Global vs Korean Social Media
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Covering three areas: Main differences between Korean & Global Social Media Effective Use of Korean Social Media Effective Use of Global Social Media
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Global vs Korean Social Media
- 1. Differences & How toTake Advantage Global vs Korean Social Media www.world-marketskorea.biz www.artamconsultancy.com
- 2. Main differences between Korean & Global Social Media Effective Use of Korean Social Media Effective Use of Global Social Media www.world-marketskorea.biz www.artamconsultancy.com
- 3. Main Differences Between Korean & Global Social Media www.world-marketskorea.biz www.artamconsultancy.com
- 4. Main differences between Korean & Global Social Media Much of the English speaking world makes use of familiar social media like: www.world-marketskorea.biz www.artamconsultancy.com
- 5. Korean Social Media is unique Cyworld was the first major player in Korea launching in 1999 Five years before Facebook launched www.world-marketskorea.biz www.artamconsultancy.com
- 6. Korean Social Media is unique 2003 merger to handle climbing subscription Membership peaked at 35 million 2011 data leakage and decline www.world-marketskorea.biz www.artamconsultancy.com
- 7. Korean Social Media is unique Cyworld Users Migrated www.world-marketskorea.biz www.artamconsultancy.com
- 8. Korean Social Media is unique www.world-marketskorea.biz www.artamconsultancy.com
- 9. Naver Café Launched in June 1999 Blog service was started in October 2003 Brainchild of ex-Samsung employees www.world-marketskorea.biz www.artamconsultancy.com
- 10. BAND Mobile application for groups April 2014, registered users 30 million+ Naver spin-off www.world-marketskorea.biz www.artamconsultancy.com
- 11. Facebook Opened 2009 in Korea 11 million active users June 2013 9.9 million connect on mobile devices 60% use Facebook at least once a day www.world-marketskorea.biz www.artamconsultancy.com
- 12. Twitter Opened 2009 in Korea 7.5 million active users November 2013 Recent decline in usage www.world-marketskorea.biz www.artamconsultancy.com
- 13. Effective Use of Korean Social Media www.world-marketskorea.biz www.artamconsultancy.com
- 14. Effective Use of Korean Social Media 75% 17% 4% www.world-marketskorea.biz www.artamconsultancy.com
- 15. What is a Naver Café? (Daum is similar) Naver Café page Free if you are a registered Naver user Sweepstakes and other coupons to drive numbers of fans and followers Worth investing a substantial amount of time Number of members is very important Content is very important Keywords in titles, descriptions and linkswww.world-marketskorea.biz www.artamconsultancy.com
- 16. What is a BAND? BAND is a social networking mobile application for groups For the iOS and Android platforms Divide into different groups & share different content with different groups April 2014, registered users 30 million+ Board, Photo Album, Calendar (RSVP) Easy sign up using Facebook account English, Japanese, Chinese, Korean, Thai, Vietnamese, Spanishwww.world-marketskorea.biz www.artamconsultancy.com
- 17. Facebook & Twitter Similar methods used globally Big mobile use Offers/discounts www.world-marketskorea.biz www.artamconsultancy.com
- 18. Effective Use of Global Social Media www.world-marketskorea.biz www.artamconsultancy.com
- 19. Effective Use of Global Social Media 88% 4% 3% www.world-marketskorea.biz www.artamconsultancy.com
- 20. Global Businesses Fortune 500 Companies (2013) 77% 70% 69% 35% 9% www.world-marketskorea.biz www.artamconsultancy.com
- 22. Active users: 650m Tweets per day: 58m Searches per day: 2.1b www.world-marketskorea.biz www.artamconsultancy.com
- 23. Small to Multinational Businesses Start, join & lead conversations. Interact with brands & customers www.world-marketskorea.biz www.artamconsultancy.com
- 24. Multiple times a day 5-10 Hootsuite Schedule in advance to 5 SM Platforms www.world-marketskorea.biz www.artamconsultancy.com
- 25. 140 characters limit www.world-marketskorea.biz www.artamconsultancy.com
- 26. 115 characters limit www.world-marketskorea.biz www.artamconsultancy.com
- 29. Active users: 1.3b Mobile users: 680m Increase from 12/13: 22% Pages: 54m www.world-marketskorea.biz www.artamconsultancy.com
- 30. Everyone Online content, events, ads www.world-marketskorea.biz www.artamconsultancy.com
- 31. Twice a day 5 in 24hrs Hootsuite Schedule in advance to 5 SM Platforms www.world-marketskorea.biz www.artamconsultancy.com
- 32. Photos of happy customers Case studies Photos of employees Humorous jokes and images Poll your audience for fun or research Ask fans to fill in the caption of a photo Post new product tips Run a contest www.world-marketskorea.biz www.artamconsultancy.com
- 33. When are your customers awake? www.world-marketskorea.biz www.artamconsultancy.com
- 34. Standard Ads Facebook Offers Mobile Ads www.world-marketskorea.biz www.artamconsultancy.com
- 36. Goals URLs Facebook Pages Like AD Events Places www.world-marketskorea.biz www.artamconsultancy.com
- 37. Rules Clear Call to Action Eye Catching Target TEST www.world-marketskorea.biz www.artamconsultancy.com
- 40. Mobile Ads Appear in News Feed on both mobile and desktop Draws traffic back to the Page that posted it They can be liked, commented and shared www.world-marketskorea.biz www.artamconsultancy.com
- 41. New posts from blog FAQ’s Industry news Quotes and facts Ask questions Videos Images www.world-marketskorea.biz www.artamconsultancy.com
- 43. Active users: 1b Traffic from mobile: 40% Year on year growth: 27% Most viewed videos are:31-120 secs www.world-marketskorea.biz www.artamconsultancy.com
