Subliminal messages have become a part of our daily lives and although they are illegal there are still some techniques that shops and advertises use. So learn the basics of subliminals with my new presentation

1. Subliminalsand their effect on consumer choice

2. Average SupermarketTesco, Asda etc..

3. 285Types of cookies

4. 230Types of soup

5. 175Salad Dressings

6. 6.5 millioncombinations of Stereo system in an average consumer electronics store

7. This means…That advertisers have to work hard

8. 19.4 billionannual spending on advertising

9. This means…

10. Every day we are exposed to advertising

11. On average 3,000 adverts a day!

12. SoWhere am I going with this?

13. Watch advertsAll show the same time?

14. More?All of them are doing it

15. Why?10:10-10-15?

16. Look closelyfocus on logo too

17. Red Tiedo all politicians wear red ties?

18. MorePowerful people all wear red ties?

19. Studies have shown that red ties focus the listener’s eyes on the speakers lips

20. Packaging this packet uses the word sex

21. Who?Introduced subliminals?

22. The book called hidden Persuaders, popularized the notion in the 1950’s

23. Experiments by James Vicaryshowed that flashing images of coke and popcorn for 0.03 seconds forced people to buy them.

24. Modern experiments have shown that it is only effective to flash subliminals when there is an existing demand such as thirst* *Karremans, J.; Stroebe, W.; Claus, J.(2006). “Beyond Vicary’s fantasies: the impact of subliminal priming and brand choice”. Journal of experimental Social Psychology 42: 792-798

25. How?How can you do that to people?

27. Meet Joe

28. Hi Hi

30. Afraid of change

31. Seeks patterns

32. Likes order

33. Self-centered

34. A highly visual thinker

35. Responds to first person cues

36. Likes choice

38. Afraid of change

39. Seeks patterns

40. Likes order

41. Self-centered

42. A highly visual thinker

43. Responds to first person cues

44. Likes choice

46. Did you Notice?

47. Red, Joe, Phone …

48. Next I did a small test

49. Results showed that the shape subliminal was effective (The Phone) Exposed Group Control Group

50. Results showed that the statement subliminal was effective too (Call Joe) Exposed Group Control Group

51. Red an appealing Colour Repeated pattern Given a choice in test

53. Concentrate more on a single product or image

54. Use moreposters

58. the product packaging uses colours like orange and red to attract attention

59. the price tag uses the same colours too

60. it’s on your way to the check-out

62. ThanksThat’s it for today