1. Repositioning the competition
CHAPTER : 8

2. Move to a new idea

3. Move first
Out old one…

4. People like to see the high and mighty exposed
like Bubble burst !!

6. There is no difference on the palate
The difference is in the brain

7. Comparatives add : Repositioning

8. Take your choice
Want
thick
sauce?
Go for
Pergo
Want
thin
sauce ?
Go for
Ragu

9. Culture and refinement admirable quality

10. Culture and refinement admirable quality
But not in Advertising war

11. To be successful