Occasion Marketing is big. Monitoring Social Media for conversations can unveil valuable information and insights that can be used to fuel Marketing Campaigns. Built by Digital Agency http://theonlinecircle.com/

1. online researchonline research
to skyrocket your
digital campaigns
Use
www.theonlinecircle.com

2. Every day,
somewhere in the
world, occasions are
celebrated.
Flickr: Javier Ignacio Acuña Ditzel www.theonlinecircle.com

3. They can be
mainstream
and global, like
Christmas.
www.theonlinecircle.com

4. And niche and
localised, like
Australia Day.
Flickr: udeyismail www.theonlinecircle.com

5. How?
Brands can use these
occasions to skyrocket their
marketing activities.
www.theonlinecircle.com

6. Occasions
Monitoring
Occasions
Monitoring
Introducing
www.theonlinecircle.com

7. Occasions
Monitoring
Occasions
Monitoring
is research conducted
to ‘listen’ to social
media conversations.
Flickr: Craig Cloutier www.theonlinecircle.com

8. It also analyses
online trends around
the chosen occasion,
like Easter.
www.theonlinecircle.com

9. By analysing the previous
year, say 2013, you can
predict certain behaviours
to take place this year.
Flickr: Jlhopgood www.theonlinecircle.com

10. Marketers, brand managers,
media planners and buyers
will all love these findings.
Who should use
these findings?
www.theonlinecircle.com

11. That’s because
the benefits include:
www.theonlinecircle.com

12. plan your digital campaign
based on real data
No more guesswork1.
www.theonlinecircle.com

13. Save your budget2.
know when and how long
to run your campaign
www.theonlinecircle.com

14. Grow revenue3.
improve your campaign’s
effectiveness and detect
new audiences
www.theonlinecircle.com

15. What does
research cover?
Occasions MonitoringOccasions Monitoring
www.theonlinecircle.com

16. When people start and stop
talking about the occasion.
1.
starts here
ends here
www.theonlinecircle.com

17. What people are
talking about.
2.
www.theonlinecircle.com

18. Who makes up the
most active audience.
3.
www.theonlinecircle.com

19. # @ # @ # @
The most used hashtags,
usernames and shared
short links.
4.
www.theonlinecircle.com

20. The occasion’s online
influencers and potential
brand ambassadors.
5.
www.theonlinecircle.com

21. Best practice marketing
from other brands.
6.
www.theonlinecircle.com

22. Want to know more?
www.theonlinecircle.com

23. Download our
Occasions Monitoring
Easter 2013 and 2014
Report for Retail here.
www.theonlinecircle.com

24. Download our
Occasions Monitoring
Easter 2013 and 2014
Report for FMCG here.
www.theonlinecircle.com

25. And download our
Occasions Monitoring
Fact Sheet here.
www.theonlinecircle.com

26. www.theonlinecircle.com