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Positioning
Positioning
Positioning
COMMUNICATION
ITSELF !!!
OVER
COMMUNICATED
SOCIETY
Buzzword
Positioning
“Positioning is a concept
that has changed the nature of advertising”
“How you differentiate yourself
in the mind of your prospect”
Positioning slogan
“We are the third largest-
selling coffee in America ”
“Good old advertising days are gone forever”
today’s word,
comparativesnot
superlatives …
introduction Positioning

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introduction Positioning