We are a young company from Croatia that thrive on the digital transformation of the agro-food industry and strive for the removing barriers between farmers and urban population making the world more sustainable, so; -our children could enjoy their life better, -preserve nature and -making food production easy. Our portfolio consists of; a) Cleverville, farmers ERP, IoT automation and sensors platform and direct sales application), b) Urban Farm Solutions, urban horticulture and farming turnkey solutions implementation, c) BioBlok, organic construction materials, d) Farmica.shop, independent farmers market place.

1. Vesela Motika overview
Sergej Lugović,
CEO @ Vesela Motika
lugovicsergej@gmail.com / +385914658199

2. More time and money
for the growers

3. Respect for nature

4. Better quality of life for the consumer

5. Sustainable
Agrifood
Tech
Solutions

6. Table to farm

7. Agrifood
ecosystems
optimisation

8. Issue
• Food is defined as a “substance that provides
nutrition's and promotes growth”
• Poisson is defined as a “substance that
promotes illness”
• Agriculture industry produce is quite literally
not food but poison
Mark Bittman,2019

9. Deadly Sins of Agri-Food
Industry
• Water consumption
• Transportation
• Pesticides
• Storage and cooling
• Plastic Packaging
• Food processing
• Food Waste
• Mass vs nutrient
values
• Income distribution
• Deforestation
• GMO
• Soil devastation

10. Software and hardware platform for smart
food communities

11. Indoor and vertial growing, urban horticulutre
and farming turnkey solutions implementation

12. Fresh and processed food online
marketplace for local independent farmers

14. Vesela Motika Team
• CEO – 20+ years experience in ICT/startup industry
• Operations – chemical engineer, 15 years in B2B sales
• Creative director – blue-chip clients, food product development and
design specialist, 15 years
• Tech director – 12 years of experience, international projects and
clients
• Front End developer, 5 years of SW development, MA in logistics
• Grower - agricultural engineer, 4 years of indoor growing, own
outdoor farming operations for 15 years
• Farmers Cooperative specialist – 15+ years of entrepreneurship, EU
projects leader, cooperative director
• +15 external domain specialists

15. Vesela Motika project
partners
• Zagreb City – office for urban development
• Croatian Institute for Biodiversity
• Njam Njam – farmers cooperative
• Fuliranje/Kokoš ili Jaje – urban foody
festivals
• Botanika Urban Gardening and Grow Shop
• OPG Pezelj – organic fertilisers
• Grga Povrće – market leader in vegetable
production

16. Software and hardware platform for smart
food communities

17. Agrifood digital transformation

18. Technology development for high
performing agrifood systems

19. Information
driven
resources
optimisation

21. Cleverville SW Modules
• Short food supply chain (local food)
• Community/ Customer / Farmer trust mgmt
• Food cooperative (community) processes
integration + food processing
• Food subscription/Harvest after order
• Online ordering platform
• Farm resources planning
• Demand and supply optimization
• Finance – Controlling- Planing
• Catalog mgmt
• Suppliers mgmt
• Growers log (transparent)

22. Market
• 10,8 M Farms in EU
• 15% of EU farmers sell
directly
EU push
• a minimum of 2% of
direct support
payments allocated to
each EU country will be
set aside for young
farmers
1% for SW =2,39 Bill Eur

23. Indoor and vertial growing, urban horticulutre
and farming turnkey solutions implementation

24. Plug and play
urban farming

25. Urban farming for everybody

26. Improve quality of life in urban environment

27. Urban Farm Solutions
implementations

28. Pop-up vertical farm @ Cibona tower

29. OPG Rešetar, Samobor

30. OPG Rešetar, Samobor

31. OPG Rešetar, Samobor

32. Breadclub vertical farm

33. Interior application

34. Interior application

35. Fuliranje – advent event in Zagreb

36. Daddy High Fly
Home growing system with vegatation and
flowering area, ventilation and irrigation

37. urbanfarm.solutions lab

38. urbanfarm.solutions lab

39. urbanfarm.solutions lab

40. Kostya
Microgreens modular system

41. Kostya
Baby leafs modular system

42. urbanfarm.solutions
in media
• HRT – Link
• Jutarnji – Link
• Agroklub – Link
• Telegram - Link

43. Fresh and processed food online
marketplace for local independent farmers

44. Preconfigured local food selection for
your customers

45. Excelling local food experience

46. No hassle urban short food supply chain

48. Benefits of Hempcrete Construction
• Energy performance
• ZERO-carbon building
• Recycle value
• High Fire protection performance
• Air tightness
• Mold free
• Excellent sound quality
• Termite resistant
• Carbon sequestration

49. bioblok production

55. Lets do some business
+385914658199
lugovicsergej@gmail.com