Marketing
True or False

Marketing
Fill in the
Blanks

Marketing
Explain /
Examples

Marketing Misc.

$1

$1

$1

$1

$1

...
The four P’s of marketing
(aka Marketing Mix).
Product, Price, Place, Promotion
A set of procedures and methods that
regularly generates, stores, analyzes
and distributes marketing information
for use i...
Marketing Information Systems (MIS)
A group of people with different
demographic and psychographic
characteristics.
Cross Section
List the four types of research covered in
this class.
Attitude Research
Market Research
Media Research
Product Research
Marketing function that links the
consumer, customer, and public to the
marketer through information.
Market Research
True or False….
Product Strategy are choices involving a
products image.
True!!!!
True or False…..
AC Nelson is known for it’s work as a
company who specializes in opinion
research (or attitude research)
False…..Gallup is known for Opinion
Research
True or False
Market research is important for large
companies, small ones will not benefit
from the research.
False …Market research is valuable for
companies of all sizes.
True or False…
Information about the values and
attitudes that shape consumers’
lifestyles is called Psychographics.
True!!!
True or False….
Media Research focuses on the design of
the product it’s usage and customer
acceptance.
False….
Media Research measures the
effectiveness of the advertising
message and media placement.
Diane purchases a gift for her friend Joe,
Joe is the _________ not the customer.
Consumer
The marketing concepts states that
businesses must connect and satisfy
customers _______ and ________
NEEDS and WANTS
Sales _______ is when a company
estimates the future sales of a product.
Forecasting
________ _______ is concerned with the
size, location and makeup of a
particular market for a product.
Market Research
Marketers can segment a market by
using Demographics,
____________,
____________,
____________,
(chapter 2)
Demographics,
Psychographics,
Geographics,
Product Benefits
Explain Why Marketing Research is so
important for every company
A company who does research before
launching a product will most likely
have success, and those products that
have already...
Marketing Research answers the
following questions:
What …………………
Where……………….
How…………………
What……………….
What products to produce
Where the products should be sold
How the products will be promoted
What price to sell the produc...
Explain how McDonalds applies the
utilities of added value in order to
satisfy consumers needs and wants.
(Form, Place, Ti...
Form Utility – Potatoes – FF
Place Utility - # of stores
Time Utility- open late – open early
Possession Utility- debit ca...
State if the following activity is an
example of attitude, market, media or
product research.
A laser surgery company cond...
Attitude Research
State if the following activity is an
example of attitude, market, media or
product research.
A local TV station asks you ...
Media Research
Testing the effectiveness of a type of
media
State if the following activity is an
example of attitude, market, media or
product research
Nike predicts that it’s new s...
Market Research
“predicts….The research is center on
the market the product has not been
launched yet.
Psychographics is the study of consumers
based on…..
Social and psychological
characteristics….
Attitudes-Lifestyles-Leisure Time- Values
State if the following activity is an
example of attitude, market, media or
product research
Wendy’s test markets taco’s i...
Product Research
It focuses on gathering data about the
product
Describe what type of information would be
housed in a clothing retailers database.
Sales of specific items, customers
names, addresses, customer
preference, income, age, preferred
mode of payment, contact
...
Give two examples of how any product of
your choice has used two of the four types
of market research.
Open discussion.
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Marketing review chp28-3

  1. 1. Marketing True or False Marketing Fill in the Blanks Marketing Explain / Examples Marketing Misc. $1 $1 $1 $1 $1 $10 $10 $10 $10 $10 $20 $20 $20 $20 $20 $50 $50 $50 $50 $50 $100 $100 $100 $100 $100 Marketing Terms
  2. 2. The four P’s of marketing (aka Marketing Mix).
  3. 3. Product, Price, Place, Promotion
  4. 4. A set of procedures and methods that regularly generates, stores, analyzes and distributes marketing information for use in marketing decisions.
  5. 5. Marketing Information Systems (MIS)
  6. 6. A group of people with different demographic and psychographic characteristics.
  7. 7. Cross Section
  8. 8. List the four types of research covered in this class.
  9. 9. Attitude Research Market Research Media Research Product Research
  10. 10. Marketing function that links the consumer, customer, and public to the marketer through information.
  11. 11. Market Research
  12. 12. True or False…. Product Strategy are choices involving a products image.
  13. 13. True!!!!
  14. 14. True or False….. AC Nelson is known for it’s work as a company who specializes in opinion research (or attitude research)
  15. 15. False…..Gallup is known for Opinion Research
  16. 16. True or False Market research is important for large companies, small ones will not benefit from the research.
  17. 17. False …Market research is valuable for companies of all sizes.
  18. 18. True or False… Information about the values and attitudes that shape consumers’ lifestyles is called Psychographics.
  19. 19. True!!!
  20. 20. True or False…. Media Research focuses on the design of the product it’s usage and customer acceptance.
  21. 21. False…. Media Research measures the effectiveness of the advertising message and media placement.
  22. 22. Diane purchases a gift for her friend Joe, Joe is the _________ not the customer.
  23. 23. Consumer
  24. 24. The marketing concepts states that businesses must connect and satisfy customers _______ and ________
  25. 25. NEEDS and WANTS
  26. 26. Sales _______ is when a company estimates the future sales of a product.
  27. 27. Forecasting
  28. 28. ________ _______ is concerned with the size, location and makeup of a particular market for a product.
  29. 29. Market Research
  30. 30. Marketers can segment a market by using Demographics, ____________, ____________, ____________, (chapter 2)
  31. 31. Demographics, Psychographics, Geographics, Product Benefits
  32. 32. Explain Why Marketing Research is so important for every company
  33. 33. A company who does research before launching a product will most likely have success, and those products that have already been launch research helps to keep track of the competition and economic trends.
  34. 34. Marketing Research answers the following questions: What ………………… Where………………. How………………… What……………….
  35. 35. What products to produce Where the products should be sold How the products will be promoted What price to sell the products for
  36. 36. Explain how McDonalds applies the utilities of added value in order to satisfy consumers needs and wants. (Form, Place, Time Possession and Information utility)
  37. 37. Form Utility – Potatoes – FF Place Utility - # of stores Time Utility- open late – open early Possession Utility- debit cards etc Information Utility – Nutritional information, M logo
  38. 38. State if the following activity is an example of attitude, market, media or product research. A laser surgery company conducts an opinion survey of all eyeglass wearers on their attitudes on laser surgery.
  39. 39. Attitude Research
  40. 40. State if the following activity is an example of attitude, market, media or product research. A local TV station asks you to complete a diary on your viewing habits that will be mailed in for analysis
  41. 41. Media Research Testing the effectiveness of a type of media
  42. 42. State if the following activity is an example of attitude, market, media or product research Nike predicts that it’s new sneaker will be purchased by 150,000 customers.
  43. 43. Market Research “predicts….The research is center on the market the product has not been launched yet.
  44. 44. Psychographics is the study of consumers based on…..
  45. 45. Social and psychological characteristics…. Attitudes-Lifestyles-Leisure Time- Values
  46. 46. State if the following activity is an example of attitude, market, media or product research Wendy’s test markets taco’s in selected stores in the West.
  47. 47. Product Research It focuses on gathering data about the product
  48. 48. Describe what type of information would be housed in a clothing retailers database.
  49. 49. Sales of specific items, customers names, addresses, customer preference, income, age, preferred mode of payment, contact information, size, birthday etc.
  50. 50. Give two examples of how any product of your choice has used two of the four types of market research.
  51. 51. Open discussion.

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