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Monstercat research
1. By Luke du Preez
Monstercat the record label
Mike Darlington,CEO
Ari Paunonen,COO
Monstercat Mediawasfoundedon1 July2011 by Mike DarlingtonandAri Paunonen,two
college studentsoutof Waterloo,Ontario.The label'sYouTube channel,whichservedasa
mediumto promote theirfriendsandtheirmusic,wascreatedthe same day.
Today,the label signsartistsona single-trackbasis,allowingthemtomove betweenlabels
and brandswithoutanexclusive contract. DarlingtonandPaunonenwere laterresponsible
for the creationof the label'suniformcompilationalbums.Theyhave signedpeople like
Marshmellow, Slushii,AeroChordandVicetone.
It isan independentelectronicdance musicrecordlabel based inVancouver,British
Columbia
Whentheywere askedtocommentaboutthe label theysaid‘People don’tneedrecord
labelsanymore.Artistscandoeverythingontheirown.Sowe eitherhadto do itfor them
betteror provide aplatformandmarketingtool theycan’tfindontheirown.That’s where
the communityconceptcame for Monstercat.We createda brandthat fans can use to
discovermusicand[that] artistscan use as a platformforgettingtheirmusicoutthere’.
In December2014, Monstercat launchedMonstercatFMas part of live-streamingservice
Twitch'sstart in musicbroadcasting. MonstercatFMisa 24/7 radiostation-likeTwitch
streamfeaturingalot of Monstercat's releasesfromsome of theirhistoryasalabel.The
launcheventof the streamwas a DJ setby Monstercat artistStephenWalking.Monstercat
FM waseventuallyaddedtoYouTube andMicrosoft-ownedlive-streamingwebsite Mixer.
Theyhave alsobeenat manymusicfestivalsthroughoutthe yearsandare lovedbymany
people worldwide.
![By Luke du Preez
Monstercat the record label
Mike Darlington,CEO
Ari Paunonen,COO
Monstercat Mediawasfoundedon1 July2011 by Mike DarlingtonandAri Paunonen,two
college studentsoutof Waterloo,Ontario.The label'sYouTube channel,whichservedasa
mediumto promote theirfriendsandtheirmusic,wascreatedthe same day.
Today,the label signsartistsona single-trackbasis,allowingthemtomove betweenlabels
and brandswithoutanexclusive contract. DarlingtonandPaunonenwere laterresponsible
for the creationof the label'suniformcompilationalbums.Theyhave signedpeople like
Marshmellow, Slushii,AeroChordandVicetone.
It isan independentelectronicdance musicrecordlabel based inVancouver,British
Columbia
Whentheywere askedtocommentaboutthe label theysaid‘People don’tneedrecord
labelsanymore.Artistscandoeverythingontheirown.Sowe eitherhadto do itfor them
betteror provide aplatformandmarketingtool theycan’tfindontheirown.That’s where
the communityconceptcame for Monstercat.We createda brandthat fans can use to
discovermusicand[that] artistscan use as a platformforgettingtheirmusicoutthere’.
In December2014, Monstercat launchedMonstercatFMas part of live-streamingservice
Twitch'sstart in musicbroadcasting. MonstercatFMisa 24/7 radiostation-likeTwitch
streamfeaturingalot of Monstercat's releasesfromsome of theirhistoryasalabel.The
launcheventof the streamwas a DJ setby Monstercat artistStephenWalking.Monstercat
FM waseventuallyaddedtoYouTube andMicrosoft-ownedlive-streamingwebsite Mixer.
Theyhave alsobeenat manymusicfestivalsthroughoutthe yearsandare lovedbymany
people worldwide.](https://image.slidesharecdn.com/monstercatresearch-181122104939/85/Monstercat-research-1-320.jpg)
