1. Chapter 2
The Assault on
the mind

2. Advertising
only a small channel in the
communication river …

3. Remember ,
“Each medium changed & modified
all the previous media”

5. Newspaper
Radio
Books Packaging
Television

6. There is traffic jam on the
turnpikes of the mind …
Communication in over communicated society is difficult

8. To cut through the traffic jam in the
prospect’s mental highway you must use
“Madison Avenue techniques”

9. Our messages keep getting lost!

10. In the number of media we have
invented to serve our communication
needs …
Even the human body has become a walking
billboard for Adidas , Gucci ,Pucci

11. “Mind is the ultimate battle ground”

12. 40000 Product!
Only 8000 word reach!

13. Sensory overloaded
A person is capable of receiving only a limited
amount of sensation beyond a certain point the
brain goes blank and refuses to function normally

14. And now we have the dot.com crowd seeing
into the media with endless Wall street money

15. THANK YOU