Baskin Robbins

Franchise Opportunity a presentation by Barry Dedy Indah Johan Made Novita Raymond

Baskin-Robbins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Products ~ Ice Cream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Baskin-Robbins Products ~ Sundaes and Cakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Baskin-Robbins Products ~ Beverages & Snacks ,[object Object],[object Object],[object Object],[object Object],[object Object],BestSweet™ Candy Your favorite ice cream flavors in a hard candy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Baskin-Robbins The Best Premium Ice Cream Player

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Baskin-Robbins?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Baskin-Robbins Becoming a Franchisee

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Baskin-Robbins Becoming a Franchisee (continued…)

Baskin-Robbins ,[object Object],Becoming a Franchisee (continued…) Anchored to regional, community or power centers Entertainment/movie theaters Major grocery chain in market located at the center Shopping/Activity 10,000 or more employees within the drive-time trade area desirable Proximity to office parks desirable Easy access from employment base Employment 15,000 or more population within the drive-time trade area $38,000 or greater Median Household Income Population

Baskin-Robbins ,[object Object],Becoming a Franchisee (continued…) Free-standing/shared pad site for trombo concepts End-cap in center. anchored by major tenant Exposure Ten (10) year term with 2 five (5) year options Landlord T.I. - between $15 - $30 per sq. ft. Electrical - 208 volts/600 amps , HVAC - 1 Ton per 200 sq. ft. of premises Water (1" line), plus gas (3/4" line) 11' ceiling height, sprinkler system to code All utilities, service to space, 4" waste line, 24" below grade Lease Requirements 2200 sq. ft. for combos (BR/DD, BR/TG, DD/TG) 1500 sq. ft. for single brands Patio – 15 – 20 seats desirable Size

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Baskin-Robbins Becoming a Franchisee ~ Steps

[object Object],[object Object],[object Object],[object Object],[object Object],Baskin-Robbins Becoming a Franchisee ~ Steps

Baskin-Robbins Franchise History Started franchising in 1948 2290 2152 2001 2105 2322 2002 2165 2010 2003 2330 2241 2004 2779 2765 2005 International U.S.A. Year

Baskin-Robbins Franchise Growth Jakarta 24 parlors Bandung 5 parlors Semarang 4 parlors Yogyakarta 2 parlors Surabaya 9 parlors Bali 8 parlors Medan 1 parlor Pekanbaru 2 parlors In Indonesia U.S & International

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Baskin-Robbins Franchise SWOT Analysis

[object Object],[object Object],[object Object],[object Object],[object Object],Baskin-Robbins Franchise SWOT Analysis (continued…)

[object Object],[object Object],[object Object],Baskin-Robbins in Indonesia SWOT Analysis (continued…)

[object Object],[object Object],[object Object],[object Object],Baskin-Robbins in Indonesia SWOT Analysis (continued…)

Baskin-Robbins Market Competition Analysis #335 (2005) #31 (2005) Ranks in Franchise 500® 1961 1945 Starts Operating (2003) International : 438 USA : 231 (2005) International : 2845 USA : 2279 Outlets 1977 1948 Starts Franchising 4% 5.9% Royalty Fee $30,000 $30,000 Initial Franchise Fee $86,800-$397,100 $145,700 - $527,800 Total Investment

Baskin-Robbins Market Competition Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ongoing Support Two-week initial training class at headquarters Available at headquarters: varies Training

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Baskin-Robbins In Indonesia ,[object Object],[object Object],[object Object],[object Object]

Baskin Robbins

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