Twitter Webinar


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http://www.marketingtwins - This webinar was presented by The Marketing Twins, Randy & Donny Vaughn. The topic was the use of Twitter and how it can effectively be used in your social media strategy. For more information, visit us at

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Twitter Webinar

  1. 1. Using Twitter to Spread Your Message Exponentially and Connect to Great Resources (we said that in less than 140 characters!)
  2. 2. Getting started Create an account:
  3. 3. Getting started <ul><li>Username limitations: </li></ul><ul><li>Only use #’s or letters </li></ul><ul><li>15 characters max </li></ul><ul><li>Must be available </li></ul><ul><li> </li></ul>
  4. 4. Getting started Our recommendation:
  5. 5. Getting started Our recommendation:
  6. 6. Getting started Add your website or blog Include the http:// For example: Add a photo Your bio is critical – include “key words” about you and/or your organization
  7. 7. Getting started
  8. 8. Getting started
  9. 9. Getting started
  10. 10. Getting started After all that, your page can look like this …
  11. 11. Getting started You made it! You are now officially on Twitter
  12. 12. Learning a new language Understanding the terminology of Twitter: <ul><li>Tweet – “What are you doing?” </li></ul><ul><li>Handle (aka “username”) @marketingtwins </li></ul><ul><li>Following </li></ul><ul><li>Followers </li></ul><ul><li>Replies - @marketingtwins </li></ul><ul><li>Retweet – RT @maxlucado </li></ul><ul><li>Direct Message – D 1429creative </li></ul><ul><li>Hashtag - #twitterwebinar or #mktgtwins </li></ul>
  13. 13. Manage it better How to follow on Twitter
  14. 14. Ok, now what? So why do I need to use Twitter?
  15. 15. Ok, now what? 6 reasons to use Twitter <ul><li>Likeability </li></ul><ul><li>Noticeability </li></ul><ul><li>Credibility </li></ul><ul><li>Searchability </li></ul><ul><li>Connectability </li></ul><ul><li>Profitability </li></ul>
  16. 16. Have a strategy Who do I follow?
  17. 17. Have a strategy What do I say?
  18. 18. Have a strategy! What do I say ... uh I mean “Tweet” ? <ul><li>Status updates – “Getting ready for Online Review webinars” </li></ul><ul><li>Replies – “@mcuban Loved your blog about the use of Twitter” </li></ul><ul><li>Announcements – “Learn social media - registration is now online: http:// /upcoming ” </li></ul><ul><li>Questions – “Anyone know of any good plumbers in Dallas?” </li></ul><ul><li>Retweet – “RT @johncmaxwell: Let's talk about communicating. New blog post: ” </li></ul><ul><li>Refer #1 – “@r_lewis – great resource for teens” </li></ul><ul><li>Refer #2 – “Here’s a great site for teens: ” </li></ul>
  19. 19. IMPORTANT !! Something you need to know … “D marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!” Direct Messages (D marketingtwins) are PRIVATE !
  20. 20. IMPORTANT !! Something you need to know … “@marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!” Replies (@marketingtwins) are PUBLIC !
  21. 21. Have a strategy! 140 – are you serious? Working on a Twitter presentation & showing how 140 characters is not alot of space to get your point across, especially try to add a link: http:// 0 Working on Twitter prez & showing 140 char is not alot of space to get UR point across, esp when adding link: 138 Wow – 82 characters!! Ahh – 26 characters!! Oops – no room for the URL Websites that shorten a long URL
  22. 22. Have a strategy! H – Hub of activity E – Educate L – Lead and Inspire P – Promote
  23. 23. Making Twitter easier to manage 3 rd Party App: TweetDeck
  24. 24. Making Twitter easier to manage TweetDeck Training Watch all 5 videos!!
  25. 25. Twitter Search
  26. 26. More 3 rd Party Apps:
  27. 27. Closing thoughts @marketingtwins @1429creative
  28. 28. Let us help you!