the power of the name

1. Chapter
9
The power of the name

2. Name is the hook that hangs

3. Name shouldn’t go “ over the edge ”

4. Choosing name is like
Driving a racing car

5. A Good name?

6. A Good name?
best insurance

7. Printer’s Ink is dead !

8. Advertising age regains
Advertising age regains

9. want to be famous brand ?

10. First company ,
with A new product ,
& a New idea …

12. Bringing the product out of the closet
Turn The Name Around
Inside out

13. See what you expect to see

14. “If you want Goodrich
you’ll just have to remember Goodrich”
It’s not Goodrich problem
It’s your problem