Research

1. Research
Your Name

2. Existing Product
Fonts
Skyrim is a fantasy RPG set in an alternate world full of mythical
creatures magic and lots of violence, the game gives across a medieval
theme set in a old time period. Due to these factors the fonts used in
game and for there advertisements all have an ancient and decrepit
style, the font used for the title almost resembles stone pillars and they
have done a good job at choosing fonts relatable to the time period and
create a fantasy feel.
Colors and props
With the game being set in the world and time it is the colors in the
game are usually quite dark for the scenery and landscape making it feel
old and also similar to what we believe the weather and landscape may
have been with lots of natural structures and most man made objects
resembling stone and wood. However the game also has a big Fantasy
side to its theme so they also use bright colors when it comes to the
magic side and the creatures within game, using bright vibrant colors to
give of this mythical and magical effect.
The game again uses dark colors for the weapons in game particularly
black as this is a color usually associated with death and fear, however
certain races have weapons such as dwarven axes and elven bows where
they use colors like gold and emerald to show power and wealth among
these races.
The apparel in game is similar they use darker colors for the armor you
get from lower class enemy's such as nords dropping cloth and leather
but then from elves you can get golden armor, using the colors to show
the gap in wealth and power.
Skyrim

3. Skyrim
• Location
• Skyrim being set in a alternate world or maybe earth in a ancient
time period the location in the game is a big selling point having a
huge open world map full of several locations some major cities
other small rural villages along rivers, and a whole load of natural
structures such as caves, mountains and huge plains.
• The location is Skyrim how ever there's a total of ten cities, ten towns
and lots of dungeons castles and other random structures through
the map.
• The scenery has been designed to look old and resemble what we
once may have lived like long ago but also shows lots of class
difference as in the cities they live in big houses but then in the
villages they live very rural which is how it may have been, the game
having a fantasy theme therefore it contains lots of hidden dungeons
and big stone structures giving it very lord of the rings and unrealistic
side.
• Lighting and Sound
• The lighting used in the Skyrim world is there to create effects such
as night and the weather changes being bright in hotter areas but
dark and snowy in other parts, but is also used in lots of the
dungeons and caves to create an eerie atmosphere and to also show
light coming in to show the natural structures.
• The game also includes a variety on sound effects and noises to
create a sense of danger and adventure when playing, the game
includes a variety of enemies from dragons to mammoths all with a
range of sound effects used when in combat with the creature, it also
has a range of just general sound effects for combat smithing and the
many hobbies you can take on in game. The game also has music but
only really one song that plays in the home screen and when
something starts to happen such as a dragon appearing, the music is
there to create a sense of adventure and excitement to make the
fighting more thrilling.

4. • Audience appeal
• Skyrim being an RPG it has had quite a large following
however this is not the only reason as it is a very
enjoyable and large game with lots to do and massive
leveling up system, it hits almost all the points most
people will be looking for in a game like this with lots of
fighting, lots of progression and tons of equipment
following a fun and interesting story.
• The game also is appealing as at the time the map was
one of the biggest in game maps of its time and looked
good at that it contained a few bugs and texture issues
however with the size and content involved it was
bound to occur.
• Skyrim followed a first person mechanism and had
enjoyable combat, and easy to use controls. The game
was an all round good game and really appealed to
people through the fantasy side of things especially
making a game that some what resembles the likes of
lord of the rings and a old time period.
Skyrim

5. Existing Product Final Fantasy VII
Fonts
The Final fantasy game series is set among several alternate planets in a
made up universe therefore has a solid fantasy genre to the game, so when it
comes to the fonts used for this game they are all quite fancy and
extravagant and is similar to fonts used in mythology and legends which may
be due to the game following its genre.
The fonts used a good at giving you a glimpse at what the game may contain
and what style to expect.
Colors and props
The final fantasy games unlike the game I was just looking at contains a lot
more lighter and pale colors, using a cartoon art style and a fantasy theme
they have used lots of bright blues and yellows with lots of white to create
light, this makes the game feel as if its for a younger audience and resembles
games and the style of culture in japan as this is where the game was
developed.
The game also uses colors to show connotations with the characters such as
the lead role uses a large blue sword and has bright yellow hair which are
colors usually related to loyalty, joy ,trust and happiness all characteristics
the character gives of, and then enemy's with colors such as black or red
which connotes death and anger.
Props
In the game there are several types of prop you can use when playing, it is
also a big part of the experience when playing as you collect lots of items and
equipment along the way including, bracelets that act as armor, a variety of
weapons and a long list of various items all you can either use in battle or
equip.
The props in this game don’t only include the items and equipment you
obtain along your journey but there's a list of transport you can use mainly
resembling ships and advanced technolgy.

6. Final Fantasy VII
• Location
• The game is set on a alternate planet named Gaia which is
made up of 4 unnamed continents labeled as the north, east,
south and west when playing. The planet is mainly made up
of flat plains of grass however contains three species two of
which have built civilizations and show to have extremely
advanced technology and weapons.
• The planet also contains a large Icey glacier in the north and
one large canyon and cave within the south, the location
gives you a real fantasy effect as if your really on another
planet where very little parts have been populated and has
extreme terrain and weather like real planets out there do.
• However Gaia is a living organism which gives birth to its
inhabitants and where they return upon death, this is a big
focus as it shows the location as a live thing which produces
people to protect its self showing it may even have emotions
which really changes the entire location when you really get
into the game.
• Lighting and sound
• Being an older game even though it did face a remake
recently the game doesn't’t have a huge focus on its lighting
however it does use it when showing the planet and the
change in climate or day, they particularly use lots of lighting
when it comes to the fantasy side of things with certain
characters emitting bright white lights to resemble power or
relate to angels.
• The game however does use lots of sound effects especially
with music, it includes various sound effects for enemy's and
various characters however the music is more of the sounds
focus as the game includes several songs that play during
fights to create tension and make the fight exciting, but thy
also use music in cut scenes to add to the dramatic effect for
example if someone were to die they would play slow music.

