The document outlines a research project about the popularity of branded trainers among youth ages 15-21 in London. It discusses developing a programme concept and target audience, creating a narrative script and scenario involving interviewing people at Westfield shopping centre, conducting questionnaires, and potential contacts and locations for research including Westfield, colleges, and participants' homes.

1. Task 2b Research
Abigail, Lucy and Daisy

2. Ideas development
• Programme concept: our programme is to show how and
why branded trainers are so popular in this day and age
within our youths. And we would like to know why people
buy trainers.
• Target audience: Our target audience is aimed at youths who
live in London between the ages of 15-21 year olds because
during this age what you wear matters the most. Our target
audience are people who always keep up to date with the
latest trainers and strive to always look stylish.

3. Name: Tia Smith
Age: 19
Occupation: student
Studies: fashion and
photography
Hobbies: I love to shop and
buy trainers #trainersaddict
I am always up to date with
trainers I have 23 pairs of
trainers so far and I would
like to have more
Name: Trayvone Jones
Age: 20
Occupation: full time worker
Hobbies: I like to rap and shop ,
being a rapper is not easy as to
always keeping up with the latest
trends and looking good. I love
trainers , buy a pair every two
weeks , I cannot even count how
many I have.

4. Development techniques
• For creation of narrative we will have a mini script that we
will be following for the way the documentary will be
formatted. This script will include questions and the structure
that the film maker who will be asking the questions will be
following.
• Our scenario will be that we are going to Westfield to ask
members of the public questions about their trainers to gain
more information
• For our research process we will be carrying out
questionnaires to gain information for our documentary for
our primary research.

5. Questions we will be asking ?
• Why do you buy trainers ?
• What is your favourite brand ?
• Are there any trainers you regret
buying ?
• How many pairs of trainers do you
own ?
• What is the latest trainers you have
purchased ?

6. Contacts and participants
• Lucy: 07495910813
• Abigail:07490496092
• Daisy: Daisybk01@gmail.com
• Dianni: 07940225329
• Participants: Dianni, Westfield public, college students

7. locations
• Dianni’s House
• Abigails House
• Westfield Stratford shopping centre
• Leyton Sixth Form College