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By Martin and Julia
Production  Who made it: Bethesda Game studiosWhat technology was used: GamebryoWhich console : PS3, Xbox 360, Microsoft WindowsWhy these consoles: can support the technology used in the game and have HD.
Marketing  What strategy was used: mainstream adverts (TV). Press relations (front cover of game mags). internet adverts (viral). Fallout 3 trailer  Audience: male gamers, adult, sci-fi fans, RPG fans, Sandbox Fans.  What aspects of game are promoted: Star voice cast (Liam Neson, Ron Pearlman ). violent gory game play. Large weapon selection. Large open living  world. Graphics.  Controversy: Illegal to buy in Australia because of drug references until a new version was made with out the drug use in just for Australia. Side mission changed for the Japan version due to the nuke incident, the game has a mission were you can pick to blow up a nuke, in the Japanese version this option is removed.
Distribution  How to get the game: shops , internet How do you pay for it: credit card, money  Extra Content: 5 DLC’s released over the two years since games original release. (point lookout, operation anchoridge, the pitt , broken steel, mother ship Zeta )
Consumption Online: DLC’s from the xbox live market place and play station network.

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Fallout 3 case study m and j

  • 2. Production Who made it: Bethesda Game studiosWhat technology was used: GamebryoWhich console : PS3, Xbox 360, Microsoft WindowsWhy these consoles: can support the technology used in the game and have HD.
  • 3. Marketing What strategy was used: mainstream adverts (TV). Press relations (front cover of game mags). internet adverts (viral). Fallout 3 trailer Audience: male gamers, adult, sci-fi fans, RPG fans, Sandbox Fans. What aspects of game are promoted: Star voice cast (Liam Neson, Ron Pearlman ). violent gory game play. Large weapon selection. Large open living world. Graphics. Controversy: Illegal to buy in Australia because of drug references until a new version was made with out the drug use in just for Australia. Side mission changed for the Japan version due to the nuke incident, the game has a mission were you can pick to blow up a nuke, in the Japanese version this option is removed.
  • 4. Distribution How to get the game: shops , internet How do you pay for it: credit card, money Extra Content: 5 DLC’s released over the two years since games original release. (point lookout, operation anchoridge, the pitt , broken steel, mother ship Zeta )
  • 5. Consumption Online: DLC’s from the xbox live market place and play station network.