- 44. Brands with video content and ads Short videos 90 seconds and less www.world-marketskorea.biz www.artamconsultancy.com
- 45. Once a week Subscription widget on your site to help conversion www.world-marketskorea.biz www.artamconsultancy.com
- 51. Get more views www.world-marketskorea.biz www.artamconsultancy.com
- 61. YouTube Revealed: How to use URL’s effectively on YouTube www.world-marketskorea.biz www.artamconsultancy.com
- 63. Inform viewers Watch the video to find out more www.world-marketskorea.biz www.artamconsultancy.com
- 64. Please LIKE this video on Facebook, tweet about it on Twitter and share through other social media. www.world-marketskorea.biz www.artamconsultancy.com
- 65. Thank you for watching. Liam www.world-marketskorea.biz www.artamconsultancy.com
- 68. Category Howto & Style www.world-marketskorea.biz www.artamconsultancy.com
Editor's Notes
- 1.I mentioned before that you are limited to… 2.140 characters in a twitter message
- But… It is recommended that you limit your messages to 120 characters Why?
- 1.This will allow people to retweet your message which means resending your message to their followers. If you use all 140 characters in your message this is a problem. When people re-tweet they will often say something at the beginning of the tweet – this will cut off part of your message.
- 1.It is worth noting that Google also owns YouTube so it makes sense to be found on both search platforms. This is also why video is liked by Google.
- As a business you can create 2 types of video that are very effective live action and screen capture
- Here is an example of what a live action video looks like 1.Live action videos have people in them, they may be demonstrating something or just simply talking.
- Here is an example of a screen capture video. Screen capture is when we take images from a computer screen. 1.This example uses PowerPoint slides
- To make your videos more appealing: 1.You can add a voice over (someone speaking) and… 2.Or music. Please be careful when using music in your videos you must either own the copyright or use royalty free music. If you use someone else’s music not only can it have legal consequences but YouTube will quickly remove your video and in extreme circumstances may close your account.
- How do you get those important views on YouTube
- You need to show consistency in your videos, 1.This is an example of a video series that ARTAM Consultancy provides, you see this shot at both the beginning and the end of the video. Viewers become familiar with your style and will come to trust you as a company that provides good knowledge. Notice the clear branding and site address.
- You need to have some editing software to make your video more appealing 1.Camtasia if you have a PC 2.Screenflow if you have a mac Both cost around $299 and if you have never used editing software before these are recommended. Free software is available but typically inferior. Camtasia and Screenflow offer royalty free music, caption integration and many other things to make your videos appealing.
- Your videos should be limited in time between 1.30 and 90 seconds 2.only – why?
- Peoples attention span is very short. People have a patience and want things quickly. So get to your point quickly.
- At the end of your video give people a call to action It could as simple as “Visit our site now”. When people are told to do something they often will.
- The description of your video is very important This includes the title and description. 1.Let’s look at this is nine sections.
- The title of your video 1.The word YouTube twice which is known as stacking (repeating a word or words) 2.The word Revealed refers to a series of videos 3.How to… is a common search on YouTube All of these things will help get your video found
- At the top of your video description the first thing viewers should see is your web site or blog address 1.You must put http:// at the front to make it clickable – this means that the link is live. If you don’t put this at the beginning then it won’t be clickable.
- Don’t describe your video completely remember you want people to watch it 1.Tell people to watch your video
- Here is an example of telling viewers to take action (remember you have also told them in the video itself) We have told people to do three things here 1.LIKE on Facebook 2.Tweet on Twitter and 3.Share on other social media 4.This useful share window is under every YouTube video.
- 1.Always thank people for watching your video 2.Using your name can be more friendly Remember we are trying to be social.
- At the top of your video description the first thing viewers should see is your web site or blog address 1.You must put http:// at the front to make it clickable – this means that the link is live. If you don’t put this at the beginning then it won’t be clickable.
- 1.Also show the address of your YouTube video Remember you must put http:// at the front to make it clickable 2.The reason we do this is because when viewers share your video on other social media we want people to click on the YouTube link which will give you more views.
- Choose the most suitable category for the video. 1. On this video the Howto category has been chosen. You can change this later if you want
- You must always tag your video. Tags are like keywords – this is how viewers find videos 1.You need to use relevant tags for your video – use your company name, the subject of your video but if you are having difficulty you can TAG BORROW 2.To do this search for a similar video with a lot of views and copy and paste its tags and use them for your video. You may have to delete some.
- The description of your video is very important This includes the title and description. 1.Let’s look at this is nine sections.