Vegas.com and Fusion
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Paul Mello is the Director of Product Management at Vegas.com and discusses how they implemented Fusion to improve their mobile site search experience. Users were frustrated when trying to find specific shows, hotels, and tours on mobile. Vegas.com implemented Fusion to make search easy, intuitive, and factor in business rules and new products. Six weeks later, Fusion provided a solution that was fast, learned from users, and made customers happy. Two years later, Vegas.com continues using Fusion to replace desktop search and query their mobile landing pages and common product searches.
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Vegas.com and Fusion
- 1. Vegas.com and Fusion Paul Mello Director of Product Management, Special Projects
- 2. 2 01 About me Paul Mello Director of Product Management, Special Projects Started at Vegas.com in 1999 I ride my bike to work; 14 miles round trip, every day; even in the summer
- 3. 3 01 About Vegas.com Publicly-traded B-to-C travel experience company Vegas-centric We sell shows, hotels, tours, etc. ~ 200 or us live, work, eat and breathe Vegas We compete for marketshare with some of the biggest companies in the world
- 4. 4 01 I bring gifts to the party Go to Vegas.com Book a show or tour Enter promo code Fusion Save 15% on your order
- 5. 5 01 We had a problem to solve Mobile became a focus for us in 2014 Though we saw huge conversion gains with our re-released m.Site in late 2014… We also witnessed plenty of frustrated users
- 6. 6 01 We had a problem to solve ...Specifically users who knew or had a pretty good idea of what they wanted
- 7. 7 01 This customer’s problem “I just want to find Cirque du Soleil tickets…. Why did you make that so !$#*% hard?”
- 8. 8 01 The solution we needed We knew we needed a solution that made finding specific shows, hotels and tours… • Easy & Intuitive But results also needed to consider… • Business rules & New products
- 9. 9 01 We already had a full-text search product … which we were using on desktop … but other than indexing our site, it did none of the things we needed it to do
- 10. 10 01 So we searched... And we found you ...
- 11. 11 01 And 6 weeks later We had our solution, using Fusion And it’s really fast… It learns… It factors in our business rules <-- And it makes this guy super happy
- 12. 12 01
- 13. 13 01 And, it helps the bottom line Site search users are a small but important audience for us Less than 4% of our users interact with site search
- 14. 14 01 And, it helps the bottom line User who interact with site search account for 8-13% of all transactions
- 15. 15 01 And 2 years later... We keep finding more reasons to use Fusion, including… • Replacing our legacy desktop site search
- 16. 16 01 And 2 years later... We keep finding more reasons to use Fusion, including… • Querying Fusion index for our new REACT mobile landing pages
- 17. 17 01 And 2 years later... We keep finding more reasons to use Fusion, including… • Querying Fusion index for common product search results queries
- 18. 18 01 So… Thank you Y’all made a great product that customers and businesses like us love.
- 19. Thank You