7. • Audience appeal
• With the final fantasy series being one of
the biggest hits in gaming over the years it
has gathered quite the cult following with
many die hard fans however there are
several reasons for this, firstly the games
have used a turn based combat
mechanism which works really well and
yet still challenging.
• The game has a big focus on progression
and getting stronger using items and just
gathering a bad ass team to destroy
enemies, one of the major selling points
from this series is the fantasy style they
use and the Japanese feel the game gives
of showing the culture and what they
enjoy and what's popular media and
styles over there.
Final Fantasy VII

8. Existing Product Borderlands the pre
sequelFonts
The borderlands games all follow an almost post apocalyptic theme based on 2
alternate planets Pandora and its moon, so when it comes to the fonts used in game
and on advertisement they have made the style almost steam punk but with a really
comic twist to it. The fonts are used a lot in the game when characters or bosses are
introduced and they tend to make the fonts related to the person such as using the
colors they where and including an item or something related to them for example
colonel T zarpedon is a character infused with iridium therefore her title screen the font
is pulsating the purple veins like her character would. They like to keep the fonts large
and eye popping a lot like the general art style in borderlands.
Colours
The borderlands games use lots of colors to portray its visuals and to make the comic
art style of the game really work, the game is set on another planet and they seem to
have advanced technology in many ways but also show to lead violent lives with chaos
and crazy being two main personality tropes throughout.
there fore the game shows lots of bright colors when it comes the the natural side of
the game with large lava pits and huge purple rock faces, with the weapons and
technology being a big part they use a whole load of bold colors on the weaponry
usually making the colures resemble the elemental effect E.G red and orange for fire
guns.
The characters also follow similar color schemes where they will have one main color
with accessory's that contrast or use similar shades.
Props
Being a shoot and loot game the props are probably one of the main factors the game is
so loved, you go though the game constantly up grading and switching between new
weapons that just get stronger the higher the level you get with hundreds of different
weapons of different power, color, manufacturer and effects as well as multiple
grenades and shields you obtain.
The equipment is obtainable through killing enemy's, multiple tiered chests and shops
you also receive multiple items upon completing missions as rewards as well as XP.
However equipment is not the only prop within the game there are also multiple
currency's including just money and moon stone which again you get from mobs. The
game also includes vehicles you can spawn in garages through the world which have
skins you can unlock.

9. Interviews

10. Interview 1
• What's your favourite video game genre and why? I
personally love first person shooters. The main reason why I that
love the amount of action you get into and I have loved guns
from a young age.
• Do you enjoy games that focus more online
gameplay or a good story? Why? Depending on what
game I play but I mainly enjoy the online experiences of paying
against other payers and coming up against better players then
myself s I can improve as a player.
• What's your opinion on turn based games such as
civilisation or FF5? I personally do like the idea of he games
but with most of them I find it hard to get into them but when I
do I really enjoy playing them.

11. Interview 1
• Observation: This interview shows that the person
particularly enjoys FPS games and enjoys the side of gaming
where you get better and challenge your abilities with
others.
• What this says about my audience: This shows that my
target audience may want games which challenge there
abilities and want there games to include lots of action.
• How will your product appeal to this audience: my game
may not appeal to this person massively however it
includes a lot of action and challenging and also includes a
side to the game where you improve and is rewarding.

12. Interview 2
What's your favourite video game genre and
why?
Probably first person shooters as I just enjoy using the ranking systems of levelling up
and getting to a high level and looking at your stats compared to your friends, I also
like the skill element of it as you can tell who is good at it and there is not a lot of luck
involved.
Do you enjoy games that focus more online
gameplay or a good story? Why?
I prefer online games as I enjoy the social aspect of playing games with my friends as I
get bored quickly on my own.
What's your opinion on turn based games such as civilisation
or FF5?
I personally don’t like them as they get boring and I enjoy just playing rather than
waiting around.

13. Interview 2
• Observation: this has shown me that they prefer
FPS games and like to be constantly playing and
moving around rather then be stuck waiting.
• What this says about my audience: this shows my
audience would like to see a more online game
that requires you to compete with friends and
others to get stronger.
• How will your product appeal to this audience:
my game may not appeal to this person, however
it will include a very rewarding system and will
challenge your abilities in more strategic areas.

14. Bibliography

15. Bibliography
1. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
3. Anon. (). List of Final Fantasy worlds. Available:
http://finalfantasy.wikia.com/wiki/List_of_Final_Fantasy_worlds. Last
accessed 23rd February 2018.
4. anon. (). Skyrim wiki. Available: elderscrolls.wikia.com/wiki/Skyrim. Last
accessed 23rd February 2018.
5. Anon. (2015). color meaning. Available: http://www.color-wheel-
pro.com/color-meaning.html. Last accessed 23rd February 2018.
6. Anon. (). Final fantasy transport. Available:
http://finalfantasy.wikia.com/wiki/List_of_Final_Fantasy_VII_transport.
Last accessed 23rd February 2018.