The document outlines a telecommunications company's marketing plan. It discusses key consumer insights, market segmentation targeting youth, students, families and professionals. It presents the company's positioning as providing reliable, quick communication. The marketing strategies include promotional campaigns, ads, and social media communities. Prepaid and postpaid plans are tailored for different customer groups with benefits like free minutes, SMS packages, and family plans.

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Marketing Executive
Rahul R Krishnan
Bringing advanced technological edge in telecommunication
services

3. Mission
“We will break all Sound-barriers
and be Quicker to make sure that
our Customers communicate
better than anyone and stay
satisfied with pride.”
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4. Marketing Problems
• High promotional expenses
• Competition
• Market Penetration
• Strong positioning of other major brands
• Obscurity to cease market share from
existing players
• Reluctance of customers to change from
their existing brands
• High distribution cost
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5. Key Consumer Insights
 Immediate connection
 Quick fault redressal
 Quality in service
 Price according to quality
 Cut in call charges
 Customer care centres
 Quick access to internet facility
 More Custom Offers
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7. Segmentation
 Nature of Customer
 Individual
○ Age
 Senior Citizen
 Students
 Youth
○ Gender
 Groups
○ Family
○ Couples
 Corporate
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8. Targeting
 Up market professionals
 Low income mass category
 Youth
 Students
 Women and senior citizens
 Family
 Couples
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9. Positioning
 TelNet helps customers to enjoy more
affluent communication, anytime,
anywhere with highest speed coupled
with clarity. Always reliable, always
quick, always delivering quality services
just the way people expect…
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10. Competition (Intense)
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12. Call Management
 Call Conference
 Call Diversion
 Call Hold
 Call Waiting
 Caller Line Identification
 Missed Call Alert
 Voice Mail
 Call Barring
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13. Services
 DialTones
 Entertainment
 Astrology
 Sports
 Movie Tickets
 Games
 Chat
 General
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14. Balance Exchange
 Transfer Balance amount to another
TelNetter
 Type *166*<TelNet
Number>*<amount>#
 Eg: *166*9192873693*250#
 Minimum Balance to transfer 50Rs
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15. Free Plan Change
 Change from Prepaid to Postpaid for
free
 Change from postpaid to prepaid for free
 Post Paid to Prepaid
 Credit Value > 1500 Rs
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16. Other Customer Benefits
 Instant Balance Enquiry
 24Hr recharge Facility
 Multimedia messaging service (MMS)
 GPRS
 SMS based Information Service
 Hello Tunes & Ring Tones
 Gifting of Ring Tones & Dial Tones
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17. Sales Promotion
 Providing services which were not
offered so far
 SMS & Call Barring
 Balance Exchange
 Reminders
 Unlimited Credits
 InfoText
 Effective Ad Campaigns
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18. Sony Ericsson TelNetter
 Get a TelNet prepaid connection for free
with every Sony Ericsson cell phones
 Offer valid till June 5 2009
 TelNet General
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19. SMS & Call Barring
 Block SMS and Calls from particular
numbers
 Type *177*<number>#
 Eg: *177*9747207694#
 Unlock
 *176*<number>#
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20. World SMS @ 1 Rs
 94 Rs Easy Recharge
 Local, National and International SMS at
just 1 Rs
 Other SMS packages will be void
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21. 200 Mins Free
 First 400 minutes free for all prepaid
connections to all TelNetters
 First 200 minutes free for all prepaid
connections to all other mobiles
 Local only
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22. Daily 6 Hours Free
 Daily 6 Hours free for all prepaid
connections to all TelNetters
 76 Rs Easy Recharge
 30 days validity
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23. Communication
Strategies
 Conducting Promotional Campaigns at Shopping Malls,
Supermarkets, Mobile Stores Colleges and Other
Institutions and Areas.
 Sending Ads along with Newspapers to 25% of
subscribers in each area.
 Creating TelNet communities in Orkut, Facebook, Hi5 and
Wayne.
 Hoardings and Banners.
 Television and Print Media.
