Grandparent Economy ASA 2015 Presentation
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Presentation based on Lori Bitter's new book, The Grandparent Economy, out this Spring. Presentation was given at American Society on Aging's Aging in America Conference with Christine Crosby of GRAND Magazine.
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Grandparent Economy ASA 2015 Presentation
- 1. The Grandparent Economy How families are changing, supporting and spending in unprecedented times
- 2. What do you think of when you hear “grandparent”?
- 4. Here is a look at today’s Boomer Generation Grandparents!
- 6. Welcome! Grandparent Overview What We Have Learned Financial Power Legacy Intergenerational Power The “Other” Grandparents
- 7. Christine Crosby, GRAND Media My grandchildren’s laughter is my favorite sound. The sound of them sleeping is a close second.
- 9. Lori Bitter, The Business of Aging
- 14. They are motivated! It’s not about age…it’s a lifestage. At this time of life when there seems to be so many negatives about aging, the LIFEstage of being a grand is filled with many positives. What we’ve learned about Grandparents
- 15. Today’s grandparents take better care of themselves so they can be in their grandchildren’s lives for a long time. They are embracing technology and learning new things so they can keep up with their grandchildren. Grandparents want to leave a legacy and a better world for their grandchildren. The birth of the first grandchild is the first time you see life continuing without you. Today’s grandparents don’t want to wait until they die to create a legacy, they want to create memories with their grandchildren now. What we’ve learned about Grandparents
- 16. Consumer Power of Grandparents
- 19. Legacy Legg Mason study on grandparents and funding college education
- 22. Margaret Mead “Somehow, we have to get older people back close to growing children if we are to restore a sense of community, a knowledge of the past, and a sense of the future.” "Nobody has ever before asked the nuclear family to live all by itself in a box the way we do - with no relatives, no support; we've put it [nuclear families] in an impossible situation."
- 23. Grandparenting – The Others The “Three-legged stool” Everyday Grandparents Grand Families Alienated Grandparents
- 24. What does it all mean to you? • Since the economic downturn role of grandparents has become more vital. • This change is more dramatic as baby boomers become grandparents, bringing their generational perspective and their wallets. • Understanding their values, priorities and lifestyle can help you design products and services that speak to their hearts and minds.