies.html
Federal Motor Carrier Safety Administration. (n.d.). Driver Medical Requirements. Retrieved from
http://www.fmcsa.dot.gov/medical/driver-medical-requirements/diabetes-exemption-application
Office of Disease Prevention and Health Promotion. (n.d.). Diabetes. Retrieved from
http://healthfinder.gov/FindServices/SearchContext.aspx?topic=233&Branch=6&show=1
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES. (n.d.). National Diabetes Information Clearinghouse
(NDIC). Retrieved from http://diabetes.niddk.nih.gov/dm/pubs/preventionprogram
13. Marketing Strategy
VISION statement
Our vision is to provide people with a way to be informed and how to take better care of
themselves and to have all the information they need to do that. This health care clinic
offers lifesaving ways to stay healthy and with the information they receives and the quality
of care they receive at this facility we hope to save lives
Types of Marketing Used
Local and/or World Wide Advertisement
Events
Presentations
Elected Officials
Editor's Notes
Reid Memorial Hospital was founded in 2000 and opened with 240 beds. Recently Reid Memorial Hospital received a grant to provided Diabetic Education to its patients. This presentation will expand on the marketing strategy for implementing the new program. This presentation will also answer the following questions. What health care access options are available to your target audience? How will that affect how you market to them?How do consumers share health information? What are the implications of those methods of communication? How can you use these different methods to market your product?How might government agencies or regulations impact your product? What does your target audience need to know about this and how will you communicate it to them?How might health care reform affect your product? How will it affect your target audience? How will this affect how you market to them?How are your audience's options for health care changing? How does this affect how you will offer your product to them?How will you engage your target audience? How will you ensure relevancy to them? Why are these factors important for your marketing strategy? Loletha Beckham
Active Patients that are diabetics has options that can inform them of how to take care and manage their disease and how to take care of themselves and their family and the best way to do that. The way that our facility will market their services that will help the patients that need it but how will the people get the information that is needed. Television and Radio commercials to reach other consumers fliers will also be delivered by mail. Luvonne Ward
What are the implications of those methods of communication? Most of the methods can be effective if Know your audience, purpose, objections and all about the topic to help people you need to well-educated on the subject.
Luvonne Ward
The best way and the most effective way to market is commutation if you do not know the best and effective way to target your information to the people who mostly need it than how will you help in any effective way.
Luvonne Ward
The US Department of Health and Human Services, Centers for Disease Control and Prevention, Office of Disease Prevention and Health Promotion, and the US Equal Employment Opportunity Commission, are to name a few government agencies that are in support of diabetes awareness, educational programs, preventives, diabetic products to improve lifestyle change, regulations, and support to the community.Government agencies are a great support and have a positive impact to the product of educational programs to the target audience of patients and caregivers alike. It is important for individuals who have been diagnosed with diabetes and their caregivers to know about these government agencies whom are trying to focus on living with diabetes or curing it. Government agencies attempt to communicate all avenues of care through their websites, symbolic ribbons and circle, and other symbols of support and awareness, seminars, forums and recognition programs. Vanessa Romero
Government agencies are also available to reinforce state laws, regulations and policies for diabetes care, Diabetes in the Workplace and the Americans with Disabilities Act (ADA), driver exemption programs, and diabetes prevention recognition program standards and operating procedures. These regulations help protect individuals with diabetes and are provided by the American Diabetes Association, that offers students or kids to be able to be properly cared for at school, there are driver exemption programs offered through the Federal Motor Carrier Safety Administration for those who have diabetes and or vision disease in an attempt to avoid crashes, injury, and fatality with large truck and bus drivers, the diabetes in the workplace and the ADA are to protect those that do not have their endocrine functioning properly and falls under limited life activity, and lastly, the DPRP through the CDC offers how a lifestyle should be led to avoid type 2 diabetes, the National Prevention Diabetes Program, and how an organization can apply to have a lifestyle program with recognition. Vanessa Romero
What health care reform means for diabetics is the Patient Protection and Affordable Care Act, and the No cost Preventive Care. Both of these things are vital to the health and well being of all individuals who are dealing with diabetes. The Patient Protection and Affordable Care Act was passed by congress in 2010 which enables more health care availability to Americans. This act will increase accessibility to health care for children and young adults who have diabetes type 1, and it also means that insurance companies can no longer deny coverage to children under 19 due to a pre-existing condition and the age to stay on parent’s insurance was extended to the age of 26. Insurance policies can no longer charge co pays to patients for preventive services which include diabetes tests, vision screening, and nutritional counseling which is part of the treatment and management of diabetes 1. Chain restaurants have to display nutrition information available for individuals who need to maintain their diet and blood levels, no more pre-existing condition denials, the elimination of benefit caps, and more affordable insurance for the middle class (Acosta Scott, 2015). Vanessa Romero
There are several other options available for patient to receive Diabetic Education. Other area hospitals offer diabetic education to patients. Some private providers offer educational courses to patients or refer them to community wellness centers for guidance.
With other options available, this will make it a little difficult to start up a new program. Instead of providing the diabetic education after discharge, Reid Memorial will provide inpatient diabetic education as well as out patient.
Loletha Beckham
By using Fliers, Health Fairs and Commercials will allow us to reach our target audience near and fair. The use of commercials and fliers will allow patients who can't read the opportunity to have what we are offering explained to them.
