Introduction to GA4, GTM and GDPR
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Presentation to WRI staff on 2 March 2023.
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Introduction to GA4, GTM and GDPR
- 1. LAURA LEE DOOLEY GA4, GTM, GDPR 2 March 2023
- 2. UNIVERSAL GOOGLE ANALYTICS WILL SUNSET ON JULY 1, 2023 Google’s Universal Analytics (UA) will stop collecting data on July 1st, 2023. For six months after that date, we’ll still have access to historical data in UA. Then, that data will be gone, too. After that, Google Analytics 4 (GA4) will be the default platform. Photo: Jordan Steranka/Unsplash
- 3. GA4 VS. UNIVERSAL ANALYTICS Universal Analytics (OLD) GA4 (NEW) Based on Sessions Based on Events Hosts data from start of collection Hosts data for 2 or 14 months Connects with Looker Studio Connects with Looker Studio but Quota LImits Collects both website and app data to better understand the customer journey Includes privacy controls such as cookie-less measurement, and behavioral and conversion modeling
- 4. GA4, GTM, GDPR WEBSITE Code Snippet sets GDPR variables GTM Container Cookie Consent Banner GOOGLE TAG MANAGER GA4 Configuration Enable Consent Overview Site Specific GDPR Code GA4 GOOGLE ANALYTICS Approved Cookies Data Denied Cookies Data leverages behavioral modeling
- 5. MARCH 9 ED BOARD PRO INTRO TO GA4 QUESTIONS Photo: Ana Municio/Unsplash
Editor's Notes
- Consent mode lets you communicate your users’ cookie or app identifier consent status to Google. Tags adjust their behavior and respect users’ choices. Consent mode interacts with our Consent Management Platform (CMP) or custom implementation for obtaining visitor consent, such as a cookie consent banner. Consent mode receives your users' consent choices from your cookie banner or widget and dynamically adapts the behavior of Analytics, Ads, and third-party tags that create or read cookies. When visitors deny consent, instead of storing cookies, tags send pings to Google. If you are using Google Analytics 4, Google fills the data collection gaps with conversion modeling and behavioral modeling.