Green Trips staff will provide support to our partner employers.
In return, employers will…
Answers the question of WHY we have/need green trips
1.23.13 Green Trips Advisory Committee Meeting
GREEN TRIPSAdvisory Committee WINTER 2013 PROGRAM UPDATES JANUARY 23, 2013 1:00-3:00 PM DEVELOPMENT RESOURCE CENTER
Green Trips Staff TeamProject-Funded Staff: Jenny Park, Program Coordinator Cortney Mild, Membership SpecialistRPA Support & Oversight: Betsy Evans, Senior Air Quality & Transportation Planner Tim Moreland, Planning Analyst Melissa Taylor, Strategic Long-Range Planning Director Karen Rennich, RPA Deputy Director & TPO Coordinator
Green Trips Advisory Committee Blythe Bailey, Palmer Built Environment Bob McNutt, McNutt Consulting Christy Smith, Safe Routes to School National Partnership Elizabeth Crenshaw Hammitt, EPB Jim Frierson, Chattanooga Green Committee Joannah Duncan, Bike Chattanooga Bicycle Transit System Jonathan Gibbons, United Way Community Impact Karen Rudolph, Lyndhurst Foundation Kristy Huntley, Benwood Foundation Morgan Reardon, EPB Philip Pugliese, Outdoor Chattanooga Philip Strang, Citizen Advocate Stefanie deOlloqui, Active Living & Transportation Network Tesia Gorka Jones, green|spaces Veronica Peebles, CARTA
Transportation Demand Management (TDM) program TDM programs increase efficiency in transportation systems.
Funded through CMAQ Congestion Mitigation $600,000 for 3-year & Air Quality pilot Improvement (CMAQ) Includes 20% local match Program RPA, with some in-kind
Program Updates TPO Board approved RideShark as ridematching system provider Researched other TDM programs Developing Program Plans Meeting with community partners
Mission StatementGreen Trips connectspeople with the rewards of driving less
Communications 3 audiences Green Trips Members (Individuals) Green Trips Partner Employers Media and Community Contacts
Messages for Green Trips Members Green Trips can help you: Save money Feel healthy Enjoy a productive commute
Member Materials & Information Transportation Options pocketbook Monthly e-newsletter Social media Blog
Messages for Partner Employers Green Trips can help your bottom line. Improve productivity through a more active workforce Reduce health insurance claims Demonstrate health and emissions reduction data for employees Reduce payroll taxes by implementing tax-free commuter benefits Reduce parking demand Attract professionals expecting a car-free or car-light lifestyle Enhance corporate social responsibility (CSR) efforts
Green Trips Partner Employers Partner Employers will receive: Free consultation with Green Trips staff to develop company- specific promotional strategies for alternative commuting Customized Green Trips sub-site for trip planning 1 free Bike, Walk, or Transit event for employees per season (May-October) Sample press release and sample blog/company newsletter article announcing participation in the program Health and emissions reduction data for employees Information about how to reduce payroll taxes through implementation of IRS Commuter Tax Benefit
Employer Responsibilities Help promote Green Trips to employees by doing the following: Designate a staff person to serve as point of contact for Green Trips program. Encourage participation via articles in company newsletter, blog, or website. Send a kick-off email to employees announcing the company’s participation. Include Green Trips information in employee orientation materials. Host a Green Trips lunch & learn or alternative transportation event. Offer additional prizes and incentives to employees who regularly log alternative commutes. Post Green Trips flyers in common areas.
Community/Media Messages Green Trips can: Reduce public costs of health care and road infrastructure Improve air quality Reduce traffic congestion Keep more money in the regional economy by reducing money spent on gas
Events Plan Green Trips Events Partner Events
Addressing Challenges Making the leap! Lessening the transit stigma Engaging non-internet users Including families
RewardsIf we could only purchase rewards from 5 businesses, which 5 would you choose? Please circle your choices
Trip Logging Point SystemsA. 1 point per trip leg; all modes equalB. Incentivize specific modes through “discounted” rewardsC. Maximum # points per dayD. 0.1 point for drive-alone trips?
Potential Program Additions 2014-2015 Emergency Ride Home Program Best Workplaces for Commuters/Bicycle-Friendly Business application support Green Trips Neighborhood St. Elmo Highland Park Southside
Next Steps: Staff Contract for branding services Committee reviews draft products Get beta site up Committee reviews Launch employer outreach Committee supplies corporate contacts as able Finalize event schedule
Next Steps: Role of the Committee Respond to staff requests for branding & event input Connect staff to business & community contacts Help us get the word out! Invite friends & colleagues to the kick-off Invite friends to our facebook page