 Rosebowl as channel partner
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24. Technology
 WiMax
 3G
 EDGE
 WAP
 GPRS
 MMS
 SMS
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25. Pre Paid Plans
 TelNet YOUTH
 TelNet Student
 TelNet Citizen
 TelNet PINK
 TelNet TEXTER
 TelNett General
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26. Post Paid Plans
 TelNet Corporate BETA
 TelNet DUET
 TelNet FAMILY
 TelNet Citizen BETA
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27. TelNet YOUTH - prepaid
 Full Talk Time on all recharges
 Free Night Calls
 12 AM to 6 AM
 TelNet to TelNet
 99 Rs Package
 Tariff
 TelNet to TelNet – 35 paise
 TelNet to Other – 50 paise
 STD – 1.25 Rs
 400 SMS - Local & National
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28. TelNet STUDENT - prepaid
 Full Talk Time on all recharges
 6 Am to 6 PM free calls to 10 TelNetters
 50 Rs package
 200 Minutes free to any local mobile every
month
 Tariff
 TelNet to TelNet – 30 paise
 TelNet to Other – 50 paise
 STD – 1.25 Rs
 1000 SMS - Local & National
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29. TelNet Citizen - prepaid
 Age above 65
 Zero balance calls up to 300 mins for all
local mobile calls
 Free news updates
 Reminder – 5 Rs each
 150 Rs Package
 Tariff
 TelNet to TelNet – 35 paise
 TelNet to Other – 50 paise
 STD – 1.25 Rs
 400 SMS - Local & National
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30. TelNet PINK - prepaid
 SMS and Call Barring
 InfoText
 Location information
 Zero Balance calls
 Up to 400 minutes
○ Credit Limit > 1000
 PINK to PINK unlimited
 22 Rs Easy Recharge
 89 Rs Package
 Tariff
 TelNet to TelNet – 30 paise
 TelNet to Other – 50 paise
 STD – 1.25 Rs
 1000 SMS - Local & National
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31. TelNet TEXTER - prepaid
 119 Rs Package
 1000 SMS per day (L & N)
 12 Rs Easy Recharge
 If SMS > 1000 on any day
○ 2000 SMS per day till next validity expiry
 Tariff
 TelNet to TelNet – 40 paise
 TelNet to Other – 50 paise
 STD – 1.25 Rs
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32. TelNet General
 100 Rupees Package
 Tariff
 TelNet to TelNet – 90 paise
 TelNet to Other – 1 Rupee
 STD – 2 Rs
 SMS – .10 paise
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33. TelNet Corporate BETA -
postpaid
 Unlimited Credit value
 Free Missed Call Alerts
 No Service Calls or Messages
 Caller Line Identification
 Call Waiting
 Reminder – 5 Rs each
 Monthly Rental
 499 Rupees
 Tariff
 TelNet to TelNet – 20 paise
 TelNet to Other – 30 paise
 STD – 1.10 Rs
 SMS – 1 Rupee
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34. TelNet DUET - Postpaid
 399 Rs package
 Dual Sim
 Lover to Lover Unlimited Calls (Local)
 Lover to Lover Unlimited SMS (Local)
 Tariff
 TelNet to TelNet – 40 paise
 TelNet to Other – 60 paise
 STD – 1.30 Rs
 SMS – 25 Paise
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35. TelNet FAMILY - Postpaid
 999 Rupees Package
 4 Sim
 Unlimited Calls and SMS in Circle (local)
 Tariff
 TelNet to TelNet – 30 paise
 TelNet to Other – 50 paise
 STD – 1.30 Rs
 SMS – 25 Paise
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36. Telnet CITIZEN BETA -
Postpaid
 Age above 65
 Zero balance calls up to 300 mins for all
local mobile calls
 Free news updates
 Reminder – 5 Rs each
 299 Rs Package
 Tariff
 TelNet to TelNet – 20 paise
 TelNet to Other – 45 paise
 STD – 1.10 Rs
 500 SMS - Local & National
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38. TelNet Brand
Ambassadors
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39. Print Releases
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