my business trends online marketing 2012. You’ll find 12 Trends: marketing evolution, job trends, mobile marketing, social marketing, online visibility - with deep impact potential for your social & online marketing world. Let’s start a dialog about the changes in the marketing world: My Thesis, marketing evolution : crowd based marketing for business brands and services. I hope you’ll enjoy my trends and i would appreciate it to start a fruitful discussion about online marketing trends.

1. myTrends 2012
online marketing
written by maik lange
Tweet me @webjets

2. myTrends 2012
Daily Business
Online TrendScout
find Potentials, new Services, new Demands, major Shifts
Check the Online Marketing Pulse!
Blogs News
eBooks Interviews
Conferences Magazine
Online Meetings
Social Stream Search
Discussion
TV

3. myTrends 2012
My Thesis:
 Marketing Evolution
Success = (Product + Online Service) x Crowd Engagement
Time
1950
Resource based View
1980
Market based View
Crowd based Marketing 2010

4. myTrends 2012
12*/2012
*without warranty

5. -1- myTrends 2012
Visibility Fight!
SEO
Social Networks
News Video SEM
Apps Places
http://www.carilliontech.com/wp-content/uploads/2010/09/SEO_Competition_Analysis.jpg

6. -2- myTrends 2012
Social Storyteller & Supporter
Authenticity & Motivation
good stories
have always
a happy end!

7. -3- myTrends 2012
Social Platforms & Networking!
Scale & Speed
http://www.elephantjournal.com/wp-content/uploads/2010/05/Socialnomics.png
1 Billion Facebook-User Oct 2012
Source: Socialbakers.com

8. -4- myTrends 2012
Online Diseases!
keep an eye on your lifebalancecard
Digital Burn Out
Social Mobbing
Office Diseases

9. -5- myTrends 2012
Big Data & Social Analytics
identify the right demands & decisions
BIG DATA
Analytics ECG HeartBeat

10. -6- myTrends 2012
Jobs with Potentials 2012!
Online Performance Manager
Community Builder
Social TrendScout

11. -7- myTrends 2012
Online Media ADS Investment
SEO, SEM, Facebook, Youtube, Linkedin,
Twitter, Games, Mobile Apps…
Visibility
Attention
Engagement
Leads
Reach
Conversion Goals
Source: http://www.xplant.net/wp-content/uploads/2011/12/keyword-trendscout.jpg

12. -8- myTrends 2012
Mobile: Apps & Commerce
first location based services
M-Commerce Trend Potential Germany
Social Local Mobile
App Solutions
Mobile NFC meets
City Marketing
Mobile Coupon Services

13. -9- myTrends 2012
Video Marketing
TV + Online Video Platforms = Social TV
Online Video Facts in Germany
Source: http://www.youtube.com/watch?v=COvrf6NoCog

14. -10- myTrends 2012
Partnering & Networking
Find Best in class partner for your Bussines Objectives
Research & Market Analysis
Campaign & Storyboarding
Content & Digial Asset Production
Social Networks Marketing & Development
Performance & Social Community Building
Mobile Marketing & Development
Monitoring & Analytics
SEO, SEM …
…
…

15. -11- myTrends 2012
Social Media Culture meets
Company Culture

16. - 12- myTrends 2012
Big Picture Online Marketing 
Think in smart Loops
online business is alive!
is your marketing plan
alive?

17. myTrends 2012
my trend projects 2012?
Augmented Reality  YouTube Playlist
Digital Music  http://soundcloud.com/maik-lange
Virtual goods & 3D Animation  http://www.xgoods.net/
Video Production & Promotion  http://tubemax.tv/
3D Mapping projection  YouTube Playlist
Social Projects “SEO Studenten Workshops”  Project Berlin
Social Platform Trends: Pinterest  Tips & Best Practice Blog
Mobile Trends  Blog
YouTube Video Marketing  Blog
Social Crowd Innovation Ideas  Blog

18. myTrends 2012
Thanks for your
Attention
Contacts: maik lange
Tweet me @webjets