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Local Leaf 
Istanbul/Turkey 
Team Members 
 Erhan Gundogan 
 Kaan Ozcan 
 Christoph Portmann 
 Mohamed Fouad Souks 
 Niels van der Linden
#11. Consumer Behavior 
Where does this bottle of water 
come from?
More Questions Followed 
Did this bottle have to travel from far? 
What is the climate impact of that? 
Are there better alternatives? 
What else are climate impact factors? 
Where can I find this information? 
? 
? 
? 
? ?
Showing Climate Impact Factors 
A bottle of 
water 
The distance it traveled 
Recycling & 
Waste 
Sustainable 
Supply Chain & 
Lifecycle
Climate Impact Formula 
Transport Score: 
Distance to Source 
2000 
Component Score: Plastic Score * Amount 
More impact factors & more reliable data increases the accuracy.
Care to join? 
Local Leaf is designed to allow anyone to 
contribute. Adding products or qualified data 
sources. 
We are now looking for subject-matter 
experts and organizations with more data 
sets.
VIDEO & 
DEMO
Our Reputation System 
Level 1 
Level 2 
Level 3
Local Leaf API 
Climate Impact 
of Food 
Database 
@localleaf_ 
INPUT 
Features that 
support easy entry 
with transparency & 
quality management 
mechanisms 
OUTPUT 
An API to access and 
verify data. 
+ 
An app that gives easy 
access through 
barcode scanning or 
easy lookout.
The Impact We’re Looking For 
Educate 
Show alternatives 
Collect data 
Support local products 
Water, vegetables, fruit, meat etc.
Progress So Far 
 iOS App 
 Android App 
Webserver & API 
 Reputation system based on participation/actions 
 171 Brands of Water sold in Turkey
Technology Stack
Next 
 Member signup 
 Reputation system implemented 
 More existing data sources 
 Improve formulas 
PARTNER UP WITH RELEVANT ORGANIZATIONS 
 Twitter @localleaf_

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Hack4good Local Leaf Pitch

  • 1. Local Leaf Istanbul/Turkey Team Members  Erhan Gundogan  Kaan Ozcan  Christoph Portmann  Mohamed Fouad Souks  Niels van der Linden
  • 2. #11. Consumer Behavior Where does this bottle of water come from?
  • 3. More Questions Followed Did this bottle have to travel from far? What is the climate impact of that? Are there better alternatives? What else are climate impact factors? Where can I find this information? ? ? ? ? ?
  • 4. Showing Climate Impact Factors A bottle of water The distance it traveled Recycling & Waste Sustainable Supply Chain & Lifecycle
  • 5. Climate Impact Formula Transport Score: Distance to Source 2000 Component Score: Plastic Score * Amount More impact factors & more reliable data increases the accuracy.
  • 6. Care to join? Local Leaf is designed to allow anyone to contribute. Adding products or qualified data sources. We are now looking for subject-matter experts and organizations with more data sets.
  • 8. Our Reputation System Level 1 Level 2 Level 3
  • 9. Local Leaf API Climate Impact of Food Database @localleaf_ INPUT Features that support easy entry with transparency & quality management mechanisms OUTPUT An API to access and verify data. + An app that gives easy access through barcode scanning or easy lookout.
  • 10. The Impact We’re Looking For Educate Show alternatives Collect data Support local products Water, vegetables, fruit, meat etc.
  • 11. Progress So Far  iOS App  Android App Webserver & API  Reputation system based on participation/actions  171 Brands of Water sold in Turkey
  • 13. Next  Member signup  Reputation system implemented  More existing data sources  Improve formulas PARTNER UP WITH RELEVANT ORGANIZATIONS  Twitter @localleaf_

Editor's Notes

  1. Local Leaf is an organic product. Perhaps not in the sense it’s made, but in the way it grows. We start with a bottle of water and give information about it. As we learn more about the environmental impact of bottled water, we add an impact factor, like the distance it traveled. Then we learn about the impact of the waste an empty plastic bottle creates and how recycled or recyclable plastic can reduce this impact. Then we learn about how companies reduce the impact by focusing on sustainability in the supply chain, eco-friendly transport, smart warehousing, economically routes. As we further explore this relatively simple product, we mature the environmental impact score. We add more sources of information, as well as more impact factors. More people can contribute and the most engaged people earn more influence on the scoring methodology and data entry verification. Power to the people.
  2. We now have a climate impact formula based on transport and can show the kilometers to the source. We
  3. Local Leaf is designed to allow anyone to contribute and any qualified data source to be connected. We are now looking for subject-matter experts and organizations with data sets.
  4. Your reputation increases as your participation increase and you get recognition for your contribution Each level allows the user to gain more influence through extended moderation rights.
  5. We are open to allow anyone to contribute, but also offer our data for anyone who would like to use it in their applications. For this we have the Local Leaf API. Full transparency in the data and the structure of the impact scores and open access to the use of the data. We can provide access to the Local Leaf API as well as the API of the gamification platform our reputation system is based on.
  6. Educate you about the climate impact factors of each product Show alternatives with a lower impact Provide a tool to support data collection Support the consumption of local products Water, vegetables, fruit, meat etc.