Twitter Webinar

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http://www.marketingtwins - This webinar was presented by The Marketing Twins, Randy & Donny Vaughn. The topic was the use of Twitter and how it can effectively be used in your social media strategy. For more information, visit us at www.marketingtwins.com

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Twitter Webinar

  1. 1. www.MarketingTwins.com Using Twitter to Spread Your Message Exponentially and Connect to Great Resources (we said that in less than 140 characters!)
  2. 2. Getting started www.MarketingTwins.com Create an account: www.Twitter.com
  3. 3. Getting started www.MarketingTwins.com <ul><li>Username limitations: </li></ul><ul><li>Only use #’s or letters </li></ul><ul><li>15 characters max </li></ul><ul><li>Must be available </li></ul><ul><li>www.CheckYourUsername.com </li></ul>
  4. 4. Getting started www.MarketingTwins.com Our recommendation:
  5. 5. Getting started www.MarketingTwins.com Our recommendation:
  6. 6. Getting started www.MarketingTwins.com Add your website or blog Include the http:// For example: http://www.marketingtwins.com Add a photo Your bio is critical – include “key words” about you and/or your organization
  7. 7. Getting started www.MarketingTwins.com
  8. 8. Getting started www.MarketingTwins.com
  9. 9. Getting started www.MarketingTwins.com
  10. 10. Getting started www.MarketingTwins.com After all that, your page can look like this …
  11. 11. Getting started www.MarketingTwins.com You made it! You are now officially on Twitter
  12. 12. Learning a new language www.MarketingTwins.com Understanding the terminology of Twitter: <ul><li>Tweet – “What are you doing?” </li></ul><ul><li>Handle (aka “username”) @marketingtwins </li></ul><ul><li>Following </li></ul><ul><li>Followers </li></ul><ul><li>Replies - @marketingtwins </li></ul><ul><li>Retweet – RT @maxlucado </li></ul><ul><li>Direct Message – D 1429creative </li></ul><ul><li>Hashtag - #twitterwebinar or #mktgtwins </li></ul>
  13. 13. Manage it better www.MarketingTwins.com How to follow on Twitter www.youtube.com/marketingtwins
  14. 14. Ok, now what? www.MarketingTwins.com So why do I need to use Twitter?
  15. 15. Ok, now what? www.MarketingTwins.com 6 reasons to use Twitter <ul><li>Likeability </li></ul><ul><li>Noticeability </li></ul><ul><li>Credibility </li></ul><ul><li>Searchability </li></ul><ul><li>Connectability </li></ul><ul><li>Profitability </li></ul>
  16. 16. Have a strategy www.MarketingTwins.com Who do I follow?
  17. 17. Have a strategy www.MarketingTwins.com What do I say?
  18. 18. Have a strategy! www.MarketingTwins.com What do I say ... uh I mean “Tweet” ? <ul><li>Status updates – “Getting ready for Online Review webinars” </li></ul><ul><li>Replies – “@mcuban Loved your blog about the use of Twitter” </li></ul><ul><li>Announcements – “Learn social media - registration is now online: http:// www.marketingtwins.com /upcoming ” </li></ul><ul><li>Questions – “Anyone know of any good plumbers in Dallas?” </li></ul><ul><li>Retweet – “RT @johncmaxwell: Let's talk about communicating. New blog post: http://bit.ly/aXVHR ” </li></ul><ul><li>Refer #1 – “@r_lewis – great resource for teens” </li></ul><ul><li>Refer #2 – “Here’s a great site for teens: http://lifelivedbetter.org ” </li></ul>
  19. 19. IMPORTANT !! www.MarketingTwins.com Something you need to know … “D marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!” Direct Messages (D marketingtwins) are PRIVATE !
  20. 20. IMPORTANT !! www.MarketingTwins.com Something you need to know … “@marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!” Replies (@marketingtwins) are PUBLIC !
  21. 21. Have a strategy! www.MarketingTwins.com 140 – are you serious? Working on a Twitter presentation & showing how 140 characters is not alot of space to get your point across, especially try to add a link: http:// 0 Working on Twitter prez & showing 140 char is not alot of space to get UR point across, esp when adding link: http://tinyurl.com/345785 138 http://tinyurl.com/mzn4ec Wow – 82 characters!! Ahh – 26 characters!! Oops – no room for the URL Websites that shorten a long URL http://www.dallascowboys.com/news/news.cfm?id=0ADC5313-CE99-7192-C7312AE128C4EC80
  22. 22. Have a strategy! www.MarketingTwins.com H – Hub of activity E – Educate L – Lead and Inspire P – Promote
  23. 23. Making Twitter easier to manage www.MarketingTwins.com 3 rd Party App: TweetDeck www.TweetDeck.com
  24. 24. Making Twitter easier to manage www.MarketingTwins.com TweetDeck Training www.youtube.com/marketingtwins Watch all 5 videos!!
  25. 25. Twitter Search www.MarketingTwins.com
  26. 26. www.MarketingTwins.com More 3 rd Party Apps:
  27. 27. Closing thoughts www.MarketingTwins.com @marketingtwins @1429creative
  28. 28. Let us help you! marketingtwins.com/twitter

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