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The Analysis of Wet Wipe IndustryThe Development of Wet Wipe Industry in ChinaChina has undergone earth-shaking changes si...
protection have become the key issues. Currently, although, there are dozens of companiesin the wet wipes industry, it sti...
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The Analysis of Wet Wipe Industry

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The Analysis of Wet Wipe Industry

  1. 1. The Analysis of Wet Wipe IndustryThe Development of Wet Wipe Industry in ChinaChina has undergone earth-shaking changes since the reform and opening-up, thewidespread use of disposable wipes is sign of the improving living standard of people. This isa course of development, from the period of using the "handkerchief" to the development ofthe use of "tissue" era, and then today entered into a new era of disposable wet tissue.Wipes are disposable daily necessities, it is used by everyone, and it is the daily necessity forhome, travel and merchants, so there is huge market demand. For most consumers, themost popular functions are the aspects of cleaning and care, which are convenient in life.This is why people choose it. With the further transformation and the rise of the peoplesliving standards and consumer awareness, in the near future, the disposable wipes withvarious use consumption function will multiply increase, the day consumption will certainlyquickly exceeded 500 million.Several Features of Our Wet Wipe IndustryWith the accelerating pace of product replacement, especially in the tissue industry, wetwipes are developing quietly. After the SARS in 2003, our wet wipes market gets rapiddevelopment, and new brands are emerging, product ranges are also increasing. First, themarket prospect is broad: now the wet wipe market is for the personal care, and the marketpenetration rate is relatively low. Second, the average price dropped: the growth of wet wipesmarket demand has attracted a growing number of investment decision-makers to come intothe wet wipes industry, causing a decline in product prices. Third, the high concentration ofbrand: there is only one or two famous brands active in the market. Fourth, healthydevelopment requires multi-directional change: at present, the quality of Chinas wet wipesproducts are varying, the homogeneity of product is serious and lack of industry standards,these issues all become common concern in the industry.Two Industrial Bases in the Development of Wet Wipes IndustryFirst, the widespread adoption of the substrate and the development of non-woven fabricsand dry paper, and now the environmentally friendly, green, biodegradable wet wipesmaterial is the direction of development. Second, the solution configuration system isrelatively mature, the mix of solution with materials and shelf life and environmental
  2. 2. protection have become the key issues. Currently, although, there are dozens of companiesin the wet wipes industry, it still has not formed a certain scale, and consumer awareness hasnot been established, so if we promote the wet wipes products as a separate category ofmarket, it will accelerate the industrys development. There is no doubt the wet wipe industryin China has an extremely bright future.This article is come from:http://www.china-bathtubs.com/index.php/the-analysis-of-wet-wipe-industry.htm

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