Get practical advice from SEO experts on how to create the perfect website structure. The SEO experts are: Chris Green - Head of Marketing Innovation at footprintdigital.co.uk; Dixon Jones of InLinks.net and Maret Reutelingsperger - Founder of Mobe Digital, an inbound marketing and SEO consultancy These talks were offered free to the SEO community working from home during the coronavirus pandemic in Spring/Summer 2020. Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=DD9mBPvCQsc Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.

2. Internal Linking and Content Structure
● Chris Green
● Dixon Jones
● Maret Reutelingsperger
AUTHORITAS
● SEO Jo Blogs - Growth Marketer
● Carrie Shepherd - Marketing Executive

3. SEO Software Platform
Generating Traffic that Converts
● Visibility Explorer - view competitors, identify SERPs
and most important URLs
● Download up to 500,000 keywords for free
● Try it for free
● Go to www.authoritas.com

4. ● Head of Marketing Innovation at
footprintdigital.co.uk
● SISTRIX Certified Trainer & OnCrawl Ambassador
● Speaker at various events, including
BrightonSEO & State of Digital
● Co-creator of mad-science experiments, such as
hourly rank tracking and Edge-SEO platform
Spark
● Runs helpingsmallbiz.co.uk
Chris Green, Head of Marketing Innovation

5. Dixon Jones
● CEO of InLinks.net
○ In SEO since 1998
● Brand Ambassador
Majestic
○ Previously CMO there
● Once founded an Agency
○ Back in 1999

6. Hi, my name is Maret Reutelingsperger
● Founder of Mobe Digital, an inbound
marketing and SEO consultancy
● Background as both an in-house marketer
and at digital agencies
● Loves a good story!
● Writes the village email newsletter every
week since COVID-19. Highlights include a
t-rex, a rainbow postie and a stone snake!

7. ➔ Our intuition is a poor judge for internal linking changes on large
websites
Top Tips from Chris

8. ➔ Our intuition is a poor judge for internal linking changes on large
websites
➔ Strong internal linking optimisation should consider reducing the
depth of pages, but more links isn’t always better
Top Tips from Chris

9. Top Tips from Chris
➔ Our intuition is a poor judge for internal linking changes on large
websites
➔ Strong internal linking optimisation should consider reducing the
depth of pages, but more links isn’t always better
➔ Related pages/posts/products are a great start if you want to
improve your internal linking health

10. Top Tips from Dixon
➔ Think (and link) by Topic, not Keyword
➔ Reduce cannibalisation using Internal links
➔ Google now is very happy with javascript links

11. Top Tips from Maret
👈 What they said

12. Top Tips from Maret
👈 What they said
➔ Check for broken links
➔ Check your follow tags
➔ Bonus tips

13. Check for broken links
● Broken internal links
● Internal link redirects or redirect chains
● Check for orphaned pages

14. Check your follow tags
In general - don’t add a nofollow tag to your internal links
Unless!
If there are areas of your website that you don’t want to be indexed,
like a member area or links with parameters, add a nofollow tag to
your internal links

15. Bonus tips
● Use anchor text or image alt text to provide context
● Don’t worry about adding too many internal links, so long as they
fit your content naturally

16. Are you even in SEO if you don’t include a
John Mueller Tweet in your slides?

17. Thank you - over to Q and A
Great tips from our experts
Chris Green - Twitter - @chrisgreen87
Dixon Jones - Twitter - @Dixon_Jones
Maret Reutelingsperger - Twitter - @itsmaret

18. “Competitive Analysis - How to Get Ahead in the SERPs ?"
● Andrew Chadwick
● Francesco Baldini
● Shane Barker
Thursday 25th June 2020 @ 4 p.m. SEO Advice, tea and cake with...