London, Ink Presents: (How) Can Web 2.0 Help Credit Unions Market More Effectively?
•Download as PPT, PDF•
4 likes•393 views
With all the noise and hype surrounding Web 2.0 and social marketing/media, Credit Unions might assume they should be doing "something," whether its setting up a Facebook page or Twitter presence. A closer look explores the real value of Web 2.0 for marketing. Originally presented by Bob London at NAFCU's Strategic Growth Conference, Clearwater Beach, FL, March, 2009.
![www.londonink.com Bob London’s Background ,[object Object],[object Object],[object Object],London,Ink LLC Emerging, Venture-Backed Tech Firms](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Similar to London, Ink Presents: (How) Can Web 2.0 Help Credit Unions Market More Effectively?
Similar to London, Ink Presents: (How) Can Web 2.0 Help Credit Unions Market More Effectively? (20)
More from Chief Listening Officers
More from Chief Listening Officers (8)
Recently uploaded
Recently uploaded (20)
London, Ink Presents: (How) Can Web 2.0 Help Credit Unions Market More Effectively?
- 1. (How) Can it Help Credit Unions Market More Effectively? Web 2.0
- 4. Marketers: Worst or best of times? “ Help” “ Best of Times” “ Ball of Confusion” “ Under Pressure” “ Survivor”
- 6. Where are Credit Unions with Web 2.0 marketing? Hey, let’s crowd-source a real-time, knowledge-based mash-up! Then we can Twitter the results!
- 7. But first, 'Web 1.5' A “searcher’s eye view” of the world
- 8. Your Web site is your best marketing weapon (after your products & services). It’s 2009:
- 9. Then why are so many Credit Union sites so hard to find? How many clicks does it take?
- 12. The “secret code” CLICK ON: VIEW > PAGE SOURCE
- 14. Early Credit Union uses of Web 2.0 marketing or social media
- 15. Early Credit Union uses of Web 2.0 marketing or social media
- 16. Pioneering uses of Facebook & social media—bigger investment
- 17. Pioneering uses of Facebook & social media
- 22. Free Ads for Credit Unions, Courtesy of NAFCU Services Corporation… & Crowd-Sourcing
- 23. Web 2.0 has spawned the greatest outpouring of (free!) idea-sharing in history
- 24. Web 2.0 is the best marketing pulse-taker yet invented
- 27. Discussion
Editor's Notes
- Marketing with Web 2.0: Bringing You Cost-Effective Creativity & Measurability Courtesy of the set of technologies and applications referred to as Web 2.0, social media, social networking and social marketing, credit unions have never before enjoyed such a wide range of low-cost, self-service tools and channels for educating their markets, generating new business, retaining existing business and generally engaging their constituents. From blogs to Facebook to online video, there are many options. To leverage this new (and ever-changing) toolset, get beyond the conceptual “isn’t that cool” phase of Web 2.0 and into the reality of evaluating, prioritizing, developing, measuring and refining the marketing Mix! Web 2.0: Bringing Creativity, Cost-Effectiveness & Measurability to Credit Union Marketing Courtesy of the set of technologies and applications referred to as Web 2.0, social media, social networking and social marketing, Credit Unions have never before enjoyed such a wide range of low-cost, self-service tools and channels for educating their markets, generating new business, retaining existing business and generally engaging their constituents. From blogs to Facebook to online video, there is an often overwhelming plethora of options. But to leverage this new (and every changing!) toolset, we need to get beyond the conceptual “isn’t that cool” phase of Web 2.0 and into the reality of evaluating, prioritizing, developing, measuring and refining the marketing mix accordingly. This informative and pragmatic session will cover topics including: “ Before We Get to Web 2.0, What About Web 1.5?” Have you explored “mainstream” Web marketing channels including GoogleAdwords? “ Crowdsourcing” Leveraging the power of your community in your marketing efforts. “ To Blog or Not to Blog.” Does every Credit Union need a blog? “ Look at All This Free Stuff!” Three online marketing initiatives that Credit Unions can implement with little or no out of pocket cost. “ Test, Measure, Repeat.” Like any other marketing programs, Web 2.0 initiatives are only as good as their results. How do you evaluate success?