Week 3 UCLA Extension New Media Marketing Facebook and Google Plus

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Enjoy UCLA Extension New Media Marketing Week 3 slides by Liz H Kelly, Goody PR and Goody Awards, which includes Facebook, Google+ and Twitter overviews.

Business Technology

1
(c) Liz H Kelly June 2014, UCLA Extension
New Media Marketing
Week 3: Facebook, Google+, Twitter
Tuesday, July 8, 14

2
Week 3 Topics
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Facebook pages
Google+ pages
Twitter Intro
Guest Speaker -
Kickstarter
Grade each other’s
papers
@GoodyAwards #WorldCup4Good Campaign
with Sports and Social Change Founder
Howard K Brodwin
Tuesday, July 8, 14

3
Facebook Best Practices
Best type of content
Best time of day to post
Best times to post on
weekends
Facebook Business Pages
Facebook Insights
Facebook Tabs
Facebook Ads
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, July 8, 14

4
Facebook Insights
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, July 8, 14

5
Facebook Insights
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Text
Review your Facebook page content regularly to see
which posts are getting the most reach and engagement
Tuesday, July 8, 14

6
Google+ Beneﬁts
1.Google Plus is less crowded
2.SEO, every post gets
indexed faster on Google
3.Gives you views
4.You can be found locally thru
Google+ Local
5.When you add someone to
your circles, you get their
email (but you can’t see it
until they reply to you)
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
27,760 followers
8.5 million views
Tuesday, July 8, 14

7
Twitter Intro
Best took for Marketing via social media
Best way to reach a live focus group for feedback
Best way to access anyone
@ Mention (like a cc)
# Hashtag (discussion group)
RT (like a share)
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, July 8, 14

8
Grading
You will grade each other’s papers first in class:
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, July 8, 14

9
Assignment 3
Identify the "Who" (4 points)
This is the second of ﬁve Marketing Assignments (MA) in which you
will identify the "Who" (Target Consumer) of your Marketing Plan:
Identify the market segments and target audience to whom you will
direct your marketing efforts. This assignment represents a smaller
piece of your Marketing Plan (MP) which is due at the end of class.
Submit your assignment using the Upload Widget.
Sign into Blackboard and locate the Upload a File for an Assignment
link. The document will then be delivered to your instructor.
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, July 8, 14

10
CEO/Founder Liz H Kelly has built
advertising campaigns and recognition
programs for Fox Interactive Media/
MySpace, Paramount Pictures, and the
ﬁrst Sprint PCS. She is on the Advisory
Board for Net Impact LA and Global Girl
Media & regularly speaks on panels, ie
Digital Hollywood, Social Media Week LA.
About & Contact
Liz H Kelly, Goody PR &
Goody Awards* Founder
lizkellylive@gmail.com
Google Voice:
310-987-7207
*part of Sunrise Road Media Inc
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, July 8, 14

Hosted by Sandbox, this joint lunch & learn featured Josh Martin, Social Marketing Manager and Arby's approach to real time marketing. Also discussed was the framework necessary for Arby’s @Pharrell #GRAMMYS tweet that set the record for most engaging brand tweet of all time. Here are just a few of the topics that were covered: - Steps for developing an effective social marketing strategy - Social listening – how and when should you be part of the conversation? - Arby’s approach to social media - Measuring the business impact of real-time social marketing - Is a real-time strategy right for your organization? - Case study of the Pharrell Grammy’s Tweet

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Leveraging Social Media to Engage Alumni presented to Johns Hopkins University

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This social media marketing training deck is a high level overview of how you can leverage social media (Facebook, Twitter and YouTube) to engage alumni that was presented by Liz H Kelly, Goody PR & Goody Awards Founder, to the Johns Hopkins University Alumni Council on the Homewood Campus in Baltimore, MD, October 2013. Liz is based in CA, a graduate of the Johns Hopkins Carey Business School, worked for Fox Interactive Media/MySpace, and has managed $million advertising campaigns for clients such as Toyota, University of Phoenix and Southern California Edison. If you'd like to discuss how to leverage social media for your business with an engagement strategy and compelling content, email liz AT goodypr DOT com.

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

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Week 3 UCLA Extension New Media Marketing Facebook and Google Plus

1. 1 (c) Liz H Kelly June 2014, UCLA Extension New Media Marketing Week 3: Facebook, Google+, Twitter Tuesday, July 8, 14

2. 2 Week 3 Topics © 2014, Liz H Kelly (Proprietary and Con:idential) Facebook pages Google+ pages Twitter Intro Guest Speaker - Kickstarter Grade each other’s papers @GoodyAwards #WorldCup4Good Campaign with Sports and Social Change Founder Howard K Brodwin Tuesday, July 8, 14

3. 3 Facebook Best Practices Best type of content Best time of day to post Best times to post on weekends Facebook Business Pages Facebook Insights Facebook Tabs Facebook Ads © 2014, Liz H Kelly (Proprietary and Con:idential) Tuesday, July 8, 14

5. 5 Facebook Insights © 2014, Liz H Kelly (Proprietary and Con:idential) Text Review your Facebook page content regularly to see which posts are getting the most reach and engagement Tuesday, July 8, 14

6. 6 Google+ Beneﬁts 1.Google Plus is less crowded 2.SEO, every post gets indexed faster on Google 3.Gives you views 4.You can be found locally thru Google+ Local 5.When you add someone to your circles, you get their email (but you can’t see it until they reply to you) © 2014, Liz H Kelly (Proprietary and Con:idential) 27,760 followers 8.5 million views Tuesday, July 8, 14

7. 7 Twitter Intro Best took for Marketing via social media Best way to reach a live focus group for feedback Best way to access anyone @ Mention (like a cc) # Hashtag (discussion group) RT (like a share) © 2014, Liz H Kelly (Proprietary and Con:idential) Tuesday, July 8, 14

9. 9 Assignment 3 Identify the "Who" (4 points) This is the second of ﬁve Marketing Assignments (MA) in which you will identify the "Who" (Target Consumer) of your Marketing Plan: Identify the market segments and target audience to whom you will direct your marketing efforts. This assignment represents a smaller piece of your Marketing Plan (MP) which is due at the end of class. Submit your assignment using the Upload Widget. Sign into Blackboard and locate the Upload a File for an Assignment link. The document will then be delivered to your instructor. © 2014, Liz H Kelly (Proprietary and Con:idential) Tuesday, July 8, 14

10. 10 CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/ MySpace, Paramount Pictures, and the ﬁrst Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA. About & Contact Liz H Kelly, Goody PR & Goody Awards* Founder lizkellylive@gmail.com Google Voice: 310-987-7207 *part of Sunrise Road Media Inc © 2014, Liz H Kelly (Proprietary and Con:idential) Tuesday, July 8, 14

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Week 3 UCLA Extension New Media Marketing Facebook and Google Plus