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Emmett & Smith B2B PR - RHA - Website Development


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Emmett & Smith support the RHA with the development and restructure of their new website.

Published in: Marketing
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Emmett & Smith B2B PR - RHA - Website Development

  1. 1. accountable effective evocative website development
  2. 2. accountable effective evocative requirement As part of the redevelopment of its corporate vision, the Road Haulage Association tasked Emmett & Smith with developing the structure for a new website which reflected a dynamic and forward thinking organisation. This task required 180 pages of content to be drafted - including many specialist sections - and sourcing a complete new image library.
  3. 3. accountable effective evocative outcomes In just under three months, E&S developed engaging and dynamic content for the website reflecting the look and feel of the new RHA positioning. A library of over 1,000 images was produced enabling the site to be populated with fresh dynamic images which could also be used in other RHA media such as its Roadway magazine and other marketing collateral.
  4. 4. accountable effective evocative verdict Peter Shakespeare, Director Marketing & Communications said: “The website is our shop window and it was important for the content to marry with the needs of our existing members, whilst attracting potential, new members and position us as an association which is shaping the future of the road transport industry. Emmett & Smith fully understood our requirements and provided us with a fresh and dynamic website that we are proud of.”
  5. 5. accountable effective evocative contact @emmettandsmith 0207 384 7110