The document discusses plans to launch a homemade chocolate business called Chocomagic. It includes sections about the secret recipe for the chocolates, various recipes, marketing strategies like competitive pricing and innovative packaging and product varieties. There are also notes about acknowledging those who provided support and advice for the new business. The overall purpose is to share the proposal to start a company that makes delicious artisanal chocolates for all ages to enjoy.

1. Delicious and Delightful homemade chocolates
- a perfect treat for everyone.

2. The secret behind Chocomagic >>
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3. Recipe >>
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4. Contd. >>
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5. VISION >>
Planning required for the launch
Information about the target market / target audience
About our competitors

7. Marketing Strategies >>
Reengineering in terms of:
 Price - Penetration Pricing
 Packaging - (i) Choco Bouquet
(ii) Choco Miniatures
 Varieties – (i) In flavor
(ii) In color
 Cake Decoration
 Official Website

9. Chocolate Collection >>

11. Gift Packages >>

13. Acknowledgments >>
We wish to thank all those who helped us. Without them, We
could not have completed this task.
Especially,
 Esha Mam: for her editing skills, suggestions and
encouragement
 Amrita Mam: for her advice about the task
 Kotler Armstrong, Mrktng Mgmt: for providing us all the
theoritical knowledge that was required
And all our well wishers, we thank you for your love and
support and we promise that we won't let you down.

16. -all you chocolate lovers out here
-Chocolates are loved by all - right from kids to
grown ups.